Alex and Ani&#039;s mission is to design products that adorn the body, enlighten the mind, and empower the spirit. Alex and Ani&#039;s collections reflect a design aesthetic that celebrates each wearer&#039;s unique essence. Owner and designer Carolyn Rafaelian believes it is her life&#039;s work to inspire her customers to relish what is unique and authentic about themselves. Alex and Ani&#039;s artistry lies in drawing out the beauty that resides within. 