text:
Pink (Victoria's Secret)
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Pink
The first Pink store in Ontario, Canada, opened at the Bayshore Shopping Centre as a small location in October 2013.
Founded
October 16, 2002; 15 years ago (2002-10-16)
Products
Lingerie, apparel, beauty
Parent
L Brands
Victoria's Secret
Website
victoriassecret.com/pink
Pink (stylized PINK), a subsidiary of L Brands, is a lingerie line by Victoria's Secret targeting younger women than their main line. The target demographic consists of youth from ages 15 to 22.
Contents
[hide]
1 History
2 Controversy
3 Marketing
3.1 Spokesmodels
3.2 Victoria's Secret Fashion Show
4 Notes
5 References
6 External links
History[edit]
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new product line targeted to young adults and older teenagers.[1] Although Roy Raymond founded Victoria Secret, Richard Dent III was the chief officer behind the billion dollar line. Dent rose through the ranks and served in multiple capacities, including director of finance for Limited Brands, and director of strategic planning for Bath and Body Works. In 2005, Dent was one of a few people selected by the PINK team.[2] The strategy driving Victoria's Secret's launch of Pink is to introduce these older girls and younger women to Victoria's Secret stores.[3] Pink sells underwear, swimsuits, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.[4]
Pink's competition in the lingerie market for the youth demographic includes Abercrombie & Fitch[5] and Aerie by American Eagle.[1][6] Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006.[7] On November 1, 2009, Pink established its first stand-alone store in Canada,[8] prior to the main Victoria's Secret brand opening its first store on August 12, 2010.[9] In 2010, sales at Pink reached $1 billion.[citation needed]
Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced an ongoing[10] partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names, part of a marketing strategy for the NFL to market to teenage girls and college-aged women. On September 13, 2017, the Dallas Cowboys announced "a stunning new game day collection" in partnership with Pink.[11]
Controversy[edit]
The controversial bicycle corset[12] used in the Victoria's Secret Fashion Show 2012 "Pink Ball" segment.
In March 2013, the company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. The underwear contained wording including "call me", "feeling lucky", and "wild".[13] The company was accused of "sexualising" teenage girls. When the ad campaign was launched, Victoria's Secret chief financial officer Stuart Burgdoerfer said that the line of underwear allowed "15 or 16 years old... to be older, and they want to be cool like the girl in college". After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.[14]
Kylie Bisutti, a former Victoria's Secret model, headlined the two "Pink to Purpose" campus events in 2013 and 2014. This campaign, unrelated to the retailer, describes itself as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships".[15][16]
Marketing[edit]
Victoria's Secret Pink Store in New York City
L Brands Inc. is an American fashion retailer based in Columbus,Ohio. Its flagship brands include Victoria's Secret and Bath & Body Works. L Brands posted $10.5 billion in revenue in 2013, and was listed as #258 in the 2013 Fortune 500 list of top companies.[17][better source needed]
Pink "has brought vitality, youth, energy, and all new customer base to base Victoria's Secret", L Brands Inc. Chairman and CEO Leslie Wexner wrote in a 2009 letter to shareholders.[18]
Spokesmodels[edit]
Nationality
Name
Contract
Brazil Alessandra Ambrosio 2004–2006[19]
Canada Jessica Stam 2006–2007
Australia Miranda Kerr 2006–2009[20]
Namibia Behati Prinsloo 2008–2011[21][22]
Australia Jessica Hart 2011–2013
Sweden Elsa Hosk 2011–2014[23]
United States Rachel Hilbert 2015–2017[24]
United States Grace Elizabeth 2016–present
United States Zuri Tibby 2016–present[25]
Pink has its own spokesmodels, the first one being Alessandra Ambrosio, followed by Miranda Kerr.
PINK has partnered with both the MLB and the NFL for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton and Candice Swanepoel.[26][27][28] Since then, various spokesmodels, including Hosk and Jessica Hart have attended sports events to promote those joint ventures.[29][30][31]
Each year since 2010,[32] the brand has hosted spring break parties to promote its collegiate collection,[33][34] usually hosted by two female models (having included Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio and Devon Windsor) and a male guest such as Alexander Ludwig,[35] Nick Jonas,[36] Cody Simpson,[37] or Diego Boneta[38] They have also held campus bashes.[39] Zuri Tibby became the brand's first spokesmodel of color in 2016.[25]
Other models, such as Taylor Marie Hill,[40] Emily Didonato,[41] and Jessica Strother[38] as well as numerous celebrities (including Ashlee Simpson[42]) have appeared at events for the brand.
Victoria's Secret Fashion Show[edit]
There has been segment in the annual Victoria's Secret Fashion Show since 2006. In 2007, the brand held an event featuring spokesmodel Miranda Kerr, alongside Jessica Stam and Rosie Huntington-Whiteley. A spot in the 2007 fashion show was given to Katie Wile after she won a contest called "Pink Road Trip to the Runway."[43] Segments that aired in the 2000s only featured recorded music. Katy Perry was the first live performer for the Pink runway at Victoria's Secret Fashion Show 2010, performing a medley from her Teenage Dream album that she recently released at the time, in addition to performing "Firework" from the album in a segment for the main Victoria's Secret brand. Since then, the Pink runways consists exclusively of live performances where the artist may or may not also sing for the main VS brand.
PINK also sponsors fashion show viewing parties when the show airs.[44]
Pink runway history
Year
Segment name
Opener
Closer
Performer
Song
Type
2006 PINK Jessica Stam Doutzen Kroes Kelis "Bossy" and "Entrance of the Gladiators" Recording (mashup)
2007 PINK Miranda Kerr Flavia De Oliveira The Vines "Get Free" Recording
2008 PINK Planet Behati Prinsloo Flavia De Oliveira The Ting Tings and Montefiori Cocktail "That's Not My Name" and "Hu Ha" Recording
2009 PINK Planet Behati Prinsloo Shannan Click Kings of Leon and The Four Tops "Use Somebody" and "It's the Same Old Song" Recording
2010 PINK Behati Prinsloo Chanel Iman Katy Perry "Teenage Dream" / "Hot n Cold" / "California Gurls" Live performance (medley)
2011 Club PINK Erin Heatherton Karlie Kloss Nicki Minaj "Super Bass" Live performance
2012 PINK Ball Jessica Hart Jourdan Dunn Justin Bieber "Beauty and a Beat" Live performance [note 1]
2013 PINK Network Ieva Lagūna Monika Jagaciak Neon Jungle "Trouble" Live performance
2014 University of PINK Elsa Hosk Monika Jagaciak Ariana Grande "Love Me Harder" / "Bang Bang" / "Break Free" / "Problem" Live performance (medley) [note 1]
2015 PINK USA Taylor Hill Taylor Hill & Megan Puleri Selena Gomez "Hands to Myself" / "Me & My Girls" Live performance (medley)
2016 PINK Nation Grace Elizabeth Dilone Bruno Mars "Chunky" Live performance
2017 PINK Millenial Nation Grace Elizabeth Zuri Tibby Jane Zhang "Work For It" / "808" / "Dust My Shoulders Off" Live performance
Notes[edit]
^ Jump up to: a b Nicki Minaj did not return to the Victoria's Secret Fashion Show since her 2011 performance. As such, her vocals are played as a recording in the 2012 and 2014 performances. Jessie J and Iggy Azalea have never performed at Victoria's Secret; only their recordings of "Bang Bang" and "Problem", respectively, are played in 2014.
References[edit]
^ Jump up to: a b Rozhon, Tracie (October 25, 2002). "A Lingerie Maker Returns To Its Racier Food is lifePast". The New York Times. Retrieved December 9, 2012.
Jump up ^ Brittany Hutson, madameniore.com
Jump up ^ Merrick, Amy (February 29, 2008). "Apparently, You Can Be Too Sexy". The Wall Street Journal. Retrieved October 23, 2012.
Jump up ^ "Limited Brands 2009 Annual Report". Materials.proxyvote.com. p. 56. Retrieved October 27, 2012.
Jump up ^ Trefis (7 July 2010). "Impact on Lingerie Brand on A&F Stock". TheStreet.com. Retrieved October 10, 2012.
Jump up ^ Barbaro, Michael (July 15, 2006). "What Women Want; Underwear That Fits So Well It Can Be Outerwear". The New York Times. Retrieved December 5, 2012.
Jump up ^ Kuczynski, Alex (March 16, 2006). "Leaving Las Vegas With a Little Secret". The New York Times. Retrieved December 5, 2012.
Jump up ^ "Heritage". L Brands. Retrieved December 30, 2016.
Jump up ^ "Victoria's Secret opens 1st Canadian store". CBC News. 12 August 2010. Archived from the original on 16 August 2010. Retrieved 25 January 2011.
Jump up ^ "Victorias Secret Pink - NFLShop.com". www.nflshop.com.
Jump up ^ "Victoria's Secret PINK Dallas Cowboys Apparel". Dallas Cowboys Pro Shop. September 13, 2017. Retrieved September 26, 2017.
Jump up ^ "Too Sexy Too Soon?". Yahoo! News. ABC News. 20 March 2013. Retrieved 24 November 2016.
Jump up ^ Jane, Emily (27 March 2013). "Racy Victoria's Secret spring break campaign angers parents". Retrieved 28 March 2013.
Jump up ^ Morrison, Karen (27 March 2013). "Parents' fury at Victoria's Secret 'sexualising' girls". The Sun. UK. Retrieved 28 March 2013.
Jump up ^ Dominy, Troy (28 August 2013). "Fashion Event Design". www.behance.net. Behance. Retrieved 16 November 2016.
Jump up ^ Hope Church (21 October 2014). "Hope Church on Twitter". Twitter. Retrieved 16 November 2016.
Jump up ^ L Brands
Jump up ^ https://fastcodesign.com
Jump up ^ "Victoria's Secret Targets College Women". MSNBC. July 29, 2004. Retrieved November 11, 2011.
Jump up ^ "Miranda Kerr Launches Victoria's Secret New Pink Bdy Organic and Natural Body Care Collection". Zimbio.com. March 10, 2009. Archived from the original on October 6, 2012.
Jump up ^ Barnett, Leisa (May 27, 2008). "Victoria's Pick". Vogue. UK. Retrieved November 3, 2012.
Jump up ^ Kaunitz, Kate (March 15, 2010). "Behati Prinsloo Opens PINK". Fashionista. Retrieved October 18, 2012.
Jump up ^ Lewis, Casey (November 3, 2012). "Supermodel Elsa Hosk on Her Favorite Sports, Style Essentials, and Advice For Breaking Into The Business". teenvogue.com.
Jump up ^ "Rachel Hilbert Is the New Face of Victoria's Secret Pink—See the Pics!". E! Online. June 10, 2015.
^ Jump up to: a b https://www.yahoo.com/style/victorias-secrets-newest-model-zuri-tibby-was-discovered-at-the-mall-153958689.html
Jump up ^ "Strange Bedfellows: Victoria's Secret Pink Makes Football Jerseys". Racked.com. April 23, 2010.
Jump up ^ "Candice Swanpoel & Behati Prinsloo attend the Victoria's Secret Pink MLB collection launch in Chicago". EyePrime. June 14, 2010.
Jump up ^ Taylor Hill/FilmMagic. "Mark Sanchez and Erin Heatherton - Did You See That? - Photos - SI.com". Sportsillustrated.cnn.com. Retrieved 2013-10-20.
Jump up ^ "Victoria's Secret PINK Model Jessica Hart Attends The Jets Game To Celebrate The NFL Victoria's Secret PINK Collection - City Sports Report". City Sports Report.
Jump up ^ jaredhatch1719748. "Elsa Hosk and Matt Forté Showing off Pink NFL". Racked Chicago.
Jump up ^ "Photos - Victoria's Secret PINK Nation Launches MLB - entertainment.ie". entertainment.ie.
Jump up ^ Heather Muir. "Victoria's Secret PINK Takes Over Spring Break in Key West!". Seventeen.
Jump up ^ "Behati Prinsloo and Chanel Iman Celebrate Spring Break with Victoria's Secret PINK". teenvogue.com.
Jump up ^ "Victoria's Secret PINK Model Sara Sampaio & DJ Irie Host A Spring Break Beach Party In Destin Florida". Guest of a Guest.
Jump up ^ SFL (14 March 2013). "Victoria's Secret Pink Spring Break Dance Party - southflorida.com". southflorida.com.
Jump up ^ "Photos - Joe Jonas attends Victorias Secret Spring Break - entertainment.ie". entertainment.ie.
Jump up ^ "Gigi Hadid At Pink Spring Break". Refinery29.
^ Jump up to: a b http://www.fashionnstyle.com/articles/75288/20151030/models-rachel-hilbert-jessica-strother-celebrate-the-victorias-secret-pink-nation-game-on-bash-at-utsa.htm
Jump up ^ "Iggy Azalea to Perform at 2014 Victoria's Secret PINK Nation - Us Weekly". usmagazine.com. 23 October 2014.
Jump up ^ Maura Brannigan. "Taylor Hill Interview: The Rising Supermodel On Life After The Victoria's Secret Fashion Show". LuckyShops.
Jump up ^ "Emily Didonato at Victoria's Secret PINK Limited Release Varsity Crew Launch, Buffalo". SAWFIRST - Hot Celebrity Pictures.
Jump up ^ POPSUGAR Celebrity. "Ashlee Simpson Gets Pink for Victoria's Secret". Popsugar.com. Retrieved 2013-10-20.
Jump up ^ "Model Katie Wile". filmmagic.com. FilmMagic. Retrieved 30 June 2015.
Jump up ^ "PINK @ WVU to host Victoria's Secret Fashion Show viewing party". The Daily Athenaeum.
External links[edit]
Official website
[hide]
v
t
e
Victoria's Secret Angels
Current Angels
Adriana Lima
Behati Prinsloo
Candice Swanepoel
Elsa Hosk
Jasmine Tookes
Josephine Skriver
Lais Ribeiro
Lily Aldridge
Taylor Hill
Martha Hunt
Romee Strijd
Sara Sampaio
Stella Maxwell
Former Angels
Alessandra Ambrósio
Chandra North
Chanel Iman
Daniela Peštová
Doutzen Kroes
Erin Heatherton
Gisele Bündchen
Heidi Klum
Helena Christensen
Inés Rivero
Izabel Goulart
Karen Mulder
Karlie Kloss
Karolína Kurková
Kate Grigorieva
Laetitia Casta
Lindsay Ellingson
Marisa Miller
Miranda Kerr
Jac Jagaciak
Rosie Huntington-Whiteley
Selita Ebanks
Stephanie Seymour
Tyra Banks
Related articles
Edward Razek
Limited Brands
List of Victoria's Secret models
PINK
Victoria's Secret
Victoria's Secret Fashion Show
Victoria's Secret Swim Special
Retrieved from "https://en.wikipedia.org/w/index.php?title=Pink_(Victoria%27s_Secret)&oldid=834309975"
Categories:
Victoria's Secret
Swimwear manufacturers
Products introduced in 2002
2000s fashion
2010s fashion
Hidden categories:
Pages using deprecated image syntax
All articles with unsourced statements
Articles with unsourced statements from December 2016
All articles lacking reliable references
Articles lacking reliable references from November 2017
Navigation menu
Personal tools
Not logged in
Talk
Contributions
Create account
Log in
Namespaces
Article
Talk
Variants
Views
Read
Edit
View history
More
Search
Navigation
Main page
Contents
Featured content
Current events
Random article
Donate to Wikipedia
Wikipedia store
Interaction
Help
About Wikipedia
Community portal
Recent changes
Contact page
Tools
What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Wikidata item
Cite this page
Print/export
Create a book
Download as PDF
Printable version
Languages
فارسی
Edit links
This page was last edited on 5 April 2018, at 01:04.
Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
Privacy policy
About Wikipedia
Disclaimers
Contact Wikipedia
Developers
Cookie statement
Mobile view
Enable previews

values: mw-page-base noprint

values: mw-head-base noprint

values: firstHeading firstHeading en

values: siteSub noprint

values: jump-to-nav mw-jump

value: caption

values: 2 logo text-align:center

values:
nofollow
external text
http://victoriassecret.com/pink

values: This claim needs references to reliable sources. (December 2016)

values:
noprint Inline-Template Template-Fact
white-space:nowrap;

values: noprint Inline-Template noprint noexcerpt Template-Fact

values:
headerSort
0
columnheader button
Sort ascending

values:
sortable wikitable jquery-tablesorter
font-size:90%; width:60%;

values:
/wiki/Taylor_Marie_Hill
mw-redirect
Taylor Marie Hill

values:
/wiki/Emily_Didonato
mw-redirect
Emily Didonato

values: Edit section: Victoria's Secret Fashion Show

values:
/wiki/Flavia_De_Oliveira
mw-redirect
Flavia De Oliveira

values:
/wiki/The_Four_Tops
mw-redirect
The Four Tops

values: Bang Bang (Jessie J, Ariana Grande and Nicki Minaj song)

values:
/wiki/Problem_(Ariana_Grande_song)
mw-redirect
Problem (Ariana Grande song)

values:
reflist mw-references-wrap
list-style-type: decimal;

values:
nofollow
external text
https://www.lb.com/our-company/heritage

values:
nofollow
external free
https://fastcodesign.com

values:
nofollow
external text
http://www.msnbc.msn.com/id/5551845

values: -moz-column-width: 30em; -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;

values:
nofollow
external text
https://www.victoriassecret.com/pink

values:
/wiki/Alessandra_Ambr%C3%B3sio
mw-redirect
Alessandra Ambrósio

values: nowraplinks collapsible autocollapse navbox-inner

values: Category:Pages using deprecated image syntax

values: Category:All articles with unsourced statements

values: Category:Articles with unsourced statements from December 2016

values: Category:All articles lacking reliable references

values: Category:Articles lacking reliable references from November 2017

values: Discussion about edits from this IP address [ctrl-alt-n]

values: A list of edits made from this IP address [ctrl-alt-y]

values: You are encouraged to create an account and log in; however, it is not mandatory

values: You're encouraged to log in; however, it's not mandatory. [ctrl-alt-o]

values:
/wiki/Pink_(Victoria%27s_Secret)
View the content page [ctrl-alt-c]
c

values: Discussion about the content page [ctrl-alt-t]

values: p-namespaces navigation vectorTabs p-namespaces-label

values:
p-variants
navigation
vectorMenu emptyPortlet
p-variants-label

values: Past revisions of this page [ctrl-alt-h]

values: p-views navigation vectorTabs p-views-label

values:
p-cactions
navigation
vectorMenu emptyPortlet
p-cactions-label

values:
mw-wiki-logo
/wiki/Main_Page
Visit the main page

values:
/wiki/Main_Page
Visit the main page [ctrl-alt-z]
z

values: Featured content – the best of Wikipedia

values: Find background information on current events

values:
/wiki/Special:Random
Load a random article [ctrl-alt-x]
x

values: portal navigation p-navigation p-navigation-label

values: Guidance on how to use and edit Wikipedia

values: About the project, what you can do, where to find things

values: A list of recent changes in the wiki [ctrl-alt-r]

values: portal navigation p-interaction p-interaction-label

values: List of all English Wikipedia pages containing links to this page [ctrl-alt-j]

values: Recent changes in pages linked from this page [ctrl-alt-k]

values:
/wiki/Wikipedia:File_Upload_Wizard
Upload files [ctrl-alt-u]
u

values: A list of all special pages [ctrl-alt-q]

values: Permanent link to this revision of the page

values: Link to connected data repository item [ctrl-alt-g]

values: Printable version of this page [ctrl-alt-p]

values: پینک (ویکتوریا سیکرت) – Persian

values: /static/images/wikimedia-button-1.5x.png 1.5x, /static/images/wikimedia-button-2x.png 2x

values: /static/images/poweredby_mediawiki_132x47.png 1.5x, /static/images/poweredby_mediawiki_176x62.png 2x

values:
suggestions
display: none; font-size: 13px;

values: mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Pink_Victoria_s_Secret rootpage-Pink_Victoria_s_Secret skin-vector action-view