amsplendor:

rouxbacca:

lickypickystickyme:

murrayscheese:cheesenotes:

Best. Business Card. Ever. (via Gizmodo)
Of Course a Cheese Store Has a Tiny Grater Business Card
Since printing its address and contact details on a slice of muenster cheese would probably do more harm than good for Bon Vivant, the Brazilian-based cheese shop hired ad agency JWT to come up with something better. And in every way possible, this miniature cheese grater business card is a much better idea.
So as not to also turn your wallet into a pile of shredded leather, the grater comes in a protective sleeve, which probably also helps to minimize the inevitable cheese smell from permeating your pocket. And that&rsquo;s also why the garlic growers of the world should just forget about trying a similar gimmick to promote their product.
You can even see some video of the grater in action.

WHY DIDN&rsquo;T WE THINK OF THIS GRATE IDEA?!
Now these people I want to do business with. Brazilians using there brain cells the right way.

Awesome.

Brazilian&nbsp;ad agencies DOMINATE. Seriously, they win EVERYTHING.&nbsp;

If being cheesy and loving this is wrong, then I don&amp;#8217;t wanna be right.&nbsp;