Customized cleanliness is the goal of Alberto Corona, soap concierge at Mexico’s Viceroy Riviera Maya, where a soap consultation is just a typical part of the check-in process. 





“As guests arrive throughout the day, I go to their villas during the check-in process to provide them with the soaps of their choice,” Corona says. “I explain that our soaps are handcrafted by a local Mayan community on the Yucatan Peninsula, using natural and seasonal ingredients, and that there are a variety of types and scents to choose from. I speak with the guests to get a feel for what they might want, or what might fit their personality or vacation plans, and then make recommendations.” So while a romantic getaway might call for the aphrodisiac qualities of a chocolate soap, R&R-seekers might opt for the subtle and relaxing properties of lavender—all of which the concierge cuts to order.