SAN FRANCISCO, CALIFORNIA - OCTOBER 26: An aerial drone view of a Coca-Cola billboard in the South of Market Area on October 26, 2020 in San Francisco, California. A Coca-Cola billboard that has been park of San Francisco's South of Market landscape since 1937 is slated to be taken down by the Coca-Cola company. The removal will cost an estimated $100,000. (Photo by Justin Sullivan/Getty Images)