2008: Kanye Wears Pastelle At Fashion Week, in the Streets, and At Awards Shows
The first Kanye West-designed piece of clothing the world saw was a Bape-inspired hoodie featuring a colorful pattern. A website surfaced&#8212;which first referred to the label as Pastelle and later as Past.Tell.Museum. The hype machine was in full effect for what was expected to be Kanye’s first official foray into the fashion world.