A mannequin of Santa Claus peers between Sale signs in garden retail centre in north Somerset, England. The inflated model is squeezed between the two red signs that tell shoppers to this rural shop to Enjoy the Good Life and that a Christmas sale is in force, the day after Boxing Day, the 27th December. Sale reductions and the lowering of prices are the lure for customers who need to beat the raising by the British Government of VAT (Value Added Tax) from 17.5 to 20% the following week - 4th January. Bargains will be offered at the old VAT rate making this the most popular of the holiday period to save during economic hardship.