Rectangular, with curved corners, featuring printed decoration of coat-of-arms in black, gold, blue, red, silver, against beige ground, inscribed above "Blackpool" and below, inside banner "Progress"; reverse features image of large 19th century style building with 2 turrets, each with flag inscribed "Palace" and adjacent steel tower with flag inscribed "Tower", all situated on coast with beach, people, water and sailboats in foreground, inscribed below "The Palace & Tower, Blackpool." Side panel printed in light green, with red and black cartouche, inscribed in center "C.E B. & Co., REGD. No.430409", below cartouche inscribed "Printed in Rhineland." Opposite side panel green with red and black decorative cartouch. Lid hinged on side, inscribed on lid "Wm  Rawlinson," thumb catch on opposite side. Striker in recessed groove on bottom.