text:
Taco Bell chihuahua
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Gidget
Species
Dog
Breed
Chihuahua
Sex
Female
Born
Gidget
(1994-02-07)February 7, 1994
Died
July 21, 2009(2009-07-21) (aged 15)
Santa Clarita, California
Gidget (February 7, 1994 – July 21, 2009), nicknamed the "Taco Bell Chihuahua", was an advertising figure and mascot for the Taco Bell restaurant chain from May 16, 1993 to October 23, 2004. It was voiced by Carlos Alazraqui, and developed by TBWA. The Chihuahua is a breed commonly associated with Mexico.
At least two dogs were used as models in the commercials. The original dog cast for the lead role was named Dinky, but was replaced at the last minute by the director with the Chihuahua that was originally cast as the "girlfriend" named Gidget. Taco was another Chihuahua and was a stand-in for Gidget.
Contents
[hide]
1 History
2 Further career and death
3 See also
4 References
History[edit]
In September 1993, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the "Burger Wars," in which several fast food chains were engaged in large advertising campaigns against each other. The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero) was made to speak through special effects. Her advertising catchphrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!"). Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer.
The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of popular culture. The dog also started two additional catchphrases: "Drop the chalupa!" (which briefly became an oft-quoted phrase on SportsCenter) and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously tried to trap the monster in a box, goading the beast with the phrase, "Here, lizard, lizard, lizard!", only to see Godzilla's size and respond, "Uh-oh. I think I need a bigger box!" (a reference to Jaws),[1] and another Godzilla crossover involving him making an order through a drive-thru speaker on Godzilla's tail, making an order too large for the workers.
In October 23 2004, Taco Bell ended the chihuahua advertisements,[2] ended its relationship with their creator TBWA, and replaced the company's president, after same-store sales fell by 6% in the second quarter of 2004, the largest such decline in Taco Bell history.[3] It was incorrectly rumored that Taco Bell ended the commercials because the dog died.[4] Some Latin Americans accused the dog of being a cultural stereotype,[5] and Tom Kenny, who is a friend of Carlos Alazraqui (who was the voice of the Taco Bell chihuahua), said that Hispanic advocacy groups lobbying for the end of the campaign led to the cancellation of the Taco Bell dog.[6] Other reports say the use of the dog was discontinued because it failed to increase Taco Bell's revenue stream in spite of the dog's popularity.[7]
In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell six years earlier at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials, but Taco Bell failed to pay the men according to court documents. The men sued and, in 2003, a jury awarded them $30.1 million in compensation[8] plus nearly $12 million in additional interest three months later.[9] Taco Bell in turn sued TBWA saying it should have been aware of the conflicts. In 2009, a three-judge federal appeals panel ruled against Taco Bell.[10][11][12]
Further career and death[edit]
In later years, Gidget appeared in a 2002 commercial for insurance company GEICO[13] and as "Bruiser's Mom" in the 2003 movie Legally Blonde 2: Red, White & Blonde.[citation needed]
Gidget died on July 21, 2009 at age 15 after suffering a stroke in the home of her trainer, Sue Chipperton[14], in Santa Clarita, California. She was cremated and her ashes were retained by her trainer. Taco Bell Corp. said in a statement that Gidget would be missed by many fans and said. "Our deepest sympathies go out to her owners and fans."[15]
See also[edit]
Fast food advertising
Frito Bandito
References[edit]
Jump up ^ "Advertising Mascots - Animals". TV Acres. Retrieved July 15, 2011.
Jump up ^ "Taco Bell replaces top executive and Chihuahua, too". CNN. 2004-10-19. Archived from the original on June 21, 2006. Retrieved 2006-10-04.
Jump up ^ Hernandez, Greg; Johnson, Greg (2000-07-19). "Taco Bell Replaces Chief, Chihuahua as Sales Fall". Los Angeles Times. Retrieved July 11, 2011.
Jump up ^ "For Whom the Taco Bell Tolls". Snopes. 2009. Retrieved 2009-07-22.
Jump up ^ Stevenson, Mark. Mexico slams Burger King for 'whopper' of insult. Associated Press. 13 April 2009.
Jump up ^ Lawson, Tim and Alisa Persons. The Magic Behind the Voices: A Who's Who of Cartoon Voice Actors. "192."
Jump up ^ http://www.snopes.com/radiotv/tv/tacobell.asp
Jump up ^ "Michigan Creators Awarded $30.1 Million in Lawsuit over Ownership of Taco Bell's Chihuahua". thefreelibrary.com. 2003-06-04. Retrieved 2009-03-15.
Jump up ^ Williams, Carol J. (2009-01-24). "Taco Bell loses $42 million Chihuahua ruling". The Seattle Times. Retrieved 2009-03-15.
Jump up ^ Taco Bell Loses Chihuahua Case--Again Amlaw Daily - January 26, 2009
Jump up ^ "Interview With Settlement Winner Tom Rinks". American Morning. CNN. 2003-06-05. Retrieved 2006-10-04.
Jump up ^ "Douglas A. Dozeman - Grand Rapids". Lawyer of the Year 2003. Michigan Lawyers Weekly. Archived from the original on July 1, 2004. Retrieved 2006-10-04.
Jump up ^ Walker, Rob (Aug 26, 2002). "The Recycled Mascot. Why is the Taco Bell Chihuahua selling car insurance?". Slate. Retrieved 4 May 2014.
Jump up ^ "Taco Bell Chihuahua Dies". CBS News. July 22, 2009. Retrieved July 29, 2012.
Jump up ^ Jablon, Robert. "Taco Bell ad star Gidget the Chihuahua dies at 15". ABC News. Retrieved 18 November 2015.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Taco_Bell_chihuahua&oldid=837257615"
Categories:
1994 animal births
2009 animal deaths
Anthropomorphic dogs
Corporate mascots
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Dog mascots
Fast food advertising characters
Individual dogs
Fictional characters introduced in 1997
Taco Bell
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This page was last edited on 19 April 2018, at 17:56.
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