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List of most-subscribed YouTube channels
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Swedish Let's Player and vlogger PewDiePie is the most subscribed user on YouTube, with over 62 million subscribers as of May 2018.[1][2]
American singer and songwriter Taylor Swift is the most subscribed female user on YouTube, with over 30 million subscribers as of May 2018.[2]
This article lists the fifty most-subscribed channels on the video platform YouTube.[2] The ability to "subscribe" to a user's channel was added to YouTube by late October 2005,[3] and the "most subscribed" list on YouTube began as a chart by May 2006, at which time Smosh was number one with fewer than three thousand subscribers.[4] Since December 22, 2013, the most subscribed user has been PewDiePie, whose channel has over 62 million subscribers as of May 2018.
Contents
[hide]
1 Top channels
1.1 All-time
1.2 By country and territory
2 Historical most subscribed channels
2.1 Timeline
3 Reactions
4 See also
5 Notes
6 References
Top channels[edit]
All-time[edit]
The following table lists the fifty most subscribed channels on YouTube, with each total rounded down to the nearest million subscribers, as well as the network and language of each channel. Channels marked as "Auto-generated by YouTube" (such as Music, Gaming, Sports and Movies) and channels whose content has been transferred (such as JustinBieberVEVO and RihannaVEVO)[note 1] are excluded. As of May 2018, 34 of these channels primarily produce content in English.
Self-owned channel (without a network)
Rank
Chg
Channel name
Network
Primary
language(s)
Subscribers[2]
(millions)
Content
type[2]
1. PewDiePie[5] N/A English 62 Comedy
2. T-Series[6] T-Series Hindi 46 Music
3. Justin Bieber[7] N/A English 39 Entertainment
4. Canal KondZilla[8] ONErpm Portuguese 33 Music
5. HolaSoyGerman.[9] Machinima Spanish Entertainment
6. Ed Sheeran[10] WMG English 31 Music
7. Dude Perfect[11] Whistle Sports 30 Sports
8. Taylor Swift[12] N/A Music
9. Katy Perry[13] 29
10. Rihanna[14] Entertainment
11. elrubiusOMG[15] TalentWeb Spanish Comedy
12. whinderssonnunes[16] N/A Portuguese
13. EminemMusic[17] UniversalMC English 28 Music
14. Fernanfloo[18] BroadbandTV Spanish Games
15. One Direction[19] N/A English 27 Music
16. YouTube Spotlight[20] Google News
17. WWE[21] WWE Sports
18. JuegaGerman[22] HolaSoyGerman Spanish 26 Games
19. TheEllenShow[23] Time Warner English 25 Entertainment
20. SET India[24] Sony Pictures Hindi 24 Shows
21. Ariana Grande`[25] N/A English 23 Music
22. Smosh[26] Defy Media Comedy
23. VanossGaming[27] JETPAK 22 Games
24. VEGETTA777[28] TalentWeb Spanish
25. Spinnin' Records[29] Spinnin' Records English 21 Entertainment
26. Felipe Neto[30] Disney Digital Network Portuguese
27. Yuya[31] N/A Spanish How-to
28. Bruno Mars[32] WMG English Music
29. Shakira[33] N/A Spanish and English People
30. 5-Minute Crafts[34] Channel Frederator English How-to
31. nigahiga[35] N/A 20 Entertainment
32. Markiplier[36] Disney Digital Network Games
33. Trap Nation[37] The District Music
34. Luis Fonsi Oficial[38] N/A Spanish Entertainment
35. jacksepticeye[39] Disney Digital Network English 19 Games
36. DanTDM[40] StyleHaul
37. Selena Gomez[41] N/A 18 Films
38. KSI[42] StyleHaul Entertainment
39. Get Movies[43] N/A Russian Shows
40. JennaMarbles[44] English Comedy
41. Skrillex[45] WMG 17 Music
42. Logan Paul Vlogs[46] Studio71 Entertainment
43. ChuChu TV Nursery Rhymes & Kids Songs[47] ChuChu TV Studios Education
44. David Guetta[48] WMG Music
45. WatchMojo.com[49] WatchMojo Entertainment
46. Zee Music Company[50] Zee Music Company Hindi Music
47. Adele[51] N/A English
48. FBE[52] FullScreen Entertainment
49. rezendeevil[53] Disney Digital Network Portuguese Games
50. enchufetv[54] N/A Spanish Comedy
As of May 29, 2018
By country and territory[edit]
The following table lists the most subscribed YouTube channel in each country and territory from which at least one channel with at least five million subscribers originates, according to social media statistics complier DBase.
Country or territory
Channel
Subscribers
(millions)
Argentina DrossRotzank[55] 13
Australia Wengie[56] 11
Austria Red Bull[57] 7
Brazil Canal KondZilla[58] 33
Canada VanossGaming[59] 22
Chile HolaSoyGerman.[60] 33
Colombia toycantando[61] 6
El Salvador Fernanfloo[62] 28
France David Guetta[63] 17
Germany freekickerz[64] 6
India T-Series[65] 46
Iraq الرماس ميوزك[66] 6
Ireland jacksepticeye[67] 19
Mexico Yuya[68] 21
Netherlands Trap City[69] 10
Norway Alan Walker[70] 14
Philippines ABS-CBN Entertainment[71] 9
Puerto Rico Ozuna[72] 15
Russia Get Movies[73] 18
Saudi Arabia Rotana[74] 7
South Korea SMTOWN[75] 14
Spain elrubiusOMG[76] 29
Sweden PewDiePie[77] 62
Thailand GMM GRAMMY OFFICIAL[78] 12
Turkey netd müzik[79] 9
Ukraine SlivkiShow[80] 10
United Arab Emirates Noor Stars[81] 7
United Kingdom Ed Sheeran[82] 31
United States Dude Perfect[83] 30
Uruguay dosogas[84] 5
Venezuela LA DIVAZA[85] 6
As of May 28, 2018
Historical most subscribed channels[edit]
The following table lists the last 16 channels to become YouTube's most subscribed channel, from May 2006 to present.
Current record
Former record
Channel name
Network / owner
Country
Date achieved
Days held
Reference
PewDiePie[5] Felix Kjellberg SWE Dec 22, 2013 1620 [86]
YouTube Spotlight[20] Google USA Dec 12, 2013 10 [87][88]
PewDiePie[5] Felix Kjellberg SWE Dec 8, 2013 4 [86]
YouTube Spotlight[20] Google USA Nov 2, 2013 36 [89]
PewDiePie[5] Felix Kjellberg SWE Aug 15, 2013 80 [90]
Smosh[26] Defy Media USA Jan 12, 2013 215 [91][92]
Ray William Johnson[93] Ray Johnson Jun 28, 2011 564 [94][95]
nigahiga[35] Ryan Higa Aug 20, 2009 677 [96][97]
Fяᴇᴅ[98] Lucas Cruikshank Oct 6, 2008 318 [99]
nigahiga[35] nigahiga Sep 24, 2008 12 [99]
Smosh[26] Defy Media Apr 26, 2007 517 [100]
lonelygirl15[101] Mesh Flinders Sep 17, 2006 221 [102][103][104]
geriatric1927[105] Peter Oakley GBR Aug 17, 2006 31 [106]
Brookers[107] Brooke Brodack USA Jul 3, 2006 45 [108][109]
Judson Laipply[110] Judson Laipply Jun 12, 2006 21 [86][111]
Smosh[26] Defy Media May 17, 2006 26 [112]
As of December 22, 2013
Timeline[edit]
Timeline of Most Subscribed Channels (May 2006 – May 2018)
Reactions[edit]
In late 2006, when Peter Oakley, also known as Geriatric1927, became most subscribed, a number of TV channels wanted to interview him on his rise to fame.[citation needed] The Daily Mail and TechBlog published an article about him and his success. In 2009, the FRED channel was the first to have over one million subscribers.[113]
Following the third time that Smosh became most subscribed, Ray William Johnson collaborated with the duo.[114] A flurry of top YouTubers including Ryan Higa, Shane Dawson, Felix Kjellberg, Michael Buckley, Kassem Gharaibeh, The Fine Brothers, and Johnson himself, congratulated the duo shortly after they surpassed Johnson as the most subscribed channel.[115]
See also[edit]
Internet portal
Lists portal
List of most-viewed YouTube videos
List of most-viewed Vevo videos
List of most-liked YouTube videos
List of most-disliked YouTube videos
List of most viewed online videos in the first 24 hours
List of most viewed online trailers in the first 24 hours
Notes[edit]
References[edit]
Jump up ^ These are not to be mistaken for the channels Justin Bieber and Rihanna, both of which are included.
Jump up ^ Clarke, Donald. "The Superstar You've Never Heard Of – At Least, Not from Us". The Irish Times. Archived from the original on 20 February 2017. Retrieved 23 December 2017.
^ Jump up to: a b c d e "Top 100 Subscribed YouTube Channels (Sorted by Subscriber Count)". Social Blade. Retrieved 1 March 2018.
Jump up ^ "It's been awhile since our last update". Official YouTube Blog. Blogspot. October 25, 2005. Retrieved November 5, 2013.
Jump up ^ Most Subscribed Members - May 17, 2006, youtube.com
^ Jump up to: a b c d "PewDiePie". YouTube. Retrieved December 25, 2017.
Jump up ^ "T-Series". YouTube. Retrieved December 25, 2017.
Jump up ^ "Justin Bieber". YouTube. Def Jam. Retrieved April 2, 2018.
Jump up ^ "Canal KondZilla". YouTube. Retrieved December 25, 2017.
Jump up ^ "HolaSoyGerman". YouTube. Retrieved December 25, 2017.
Jump up ^ "Ed Sheeran". YouTube. Retrieved December 25, 2017.
Jump up ^ "Dude Perfect". YouTube. Whistle Sports. Retrieved 7 March 2018.
Jump up ^ "Taylor Swift". YouTube. Big Machine Records. Retrieved 24 April 2018.
Jump up ^ "Katy Perry". YouTube. Capitol Records. Retrieved 10 April 2018.
Jump up ^ "Rihanna". YouTube. Roc Nation. Retrieved April 2, 2018.
Jump up ^ "elrubiusOMG". YouTube. Retrieved December 25, 2017.
Jump up ^ "whinderssonnunes". YouTube. Retrieved December 25, 2017.
Jump up ^ "EminemMusic". YouTube. Aftermath Records. Retrieved 18 April 2018.
Jump up ^ "Fernanfloo". YouTube. Retrieved December 25, 2017.
Jump up ^ "One Direction". YouTube. Columbia Records. Retrieved 23 April 2018.
^ Jump up to: a b c "YouTube Spotlight". YouTube. Google. Retrieved 5 April 2018.
Jump up ^ "WWE". YouTube. WWE. Retrieved 7 March 2018.
Jump up ^ "JuegaGerman". YouTube. Retrieved December 25, 2017.
Jump up ^ "TheEllenShow". YouTube. Warner Bros. Television. Retrieved December 25, 2017.
Jump up ^ "SET India". YouTube. Retrieved December 25, 2017.
Jump up ^ "Ariana Grande`". YouTube. Republic Records. Retrieved 20 April 2018.
^ Jump up to: a b c d "Smosh". YouTube. Defy Media. Retrieved December 25, 2017.
Jump up ^ "VanossGaming". YouTube. Retrieved December 25, 2017.
Jump up ^ "VEGETTA777". YouTube. Retrieved December 25, 2017.
Jump up ^ "Spinnin' Records". YouTube. Warner Music Group. Retrieved 25 December 2017.
Jump up ^ "Felipe Neto". YouTube. Disney Digital Network. Retrieved December 25, 2017.
Jump up ^ "Yuya". YouTube. Retrieved December 25, 2017.
Jump up ^ "Bruno Mars". YouTube. Atlantic Records. Retrieved 25 December 2017.
Jump up ^ "Shakira". YouTube. Sony Music Latin. Retrieved 10 April 2018.
Jump up ^ "5-Minute Crafts". YouTube. Channel Frederator Network. Retrieved 27 March 2018.
^ Jump up to: a b c "nigahiga". YouTube. Retrieved 25 December 2017.
Jump up ^ "Markiplier". YouTube. Disney Digital Network. Retrieved 25 December 2017.
Jump up ^ "Trap Nation". YouTube. The Nations. Retrieved December 25, 2017.
Jump up ^ "Luis Fonsi Oficial". YouTube. Universal Music Latin. Retrieved 18 April 2018.
Jump up ^ "jacksepticeye". YouTube. Disney Digital Network. Retrieved 25 December 2017.
Jump up ^ "DanTDM". YouTube. StyleHaul. Retrieved December 25, 2017.
Jump up ^ "Selena Gomez". YouTube. Interscope Records. Retrieved 12 April 2018.
Jump up ^ "KSI". YouTube. StyleHaul. Retrieved 25 December 2017.
Jump up ^ "Get Movies". YouTube. Retrieved December 25, 2017.
Jump up ^ "JennaMarbles". YouTube. Retrieved December 25, 2017.
Jump up ^ "Skrillex". YouTube. Retrieved December 25, 2017.
Jump up ^ "Logan Paul Vlogs". YouTube. Retrieved December 25, 2017.
Jump up ^ "ChuChu TV Nursery Rhymes & Kids Songs". YouTube. KidsCamp. Retrieved 13 March 2018.
Jump up ^ "David Guetta". YouTube. Retrieved December 25, 2017.
Jump up ^ "WatchMojo.com". YouTube. WatchMojo. Retrieved 25 December 2017.
Jump up ^ "Zee Music Company". YouTube. Essel Group. Retrieved 18 May 2018.
Jump up ^ "Adele". YouTube. XL Recordings. Retrieved 20 April 2018.
Jump up ^ "FBE". YouTube. Fullscreen Media. Retrieved December 25, 2017.
Jump up ^ "rezendeevil". YouTube. Disney Digital Network. Retrieved 1 May 2018.
Jump up ^ "enchufetv". YouTube. Retrieved December 25, 2017.
Jump up ^ "Argentina's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Australia's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Austria's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Brazil's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Canada's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Chile's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Colombia's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "El Salvador's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "France's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Germany's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "India's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Iraq's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Ireland's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Mexico's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Netherlands's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Norway's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Philippine's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Puerto Rico's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Russia's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Saudi Arabia's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "South Korea's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Spain's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Sweden's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Thailand's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Turkey's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Ukraine's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "United Arab Emirate's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "United Kingdom's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "United States's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Uruguay's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
Jump up ^ "Venezuela's All Time Most Subscribed YouTube Channels". DBase.tube. Retrieved 15 March 2018.
^ Jump up to: a b c Dryden, Liam (16 March 2017). "A Complete Timeline Of Every "Most Subscribed" YouTuber In History". We The Unicorns. Archived from the original on June 2, 2017. Retrieved June 1, 2017.
Jump up ^ "PewDiePie - YouTube". 2013-12-22. Archived from the original on 2013-12-22. Retrieved 2016-09-11. CS1 maint: BOT: original-url status unknown (link)
Jump up ^ "YouTube Spotlight - YouTube". 2013-12-22. Archived from the original on 2013-12-22. Retrieved 2016-09-11. CS1 maint: BOT: original-url status unknown (link)
Jump up ^ joshuajcohen (2013-11-04). "YouTube Is Now The Most Subscribed Channel On YouTube". Tubefilter. Archived from the original on 2013-11-05. Retrieved 2016-09-11.
Jump up ^ joshuajcohen (2013-08-16). "It's Official: PewDiePie Becomes #1 Most Subscribed Channel On YouTube". Tubefilter. Archived from the original on 2013-08-23. Retrieved 2016-09-11.
Jump up ^ joshuajcohen (2013-01-12). "Smosh Passes Ray William Johnson as #1 Most Subscribed YouTube Channel". Tubefilter. Archived from the original on 2013-01-14. Retrieved 2016-09-11.
Jump up ^ "SMOSH Becomes The #1 Most-Subscribed YouTube Channel - New Media Rockstars". 2013-01-12. Archived from the original on 2013-01-14. Retrieved 2016-09-11.
Jump up ^ "Ray William Johnson". YouTube. Retrieved November 8, 2016.
Jump up ^ Humphrey, Michael. "Ray William Johnson: =3 Adds Up To Most-Subscribed On YouTube". Archived from the original on 2011-09-04. Retrieved 2016-09-11.
Jump up ^ "Ray William Johnson Surpasses Nigahiga To Become The Most Subscribed YouTuber Of All Time". socialtimes.comdeadurl=no. Archived from the original on 2011-07-02. Retrieved 2016-09-11.
Jump up ^ Parr, Ben. "DETHRONED: Fred No Longer #1 on YouTube". Mashable. Archived from the original on 2009-08-27. Retrieved 2016-09-11.
Jump up ^ William Hyde (2009-08-21), YouTube Winners & Losers! NigaHiga and Fred, retrieved 2016-09-11
Jump up ^ "FRED". YouTube. Retrieved November 8, 2016.
^ Jump up to: a b BuckHollywood (2008-10-06), Fred, Smosh or Nigahiga?!, retrieved 2016-09-11
Jump up ^ Heffernan, Virginia. "A Big Deal: The Run-Off on YouTube!!". Archived from the original on 2013-01-04. Retrieved 2016-09-11.
Jump up ^ "lonelygirl15". YouTube. Retrieved November 8, 2016.
Jump up ^ "YouTube Stars!: The Lonelygirl15 Story". Archived from the original on 2007-10-24. Retrieved 2016-09-11.
Jump up ^ Jr, Tom Zeller (2006-09-17). "Lonelygirl15: Prank, Art or Both". The New York Times. ISSN 0362-4331. Archived from the original on 2018-03-21. Retrieved 2016-09-11.
Jump up ^ "The 100 Greatest Internet Memes of All Time12. Lonelygirl15". Complex. Archived from the original on 2014-08-18. Retrieved 2016-09-11.
Jump up ^ "geriatric1927". YouTube. Retrieved November 8, 2016.
Jump up ^ "The meteoric rise of geriatric1927". 2006-08-29. Archived from the original on 2014-01-08. Retrieved 2016-09-11.
Jump up ^ "Brookers". YouTube. Archived from the original on October 29, 2013. Retrieved November 8, 2016.
Jump up ^ "Brooke BRODACK | EMC". www.entertainment-masterclass.tv. Retrieved 2016-09-11.
Jump up ^ "YouTube - Most Subscribed Channels". 2006-07-03. Archived from the original on 2006-07-03. Retrieved 2016-09-11. CS1 maint: BOT: original-url status unknown (link)
Jump up ^ "Judson Laipply". YouTube. Retrieved November 8, 2016.
Jump up ^ Gutelle, Sam (March 15, 2017). "The History Of YouTube's Most-Subscribed Channels Is A Fun Nostalgia Trip". tubefilter. Archived from the original on June 2, 2017. Retrieved June 1, 2017. In the early days, anyone who made a big viral video could enter the top ten, with “Evolution of Dance” performer Judson Laipply even holding the top spot for a bit.
Jump up ^ "YouTube - Most Subscribed Members (This Month)". 2006-05-04. Archived from the original on 2006-05-04. Retrieved 2016-09-11. CS1 maint: BOT: original-url status unknown (link)
Jump up ^ "The first YouTube channel to hit one million subscribers". Variety. April 9, 2009. Retrieved February 28, 2018.
Jump up ^ Ray William Johnson (January 15, 2013). "RWJ vs SMOSH". YouTube. =3. Retrieved August 9, 2013.
Jump up ^ Joshua Cohen (January 12, 2013). "YouTubers Respond to Smosh Becoming #1 Most-Subscribed YouTube Channel". Tubefilter. Retrieved August 9, 2013.
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Dairy Queen
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the fast food chain. For the Catherine Gilbert Murdock novel, see Dairy Queen (novel). For LGBT slang, see Queen (slang).
Not to be confused with Milk Queen.
Dairy Queen
Dairy Queen in Key West, Florida
Type
Subsidiary
Industry
Restaurant
Genre
Fast food
Founded
June 22, 1940; 77 years ago (1940-06-22) in Joliet, Illinois, United States
Founder
John Fremont McCullough
Headquarters
Edina, Minnesota, United States
Number of locations
6,400 (US domestic, 2014)
Area served
Global
Key people
Warren Buffett
Clayton Lundine
John Gainor (CEO)
Troy Bader (COO)
Mark Vinton (CFO)
Barry Westrum
(EVP Marketing)
Products
Soft serve, fast food, ice cream, milkshakes, sundaes, hamburgers, hot dogs, chicken, french fries, soft drinks, salads
Revenue
US$2 billion (2009)[1][2]
Parent
Berkshire Hathaway
Subsidiaries
Orange Julius
Karmelkorn
Website
dairyqueen.com
Dairy Queen, often abbreviated DQ, is a chain of soft serve ice cream and fast-food restaurants owned by International Dairy Queen, Inc., a subsidiary of Berkshire Hathaway. International Dairy Queen, Inc., also owns Orange Julius and Karmelkorn.[3]
The first DQ restaurant was located in Joliet, Illinois. It was operated by Sherb Noble and opened for business on June 22, 1940.[4] It served a variety of frozen products, such as soft serve ice cream.[5]
The company's corporate offices are located in the Minneapolis suburb of Edina, Minnesota.[6][7]
Contents
[hide]
1 History
2 Stores
2.1 Standard stores
2.2 DQ / Orange Julius
2.3 Dairy Queen Brazier
2.4 DQ Grill and Chill
2.5 Texas Country Foods
3 Products
3.1 Blizzard
3.2 Frozen yogurt
4 Advertising
4.1 Logos
5 Global locations
6 See also
7 Notes
8 References
9 Further reading
10 External links
History[edit]
The soft-serve formula was first developed in 1938 by Douds, Iowa-born John Fremont "J.F." "Grandpa" McCullough (1871‒1963)[8] and his son Alex. They convinced friend and loyal customer Sherb Noble to offer the product in his ice cream store in Kankakee, Illinois.[9] On the first day of sales, Noble dished out more than 1,600 servings of the new dessert within two hours.[10] Noble and the McCulloughs went on to open the first Dairy Queen store in 1940 in Joliet, Illinois. While this Dairy Queen has not been in operation since the 1950s, the building still stands at 501 N Chicago St. as a city-designated landmark.[11]
Since 1940, the chain has used a franchise system to expand its operations globally. In the US, the state with the most Dairy Queen restaurants is Texas.
International Dairy Queen, Inc. (IDQ) is the parent company of Dairy Queen. In the United States, it operates under American Dairy Queen Corp.[12][13] IDQ is a wholly owned subsidiary of Berkshire Hathaway.
At the end of fiscal year 2014, Dairy Queen reported over 6,400 stores in more than 25 countries; about 4,500 of its stores (approximately 70%) were located in the United States.[12][13][14]
DQ was an early pioneer of food franchising, expanding its 10 stores in 1941 to 100 by 1947, 1,446 in 1950, and 2,600 in 1955. The first store in Canada opened in Melville, Saskatchewan, in 1953.[15]
The red Dairy Queen symbol was introduced in 1958.
The company became International Dairy Queen, Inc. (IDQ) in 1962.
In 1987, IDQ bought the Orange Julius chain. IDQ was acquired by Berkshire Hathaway in 1998.[16]
Dairy Queens were a fixture of social life in small towns of the Midwestern and Southern United States during the 1950s and 1960s. In that role, they have often come to be referenced as a symbol of life in small-town America, as in Walter Benjamin at the Dairy Queen: Reflections at Sixty and Beyond by Larry McMurtry, Dairy Queen Days by Robert Inman, and Chevrolet Summers, Dairy Queen Nights by Bob Greene.
Stores[edit]
A Dairy Queen restaurant in Meriden, Connecticut, United States
The company's stores are operated under several brands, all bearing the distinctive Dairy Queen logo and carrying the company's signature soft-serve ice cream (along with the trademark "curl"). In the 1970s, most restaurants were "Brazier" locations with a second floor for storage, recognizable for their red mansard roofs.
As of the end of 2014, Dairy Queen had more than 6,400 stores in 27 countries, including more than 1,400 locations outside the United States and Canada.[17]
The largest Dairy Queen in the United States is located in Bloomington, Illinois.[18] The busiest store in the United States is in Rosedale, Maryland.[19] The largest store in the world was built in Riyadh, Saudi Arabia.[20] The busiest store in the world is located in Charlottetown, Prince Edward Island, Canada.[19]
Standard stores[edit]
A Dairy Queen store in Moncton, New Brunswick, Canada. Notice the "Hot Eats, Cool Treats" slogan near the DQ logo.
While some stores serve a very abbreviated menu primarily featuring DQ frozen treats and may be open only during spring and summer, the majority of DQ restaurants also serve hot food and are open all year.
So-called "Limited Brazier" locations may additionally offer hot dogs, barbecue beef (or pork) sandwiches, and in some cases french fries and chicken, but not hamburgers. Dairy Queen Full Brazier restaurants serve a normal fast-food menu featuring burgers, french fries, and grilled and crispy chicken in addition to frozen treats and hot dogs. Dairy Queen now offers happy hour. They offer certain items half off for a limited time.
In some locations built in the 1990s, the "Hot Eats, Cool Treats" slogan can be seen printed on windows or near the roof of the building. One such example was a former Dairy Queen Brazier location in Woodenville, Washington, where the slogan was printed near the tops of the windows. This location was converted into a Grill & Chill store around late 2016-2017.
DQ / Orange Julius[edit]
Also known as the "Treat Center" concept, an enhanced version of the original stores also serves drinks and foods from the Orange Julius menu. This was the company's preferred concept for new, small-scale locations, primarily in shopping mall food courts. Some early Treat Centers also included Karmelkorn. Since 2012, all Dairy Queen locations feature Orange Julius drinks.[21]
Dairy Queen Brazier[edit]
A Dairy Queen Brazier in Edmonton, Alberta. This DQ was renovated into a Grill & Chill.
The name "Brazier" originated in 1957 when one of the company's franchisees, Jim Cruikshank, set out to develop the standardized food system. When he witnessed flames rising from an open charcoal grill (a brazier) in a New York eatery, he knew he had found the Brazier concept.
The "Brazier" name has been slowly phased out of signage and advertising since 1993, although it has not been removed from all existing signage, especially in many smaller towns and rural locations. Since the early 2000s, new or renovated locations which are similar to Brazier restaurants in terms of size and menu selection, but have been updated with the current logo and/or exterior, usually carry the name "DQ Restaurant", although the website's store locator still lists the stores that do not carry the "Grill & Chill" name as "Dairy Queen Brazier" and the smaller stores "Dairy Queen Ltd Brazier" and "Dairy Queen Stores".
However, the company website still considers their burger and hot dog lines as "Brazier Foods", according to the history section and some FAQ listed topics in the website.
DQ Grill and Chill[edit]
DQ Grill & Chill locations feature hot food, treats, table delivery and self-serve soft drinks. It is the new concept for new and renovated full-service restaurants. Stores are larger than older-style locations and feature a completely new store design. In most cases, they offer an expanded menu including breakfast, Grill Burgers, and grilled sandwiches, as well as limited table service (customers still place orders at the counter). They also contain self-serve soft drink fountains allowing free refills. Some of the older stores have upgraded to the new format. However, there are still older stores and stores that have not upgraded to the new format. In December 2001, Chattanooga, Tennessee was the site of the first two Dairy Queen Grill and Chill restaurants in the United States.[22][23][24] The nation's largest DQ Grill & Chill is located in Bloomington, Illinois.[25]
Texas Country Foods[edit]
A Dairy Queen outlet in Burnet in the Texas Hill Country, using the chain's previous logo
Most locations in Texas, including those which otherwise resemble the Brazier or DQ Grill & Chill formats, use a separate hot food menu branded as Texas Country Foods. Among other differences, "Hungr-Buster" burgers are available in place of the Brazier and GrillBurger offerings. Other food offerings not found outside Texas include the "Dude" chicken-fried steak sandwich, steak finger country baskets, T-Brand tacos, and a one-half pound double meat hamburger, the "BeltBuster.".
Texas is home to the largest number of Dairy Queens in the U.S. All Texas Dairy Queen restaurants are owned and operated by franchisees. The Texas Dairy Queen Operators' Council (TDQOC) runs a separate marketing website from the national website. Bob Phillips, host of the popular Texas syndicated television series Texas Country Reporter, was for many years the DQ spokesman in Texas, as the restaurant was a co-sponsor of the program at the time.
Products[edit]
The company's products expanded to include malts and milkshakes in 1949, banana splits in 1951, Dilly Bars in 1955, Mr. Misty slush treats in 1961 (later renamed Misty Slush, then again to Arctic Rush; as of 2017, DQ again calls them Misty Slush, as seen on dairyqueen.com), Jets, Curly Tops, Freezes in 1964, and a range of hamburgers and other cooked foods under the Brazier banner in 1958. In 1971, the Peanut Buster Parfait, consisting of peanuts, hot fudge, and vanilla soft serve, was introduced. In 1995, the Chicken Strip Basket was introduced, consisting of chicken strips, Texas toast (only in the US), fries, and cream gravy (gravy in Canada). Other items include sundaes and the blended coffee drink, the MooLatte.
The majority of Dairy Queen locations serve Pepsi-Cola products, but unlike most other restaurants such contracts are not mandated onto the franchisee, and as a result, some locations serve Coca-Cola products instead. Wendy's (until 1998), Subway (until 2003), Arby's (until 2006), IHOP (until 2012), and Applebee's (until 2012) also allowed such leniency on beverage choice before signing exclusive soft drink deals with Coca-Cola and Pepsi-Cola, making Dairy Queen the last major restaurant chain without an exclusive soft drink contract.[citation needed]
Blizzard[edit]
A woman holding a Dairy Queen Banana Cream Pie Blizzard
A popular Dairy Queen item is the Blizzard, which is soft-serve mechanically blended with mix-in ingredients such as sundae toppings and/or pieces of cookies, brownies, or candy. It has been a staple on the menu since its introduction in 1985, a year in which Dairy Queen sold more than 100 million Blizzards.[26] Popular flavors include Oreo Cookies, mint Oreo, chocolate chip cookie dough, M&M's, Reese's Peanut Butter Cups, Heath Bar (Skor in Canada), and Butterfinger (Crispy Crunch in Canada). Seasonal flavors are also available such as October's pumpkin pie and June's cotton candy.[27] It has been argued that Dairy Queen drew its inspiration from the concrete served by the St. Louis-based Ted Drewes.[28] On July 26, 2010, Dairy Queen introduced a new "mini" size Blizzard, served in 6 oz. cups. During the 25th anniversary of the Blizzard, two special flavors were released: Strawberry Golden Oreo Blizzard and Buster Bar Blizzard. Salted Caramel Truffle was released in 2015 during the Blizzard's 27th anniversary and Dairy Queen's 75th anniversary, and is still on the menu today.
Blizzards get their name from the fact that they are so cold that they can be held upside-down and nothing will come out. Employees will demonstrate this to customers. There is a company policy that one Blizzard per order is to be flipped upside-down by the employee. If they do not, then the customer may request a coupon for a free Blizzard to use on their next visit, though this is at the owner's discretion.[29]
Prior to the reintroduction of the Blizzard in 1985, Dairy Queen served conventional "thick" milkshakes called "Blizzards" in the 1960s. These were served in traditional flavors such as vanilla, chocolate, and strawberry, with or without added malt on request.
In addition, Dairy Queen offers a Blizzard Cake in flavors such as Oreo and Reese's. Much like the restaurant's conventional ice cream cake, this variation is aimed toward celebrations and birthdays.[30]
Frozen yogurt[edit]
In 1990, Dairy Queen began offering frozen yogurt as a lower-calorie alternative to its soft serve ice cream. According to a company representative, Dairy Queen's regular soft serve has 35 calories per ounce and is 95% fat-free, whereas the frozen yogurt was 25 calories per ounce. However, in 2001, the company phased out the frozen yogurt option in all its stores, citing a lack of demand.[31][32]
In 2010, International Dairy Queen Inc filed a request for a preliminary injunction to stop Yogubliz Inc, a small California-based frozen yogurt chain, from selling "Blizzberry" and "Blizz Frozen Yogurt", alleging that the names could confuse consumers due to their similarity to Dairy Queen's Blizzard. U.S. District Judge R. Gary Klausner denied Dairy Queen's request.[33]
Advertising[edit]
For many years, the franchise's slogan was "We treat you right." During the early and mid-1990s, the slogan "Hot Eats, Cool Treats" came into use and preceded the aforementioned line in the Dairy Queen jingle. In recent years, it has been changed to "DQ: Something Different." A recent tagline, featured in early 2011, was "So Good It's RiDQulous,"[34] with Dairy Queen's current logo infused in the word "ridiculous". Their newest tagline reads, "Fan Food, not Fast Food".[35]
In Texas, at the end of advertisements, there is frequently a Texas flag waving, and the new DQ logo and slogan below saying, "The Texas Stop Sign", though the jingle uses "This is where we stop in Texas." Previous slogans included "That's what I like about Texas", "For Hot Eats & Cool Treats, Think DQ", "Nobody beats DQ Treats & Eats", "DQ is Value Country", and "This is DQ Country". These advertisements featured Texas Country Reporter host Bob Phillips as spokesperson since his program was mainly sponsored by Dairy Queen.
Dennis the Menace and other characters from the comic strip appeared in Dairy Queen marketing as a spokestoon from 1971 until December 2002, when he was dropped because Dairy Queen felt children could no longer relate to him.[36][37]
The advertising focused on a mouth with a tongue licking its large lips, which morphs into the present Dairy Queen logo (2001 logo in 2006), was removed in 2011.
In 2011, Grey New York produced outlandish spots featuring a dapper man, played by John Behlmann, sporting a moustache, performing crazy feats for Dairy Queen. After announcing tasty menu offers, he would do something outrageous, like blow bubbles with kittens in them, water ski while boxing, or break a piñata, out of which tumbles Olympic gymnastics great Mary Lou Retton. Later, the same firm made additional commercials based around odd situation titles with the DQ logo placed somewhere in them, like "Gary DQlones Himself", "Now That's A Lunchtime DQuandary!" and "After The DQonquest". All were narrated by a man with an English accent.
In 2015, Dairy Queen and model railroad company of Milwaukee, Wisconsin, Wm. K. Walthers came out with a Walthers Cornerstone HO 1:87 Scale models of a restaurant – one from the 1950s with the original logo and one from 2007–present with the current logo. The models are both officially licensed replicas.
Logos[edit]
The original retro-style neon sign with a cone, in Ottawa, Ontario, Canada
The original Dairy Queen logo was simply a stylized text sign with a soft serve cone at one end. In the late 1950s, the widely recognized red ellipse design was adopted. The initial shape was asymmetrical, with one of the side points having a greater extension than the other, especially when matched with the Brazier sign—a similarly sized yellow ovoid, tucked diagonally below its companion. By the 1970s, both sides were more closely matched, becoming symmetrical with the 2006 update (see online images for comparison). Some of the new 1950s signs continued to display a soft serve cone jutting from the right side.
"Little Miss Dairy Queen" began appearing in Pennsylvania signage in 1961.[38] She had a Dutch bonnet, resembling the ellipse logo, with a pinafore apron over her dress and wooden shoes.
A yellow trapezoid Brazier sign, placed below the red Dairy Queen logo, was developed in the late 1960s. It matched the roofline of the new store design of the era.
Although it had been used interchangeably with the Dairy Queen name for many decades, "DQ" became the company's official name in 2001. The font remained the same as in the original signage introduced 60 years prior. Throughout this period, the company placed the registered mark symbol immediately to the right, on the bottom side of the logo. When the company modernized its signage and logos in late 2006, it modified the font and italicized the letters, as well as adding arced lines, an orange one to represent its hot foods above and a blue one below to represent its ice cream products.[39] In the new design, the registered mark symbol was moved to be adjacent to the letter "Q".[40] The first overhaul of its logo in almost 70 years, the company claimed that the new logo would show brand growth and reflect the "fun and enjoyment" associated with its products.[39] Advertising industry observers have noted that the new logo was an unneeded update of a known and trusted industry brand and that its new features were distracting.[40][41]
The original signage is still in use in older locations or in locations that use a "retro" design motif in the property's design. One example was the sign used at the Dairy Queen in Ottawa, Ontario, Canada, which was destroyed and replaced in 2013.
Prototype Dairy Queen logo from 1940 to 1958, still in use at a small number of locations
1958-2001, still in use on some signs, including Brazier locations
2001-2007, secondary logo from 1960-2007 on packaging, still in use on some signs
2007–present
Global locations[edit]
Countries currently with Dairy Queen locations:
Bahamas
Bahrain
Brunei
Cambodia
Canada
Cayman Islands
China
Costa Rica
Egypt
Guatemala
Guyana
Indonesia
Jamaica
Jordan
Kuwait
Laos
Mexico
Oman
Panama
Philippines
Qatar
Saudi Arabia
South Korea
Thailand
Taiwan
Trinidad and Tobago
United Arab Emirates
United States
Vietnam
Countries formerly with Dairy Queen locations:
Austria (withdrew around 1999)
Cyprus
Dominican Republic (withdrew in the 2000s)
Gabon
Guam
Hungary (withdrew in the 1990s)
Italy
Japan (withdrew around 2000)
Morocco (withdrew in the 2000s)
Poland (withdrew in 2016)
Singapore
Slovenia (withdrew in 2000)
Turkey (withdrew in the 1990s)
Macao (withdrew in 2016)
See also[edit]
List of fast food restaurant chains
List of hamburger restaurants
Foster's Freeze
Minnesota portal
Companies portal
Food portal
Notes[edit]
Jump up ^ Niemela, Jennifer (April 14, 2009). "DQ's Q1 same-store sales up 5%". Minneapolis/St. Paul Business Journal. Retrieved February 21, 2010.
Jump up ^ "Berkshire Hathaway – 2008 Annual Report" (PDF). Berkshire Hathaway. 2008.
Jump up ^ "Karmelkorn gourmet popcorn and popcorn gifts". karmelkorn.com. Retrieved July 8, 2015.
Jump up ^ "FAQ". Dairy Queen. Retrieved July 8, 2015.
Jump up ^ DairyQueen.com page: "History of Dairy Queen, IDQ Archived June 13, 2012, at the Wayback Machine.."
Jump up ^ "Corporate Offices Archived April 8, 2010, at the Wayback Machine.." Dairy Queen. Retrieved on May 12, 2010. "International Dairy Queen Corporation 7505 Metro Blvd. Minneapolis, MN 55439-0286"
Jump up ^ "Street Map Archived July 18, 2011, at the Wayback Machine.." City of Edina. Retrieved on May 12, 2010.
Jump up ^ www.findagrave.com
Jump up ^ "History". noblestores.com. Retrieved July 8, 2015.
Jump up ^ "theDQteam.com". thedqteam.com. Retrieved July 8, 2015.
Jump up ^ "From Queen of Dairies to King of Kings". Chicago Tribune. November 21, 2010. Retrieved 2012-09-24.
^ Jump up to: a b Hoovers.com. "International Dairy Queen". Hoovers.com. Retrieved 2007-09-26.
^ Jump up to: a b Hoovers.com. "American Dairy Queen". Hoovers.com. Retrieved 2007-09-26.
Jump up ^ Hoovers.com. "Berkshire Hathaway". Hoovers.com. Retrieved 2007-09-26.
Jump up ^ [1] dairyqueen.com. Retrieved July 30, 2011
Jump up ^ Gibson, Richard (October 22, 1997). "Berkshire Hathaway to Buy Dairy Queen for $585 Million". The Wall Street Journal. Retrieved November 7, 2017.
Jump up ^ Stempel, Jonathan (February 9, 2010). "Buffett's Dairy Queen to expand into Egypt, Macau". Reuters. Retrieved February 21, 2010.
Jump up ^ Hansen, Karen (December 21, 2009). "Nation's largest Dairy Queen Grill & Chill set for B–N". Bloomington Pantagraph. Retrieved 2012-09-24.
^ Jump up to: a b "Popular Chains' Busiest Locations". Dailyfinance.com. Retrieved 2012-09-24.
Jump up ^ "World's Largest Dairy Queen Opens in Riyadh". U.S.-Saudi Arabian Business Council. Retrieved 2012-09-24.
Jump up ^ Marjorie Eberts. Opportunities in Fast Food Careers. Retrieved 2012-09-24.
Jump up ^ "History of Dairy Queen". Dairy Queen. Retrieved December 11, 2014.
Jump up ^ Mills, Karren (July 14, 2002). "Dairy Queen trying improved restaurants". Cincinnati Enquirer Online. Retrieved June 11, 2012.
Jump up ^ "Dairy Queen opens new Grill & Chill concept in Simpsonville (Ky.)". Business First. December 18, 2006. Retrieved June 11, 2012.
Jump up ^ "Archived copy". Archived from the original on January 15, 2013. Retrieved November 21, 2012.
Jump up ^ DQ publication. "A Story of Sweet Success". Dairy Queen International. Retrieved 2012-10-13.
Jump up ^ DQ Advertisement (November 1, 2007). "Blizzard of the Month". Dairy Queen of America. Retrieved 2007-11-11.
Jump up ^ Reed, Bill (April 15, 2005). "Blizzard approximates St. Louis original concrete". The Gazette.
Jump up ^ "Frequently Asked Questions – Dairy Queen". www.dairyqueen.com. Retrieved June 15, 2016.
Jump up ^ The Blizzard Fan Club. "DQ Blizzard Fan Club: History of the Blizzard". Dairy Queen International. Archived from the original on May 9, 2006. Retrieved 2006-05-19.
Jump up ^ "Dairy Queen". Dairy Queen. Retrieved July 8, 2015.
Jump up ^ AllBusiness.com: "Dairy Queen phasing out frozen yogurt"
Jump up ^ "Buffett's Dairy Queen loses frozen yogurt ruling". Reuters. Retrieved July 8, 2015.
Jump up ^ Elliott, Stuart (March 3, 2011). "Concerns Remain for Dining Chains – Advertising". The New York Times.
Jump up ^ "Dairy Queen. Fan Food not Fast Food™. Treats, Food, Drinks & more". Dairy Queen. Retrieved July 8, 2015.
Jump up ^ "FAQ". Dairy Queen. Retrieved July 8, 2015.
Jump up ^ Kirbyson, Geoff (2004). DQ Blended. Retrieved 2010-07-06.
Jump up ^ Dairy Queen Blog – The Memorabilia Photos
^ Jump up to: a b "Dairy Queen overhauls logo for more modern look". Nation's Restaurant News. BNet.com. February 26, 2007. Retrieved 2009-09-04.
^ Jump up to: a b "Dreary Queen". Brand New. UnderConsideration.com. March 27, 2007. Retrieved 2009-09-04.
Jump up ^ Cohen, David (March 1, 2007). "Doritos Queen – a dairy queen disaster". idfive.com. Retrieved 2009-09-04.
References[edit]
Hinton, S. E. (1967). The Outsiders. New York: Viking Press. ISBN 978-0-14-038572-4. OCLC 228138926.
Otis, Caroline Hall; Mundale, Susan (1990). The Cone with the Curl on Top: Celebrating Fifty Years, 1940–1990: the Dairy Queen Story. Minneapolis, Minn: International Dairy Queen, Inc. ISBN 0-9629040-0-7. OCLC 22993919.
Further reading[edit]
Miglani, Bob (2006). Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store. New York: Hyperion. ISBN 1-4013-8434-X. OCLC 76878287.
External links[edit]
Wikimedia Commons has media related to Dairy Queen.
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The Austere Academy
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The Austere Academy
First edition cover
Author
Lemony Snicket (pen name of Daniel Handler)
Illustrator
Brett Helquist
Cover artist
Brett Helquist
Country
United States
Language
English
Series
A Series of Unfortunate Events
Genre
Gothic fiction
Absurdist fiction
Steampunk
Mystery
Publisher
HarperCollins
Publication date
August 31, 2000
Media type
Print (hardback & paperback)
Pages
225
ISBN
0-06-440863-9 (first edition, hardback)
OCLC
43952131
Dewey Decimal
Fic 21
LC Class
PZ7.S6795 Au 2000
Preceded by
The Miserable Mill
Followed by
The Ersatz Elevator
The Austere Academy is the fifth novel in the children's novel series A Series of Unfortunate Events by Lemony Snicket. It was set to be released in paperback under the name The Austere Academy: or, Kidnapping!, but the release was canceled for unknown reasons. The Baudelaire orphans are sent to a boarding school, overseen by monstrous employees. There, the orphans meet new friends, new enemies, and Count Olaf in disguise.
Contents
[hide]
1 Plot summary
2 Cultural references
3 Special editions
3.1 The Austere Academy: or, Kidnapping!
4 Audio book
5 Translations
6 Adaptations
7 See also
8 References
Plot summary[edit]
The book begins with the Baudelaire orphans and Mr. Poe on the grounds of Prufrock Preparatory School. Violet Baudelaire, Klaus and Sunny Baudelaire meet Carmelita Spats, a rude girl who calls the Baudelaire orphans "cakesniffers." Mr. Poe tells the children to go to Vice Principal Nero's office. On their way there, they notice the school's motto: Memento Mori (Remember You Will Die).
They go to meet Vice Principal Nero, the arrogant head of the school. He explains the rules of Prufrock Prep, reassuring them that his advanced computer system will keep their enemy, Count Olaf, away, but that due to a lack of parental permission to sleep in the students' dormitory, the children will live in the "Orphans' Shack". He also explains that Sunny will have to work as his assistant, as she is too young to go to school.
Reluctantly, the Baudelaire orphans go to the shack and find that it is crawling with crabs and has dripping fungus and horrible wallpaper. The orphans go to lunch; Carmelita Spats mocks them again as they try to sit down. Duncan and Isadora Quagmire ask the Baudelaires to sit with them. The Quagmires are in a similar situation to that of the Baudelaire orphans—they are triplets, but their brother, Quigley Quagmire, died in a fire along with their parents. They, like the Baudelaire orphans, were left an enormous fortune in the form of sapphires. Duncan would like to be a journalist, and Isadora is a poet (who writes couplets). They both have notebooks, or commonplace books, which they use to write down observations and notions.
Violet's teacher, Mr. Remora, is a man who tells very short, dull stories while eating lots of bananas as the children take notes. Klaus's teacher, Mrs. Bass, obsesses over the metric system and makes her students measure countless dull objects.
Later, they are introduced to Coach Genghis. The Baudelaire orphans immediately recognize him as Count Olaf in disguise but pretend to be fooled. He makes an unusual remark about how orphans have stronger legs. Then they all rush to the auditorium to listen to Vice Principal Nero's daily concert, in which the entire school is forced to listen to Nero playing the violin for hours. At the concert, the Baudelaire orphans decide that they will go to Vice Principal Nero's office the next day to drop hints about Genghis, but they are thwarted by "Coach Genghis", as he is present in the office.
At lunch, Carmelita Spats delivers the message that the Baudelaire orphans are to meet Coach Genghis on the front lawn at sundown, the time of Nero's violin concert. Genghis makes them paint a circle and run "Special Orphan Running Exercises" or S.O.R.E. laps around the luminous circle at night, for nine days. Violet and Klaus start failing their tests, too exhausted to tell one end of a metric ruler from another. Sunny's work suffers because she runs out of staples.
Then Vice Principal Nero tells the children that if they keep failing their tests, they are going to be tutored by Coach Genghis, and that Sunny will be fired. He says that they will have extra-hard comprehensive exams the next morning. He also demands that they give him nine bags of candy each (which he mistakenly counts as 29 bags of candy, instead of 27), as punishment for missing his concerts, and give Carmelita Spats earrings for each time she brought them a message.
The Baudelaires go see the Quagmires and tell them what happened. Then the Quagmires plot a plan. The Quagmires disguise themselves as Klaus and Violet, get a sack of flour to represent Sunny, and do the exercises (at night) so that the Baudelaire orphans can study and make staples (Coach Genghis doesn't know that it's the Quagmires that are running because it is night time and he can't see them.) The Quagmires leave their notebooks with Violet and Klaus so that they can study. Violet invents a staple-making device (using a small crab, a potato, metal rods, creamed spinach, and a fork) and makes staples while Klaus reads the notebooks out loud.
The next morning, Vice Principal Nero and the two teachers, Mr. Remora and Mrs. Bass, come to the Orphans Shack. They test Violet and Klaus, and give Sunny a stack of papers to staple. All three of them pass, without missing a single question/messing up a single stack of papers to staple. Then Coach Genghis arrives. He has discovered, by trying to kick Sunny, that Sunny had been substituted with a sack of flour. Genghis uncovers the Quagmires' disguises as a result, and gives them canteen duty. The orphans, unable to stand it any longer, attempt to reveal that Coach Genghis is Count Olaf. About that time, Mr. Poe comes to deliver the candy and earrings. Vice Principal Nero tells him that the orphans have been caught "cheating", and announces that the Baudelaire orphans are going to be expelled, despite Mrs. Bass and Mr. Remora's attempts to defend them.
The Baudelaire orphans tell Mr. Poe that Coach Genghis is Count Olaf. Coach Genghis runs out of the shack, and after the orphans manage to remove his disguise, he succeeds in kidnapping the Quagmires. The two lunch ladies remove their metal masks and reveal themselves as Count Olaf's assistants, the white-faced women. The orphans see Olaf's assistants shoving the Quagmires into an old car. Before they close the door, Duncan yells to the Baudelaire orphans "Look in the notebooks! V.F.D.!" before they are captured. Unfortunately, Olaf steals the notebooks before he and his henchmen drive away. The orphans wept in the lawn by Mr. Poe because they miss their friends.
Cultural references[edit]
This section possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (January 2015) (Learn how and when to remove this template message)
The names Isadora and Duncan came from Isadora Duncan, a famous dancer, who was killed when her scarf was caught in a sports car's wheels.
Prufrock may be a reference to the Love Song of J. Alfred Prufrock, a poem by T. S. Eliot.
Vice Principal Nero is likely a reference to the Emperor Nero, a Roman Emperor whose reign is often associated with tyranny and greed. Emperor Nero allegedly "fiddled while Rome burned." Emperor Nero was also famous for forcing many of his subjects to sit through extended theatrical pieces created and performed by himself. This is reflected in Vice Principal Nero's awful violin recitals.
Genghis Khan, a famous Mongolian chieftain, shares his name with Coach Genghis, Count Olaf's disguise in this book.
Mrs. Bass and Mr. Remora share their names with types of fish, as did the former gym teacher Miss Tench.
When Isadora mentions she writes poetry, Sunny shrieks Sappho, which is the name of a female Greek poet.
The book's cover is a reference to the classic novel Oliver Twist.
The UK version of the book cover is completely different. It shows Carmelita Spats glaring at Violet, Klaus and Sunny while they are getting their food.
Special editions[edit]
The Austere Academy: or, Kidnapping![edit]
The Austere Academy; or, Kidnapping![1] was set to be a paperback release of The Austere Academy, designed to mimic Victorian penny dreadfuls. The book was set to include approximately seven new illustrations, and the fifth part of a serial supplement entitled The Cornucopian Cavalcade, which was to include a 13-part comic by Michael Kupperman entitled The Spoily Brats, and an advice column written by Lemony Snicket, along with other additions.[2] However, for unknown reasons, this edition was never released.
Audio book[edit]
An audio book of this novel was released. It was the last audio book that was read by the author, Daniel Handler, under the pseudonym of Lemony Snicket. All the succeeding audio books are read by Tim Curry.
Translations[edit]
Brazilian Portuguese: ""Inferno no Colégio Interno" (Hell in the Boarding School), Cia. das Letras, 2000, ISBN 85-359-0274-0
Finnish: "Omituinen opinahjo" (A Weird School), WSOY, 2004, ISBN 951-0-28566-8
French: "Piège au collège" (Trap at School)
Greek: "Η Άτεγκτη Ακαδημία" (The Inexorable Academy)
Italian: "L'Atroce Accademia" ( The Atrocious Academy )
Persian: "مدرسه سخت‌گیر" (The Strict School)
Korean: "공포의 학교" (The School of Fear), Munhakdongnae Publishing Co, Ltd., 2004, ISBN 978-89-546-0838-1
Japanese: "おしおきの寄宿学校" (The Punishing Boarding School), Soshisha, 2002, ISBN 4-7942-1173-2
Russian: "Изуверский интернат" (Bigoted Boardinghouse), Azbuka, 2004, ISBN 5-352-00651-4
Spanish: "Una academia muy austera" (A Very Austere Academy)
Turkish: "Katı Kurallar Okulu" (School of Strict Rules)
Polish : "Akademia antypatii" (The Academy of Antipathy)
Adaptations[edit]
The opening of the novel was partially adapted during the closing moments of the first season of the television series adaptation by Netflix, and the rest will be adapted into the first and second episodes of the second season.[3]
See also[edit]
Lemony Snicket portal
Wikiquote has quotations related to: The Austere Academy
Violet Baudelaire
Klaus Baudelaire
Sunny Baudelaire
Count Olaf
Lemony Snicket
Arthur Poe
Quagmire triplets
Nero (A Series of Unfortunate Events)
References[edit]
Jump up ^ Amazon.com: A Series of Unfortunate Events #5: The Austere Academy; or, Kidnapping! (A Series of Unfortunate Events): Books: Lemony Snicket, Brett Helquist
Jump up ^ Now for the Unfortunate Paperbacks... - 4/9/2007 - Publishers Weekly Archived November 11, 2007, at the Wayback Machine.
Jump up ^ Snetiker, Marc (January 11, 2017). "Lemony Snicket speaks out about Netflix's Series of Unfortunate Events". Entertainment Weekly. Retrieved January 12, 2017.
[hide]
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Works by Lemony Snicket
A Series of
Unfortunate Events
Novels
The Bad Beginning
The Reptile Room
The Wide Window
The Miserable Mill
The Austere Academy
The Ersatz Elevator
The Vile Village
The Hostile Hospital
The Carnivorous Carnival
The Slippery Slope
The Grim Grotto
The Penultimate Peril
The End
Related works
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The Beatrice Letters
Horseradish: Bitter Truths You Can't Avoid
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Video game
The Tragic Treasury
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All the
Wrong Questions
Who Could That Be at This Hour?
When Did You See Her Last?
Shouldn't You Be in School?
Why Is This Night Different From All Other Nights?
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The Latke Who Couldn't Stop Screaming
The Lump of Coal
The Composer Is Dead
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Brett Helquist
Seth
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