The Coca-cola Company - The Coca-Cola Company committed to enable the economic empowerment of 5 million women across its global value chain by 2020. This initiative, called 5by20, launched in 2010. By the end of 2013, 5by20 had enabled more than 550,000 women in 44 countries around the world. Coca-Cola is working across the Golden Triangle of business, government and civil society to bring its unique areas of expertise, reach and skills to make progress in this important area.