text:
LaVar Ball
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LaVar Ball
Position:
Tight end
Personal information
Date of birth:
(1968-10-23) October 23, 1968 (age 48)
Place of birth:
Los Angeles, California
Height:
6 ft 6 in (1.98 m)
Weight:
320 lb (145 kg)
Career information
High school:
Canoga Park (CA)
College:
Long Beach City College
Undrafted:
1994
Career history
New York Jets (1994-1995)*
London Monarchs (WLAF) (1995)
Carolina Panthers (1995)*
* Offseason and/or practice squad member only
LaVar Ball (born October 23, 1968) is an American businessman and media personality, who attracted widespread public and media attention in 2017 after making a series of incredible claims concerning the careers of himself and his sons.[1][2][3][4] He is the father of basketball players Lonzo of the Los Angeles Lakers, UCLA freshman LiAngelo, and Chino Hills High School basketball player LaMelo. A former basketball and American football player, LaVar is the founder and CEO of the sports apparel company Big Baller Brand.[5]
Ball played basketball and American football while at Canoga Park High School. He then played basketball at the collegiate level for West Los Angeles College, Washington State and Cal State Los Angeles. He continued to play American football at Long Beach City College for one season. He later had a short professional career with the London Monarchs of the World League of American Football, and as a practice squad member of the New York Jets and Carolina Panthers in 1995.
Following a series of bold statements in the spring of 2017, Ball consistently began making national sports headlines for his statements. His early remarks included saying that his son Lonzo is better than Stephen Curry and claiming that he himself could defeat Michael Jordan one-on-one. He was subject to both praise and criticism as he continued making similar comments, some of which involved his company, Big Baller Brand. Ball has made several appearances on national TV and has routinely drawn attention from major sports media outlets like ESPN and Fox Sports.
Contents
[hide]
1 Early life and college basketball career
1.1 College statistics
2 Football career
3 In the media
3.1 Rise to prominence
3.2 Increasing coverage
3.3 Controversy continues to soar
3.4 More media attention
3.4.1 Appearance on The Herd with Colin Cowherd
3.5 Summer AAU mayhem
3.5.1 Female referee firestorm
3.6 Shoe dispute and continued relevance
3.6.1 Reality television
4 Personal life
5 References
Early life and college basketball career
Ball was a multi-sport athlete at Canoga Park High School (pictured).
Ball was born on October 23, 1968, and was brought up in South Los Angeles, California.[6][7] He has four brothers, named LaFrance, LaValle, LaRenzo, and LaShon.[7] LaVar attended Canoga Park High School in Canoga Park, Los Angeles, where he was a prominent quarterback on the football team and played basketball as a forward.[8][9] In one season, Ball grabbed a total of 316 rebounds to break the school record.[9] He stood 6 ft 4 in (1.93 m) and weighed 225 lbs (102 kg) by college.[8] Aside from sports, Ball majored in criminal justice at college and had hopes of being a U.S. Marshall.[10]
Ball first began playing college basketball at West Los Angeles College in the low-tier Western State Conference despite having little experience at the prep level. In the season opener in 1986, he recorded 33 points and 18 rebounds against Porterville College.[9] Ball then transferred to NCAA Division I side Washington State and became a starting forward.[11] In 36 games for the Cougars, however; he averaged only 2.2 points, 2.3 rebounds, and 1.0 assists per game.[12] After one season, Ball transferred again to Cal State Los Angeles, which competed in the NCAA Division II, playing alongside three of his four brothers.[13] After his college basketball career had ended, he continued to play American football at Long Beach City College for one season.
College statistics
College
Year
GP
FG
3P
FT%
RPG
APG
SPG
BPG
PPG
Washington State 1986–87 26 .404 .000 .450 2.3 1.0 0.4 0.1 2.2
Football career
The football stadium of Long Beach City College, where Ball played as a tight end for one year.
Following college, Ball was invited to a football tryout and eventually made a return to the sport.[1] After finishing his college basketball career, he would play a single year of college football at Long Beach City College as a tight end.[14] On May 1, 1994, Ball signed with the New York Jets of the National Football League (NFL) as a defensive end. He returned to the Jets on March 7, 1995 as a tight end and was immediately loaned to the London Monarchs of the World League of American Football (WLAF) the same year.[15] In the 1995 season for the Monarchs, Ball recorded 28 yards in kick returns.[16] During his NFL career, he was also a part of the practice squads of both the Jets and Carolina Panthers, remaining with the latter team until late November 1995, albeit with no yards played due to injury.[17][18] After Ball rose to fame in 2017, his former Monarchs teammate Kenny McEntyre said that he was "garbage."[14]
In the media
Rise to prominence
In July 2015, LaVar made national headlines when Gary Parrish of CBSSports.com wrote a feature story about the Ball family.[19] In a March 2016 interview with MaxPreps, he first began displaying his confident personality to the public. When asked who Lonzo plays like, he described his son as "Magic (Johnson) with a jumper."[7] The family continued rising in popularity after SLAM magazine featured them in an article in August.[1] LaVar single-handedly drew attention from sports media across the country on November 26, 2016 in a mid-game TV interview with ESPN while UCLA was facing Portland. He said that he guaranteed that UCLA, spearheaded by Lonzo, would win the NCAA championship at the end of the season.[20] On December 14, LaVar predicted that all three of his sons would be one-and-done prospects for the NBA draft.[21] SLAM wrote another article about the family during Christmas, exploring their daily lives.[22] The magazine also published a video titled "Christmas Day With The Ball Brothers" that would receive over 5.5 million views on YouTube.[23]
Increasing coverage
On January 26, 2017, in an interview with TMZ Sports, Ball said, "My boys want to be the best players ever. People don't want to think that far in front. I've told them this since Day 1, since they've been babies, somebody's got to be better than (Michael) Jordan?" He also remarked, "When (Lonzo) gets to the pros, the game is even faster and that's when he’s at his best."[24] Ball's comments appeared on several networks, including Bleacher Report and NBC Sports.[25][24]
"I'm gonna tell you right now, (Lonzo)'s better than Steph Curry to me. Put Steph Curry on UCLA's team right now and put my boy on Golden State and watch what happens. I'll double down on it again. Like I said, if I don't know what my boy is about, I'm not going to make that statement. Steph's going to have problems trying to guard my boy. Play one on one!"
—Ball compares Lonzo to Stephen Curry in February 2017[26]
In early March 2017, he remarked that his eldest son Lonzo was a better player than Stephen Curry.[26] Later in the month, he asserted that Lonzo was also better than LeBron James and Russell Westbrook.[27] LaVar additionally said that he believed his three sons would be worth $1 billion for a shoe deal.[28] On March 14, despite having averaged only 2.2 points per game at Washington State, he said, "Back in my heyday, I would kill Michael Jordan one-on-one."[29][30] Charles Barkley responded to the claims and challenged Ball to play one-on-one.[31] Ball's claim eventually triggered an response on August 1 from Jordan himself, who said, "I don't think he could beat me if I was one-legged."[32] Ball then said that he would beat Jordan one-on-one with his arm tied behind his back.[33]
As Ball rose in popularity, he also became a target of criticism. On February 15, 2017, the news blog The Big Lead encouraged LaVar to "shut his mouth" and let his sons play.[34] In March 2017, USA Today labeled his comments as an "endless string of interviews full of cocky claims and premature promises, coupled with insults."[35] Steve Kerr praised LaVar for gaining publicity but questioned his effect on his sons.[36] On Twitter, many users mocked Ball's perceivably exaggerated claims by using the hashtag #LaVarBallSays and making their own such statements.[4]
Controversy continues to soar
As Ball continued to make headlines in the spring of 2017, he became surrounded with more controversy. Forbes labeled him "one of the most polarizing figures in sports today."[37] On April 6, 2017, two weeks after Lonzo and UCLA fell to Kentucky in the 2017 NCAA Division I Tournament, Ball said, "Realistically you can't win no championship with three white guys because the foot speed is too slow."[38] He was presumably referring to his son's teammates Bryce Alford, T. J. Leaf, and Thomas Welsh.[39] Among Ball's critics for making the remark was actor Michael Rapaport who recorded a profanity-laced rant on LaVar.[40] Later, Ball praised Lonzo's UCLA teammates and instead laid the blame on his son. The team's head coach Steve Alford refused to comment on the situation.[41]
Bryce Alford
T. J. Leaf
Thomas Welsh
Ball drew fierce criticism for blaming the three white players above for UCLA's NCAA Tournament loss against Kentucky.
On April 20, George Raveling, the global basketball sports marketing director of Nike, called Ball "the worst thing to happen to basketball in the last hundred years."[42][43] In response, Ball claimed that his company Big Baller Brand would eventually compete with Nike. He also remarked in a social media video, "I know I'm on the right step, 'cause if nothing like this happened in 100 years?' Guess what—we in a new lane, baby!"[43] In the following week, Nike, Under Armour, and Adidas declined to sign an endorsement deal with Lonzo, according to LaVar.[44][45] Stephon Marbury, who owns the Starbury shoe line, praised Ball for wanting to "own his brand."[46]
On May 4, 2017, Big Baller Brand announced its first shoes, the ZO2, which had a retail price of $495 and would be shipped later as late as November 24.[47][48] Shaquille O'Neal criticized Ball for overpricing the shoes, while Dick Vitale took aim at the price by citing Lonzo's performance against Kentucky at the NCAA Tournament.[49][50] On Twitter, many NFL players like Golden Tate were critical of the shoe price, while Arian Foster and others showed their support.[49] Ball answered by posting on Twitter, "If you can't afford the ZO2'S, you're NOT a BIG BALLER!"[49] The Washington Post wrote that LaVar's decision was both shameless and smart.[49]
More media attention
LaVar also began making several appearances on national television at around this time. On March 23, he appeared on the ESPN show First Take, where he argued with Stephen A. Smith about his bold claims from previous weeks.[51] He returned to the show on March 27 with Lonzo.[52] Ball and his sons starred in a satirical video released by ESPN on April 14, in which rapper Lil Dicky acted as LaVar's fourth son, LiDicky Ball.[53] On May 5, LaVar was interviewed on the ESPN show The Dan Le Batard Show with Stugotz about the price of the ZO2 shoes.[54] Ramona Shelburne wrote a feature story on May 15 called "Speak It Into Being," centered around LaVar's rise to fame, in ESPN The Magazine.[55]
Weeks before the 2017 NBA draft, LaVar revealed that Lonzo would only work out for the Los Angeles Lakers.[56] At the draft, in which Lonzo was picked by the Lakers, he was interviewed minutes after the selection.[57] He said, "From the words of Zeus, Jesus, everybody says he's going to be a Laker. They told me before they told y'all."[58] Ball also predicted that his son would lead the team to the playoffs as a rookie.[57] A few days after the draft, on June 27, LaVar, with Lonzo and LaMelo, made an appearance at the Staples Center for WWE Monday Night Raw. LaVar removed his shirt, challenged The Miz, who kicked one of many Big Baller Brand mannequins inside the wrestling ring, and ran around the ring.[59] On July 4, Joel Embiid said "Man, f--k LaVar Ball" in an Instagram Live post.[60] On July 8, Embiid was assessed a $10,000 fine by the NBA for "using inappropriate language on social media."[61] LaVar responded back by stating that Embiid's vocabulary was "limited", that he "likely won't be playing by the time his son plays against the 76ers", and that he's "always plagued with injuries".[62]
Appearance on The Herd with Colin Cowherd
"I asked him a question. That is my job as a reporter. And he came back at me in a very dismissive and inappropriate way. So, I had two choices: I could either sit back and take it … Or I could stand up for myself and talk to him. Still, with complete respect. And for the record, I've actually supported him being such a strong voice for his son, and we talk more about his son than anyone else because of what he's done for him."
—Kristine Leahy comments on her confrontation with Ball[63]
On May 17, 2017, Ball appeared on The Herd with Colin Cowherd, a show on Fox Sports, and had a heated confrontation with reporter Kristine Leahy.[64] He never faced in Leahy's direction for the whole interview, trying to only talk to Colin Cowherd on the other side.[65] Ball argued with Leahy about if Big Baller Brand should market to both men and women.[64] When she asked Ball how many ZO2 shoes he had already sold, he said, "Stay in your lane."[66] Ball also remarked, "She scares me. I don't look over there because I'm scared of her. I'm thinking assault right now. Leave me alone."[65] He called Leahy a "hater" of Big Baller Brand.[66]
Later that day on The Herd, Leahy issued a response about her argument with Ball, saying, "So he was upset at me for what I said there, and that’s completely fine. But you can't come at me and disrespect me and not look me in the eye and threaten me. That's just not OK."[63] Ball, however, denied threatening her.[63] In the days after the appearance, Leahy claimed that she was getting death threats.[67] Following the incident, Big Baller Brand began selling women's clothing on its website. It also started selling T-shirts that read "Stay In Yo Lane."[68] The magazine Complex called Ball's choice to sell the potentially controversial shirts "his most classless move yet."[69]
Summer AAU mayhem
On July 22, 2017, while coaching his AAU team, the Big Ballers, at the Double Pump Best of Summer Tournament in Anaheim, California, Ball received a technical foul for arguing a foul call and swearing at a referee.[70] Although his team was leading by 9 points at the time, he chose to forfeit the game and had his players leave the court.[70][71] After leaving he said, "It's not about the referee. I'm not gonna have my guys playing hard, and they're cheating. I don't play that shit."[70] On July 26, Ball's AAU team met SC Supreme at the Cashman Center in Las Vegas. The game featured a matchup between the Big Ballers' LaMelo Ball and top high school prospect Zion Williamson.[72] The crowd of about 3,500 quickly filled the stadium and left 1,500 people outside the building. Although several NBA players were in attendance, LeBron James decided to turn back due to the excessively large crowd.[72][73] The New York Post credited LaVar for drawing such a large audience to the game.[74]
Female referee firestorm
"Don't try to step in the lane. She needs to stay in her lane because she ain't ready for this. [Ref] the little kids first and then come up. Because she ain't did enough. She ain't got enough on her résumé, I could tell."
—Ball comments on female referee that was removed by Adidas[75]
On the morning of July 28, as Ball continued to coach his AAU team in Las Vegas vs. highly-rated prospect Immanuel Quickley and Team BBC, a female referee gave him a technical foul.[76][75] After receiving the foul, he threatened to forfeit the game.[77] Ball reportedly pointed at the referee and demanded that she be replaced. Adidas, who ran the event, decided to bring in a new, male referee when the game resumed.[75][78] Later on, Ball was called for a second technical foul, and after he refused to be ejected, the referees decided to end the game.[77] In a post-game interview, he commented on the referee, "She's a woman who's trying to act—I get that she's trying to break into the referee thing. But just giving techs and calling fouls, that's no way to do it. I know what she trying to say: 'I gave LaVar, I gave him a tech, I'm strong.' That ain't got nothing to do with it. Just call the game."[79] He also said that "she's not in shape."[79]
Days after the incident, the officiating group for the event, Court Club Elite, cut ties with Adidas.[80] In a statement, they said, "Adidas and their leadership acted in a manner that does not parallel our views on integrity or professionalism, and neither should be compromised as they were in this situation."[80] Adidas issued an apology, saying that removing the referee was "the wrong decision."[78] In the fallout of the game, several media outlets and newspapers criticized Ball's actions. ESPN college basketball analyst Jay Bilas wrote an article in which he labeled Ball a "misogynistic buffoon unworthy of my time."[81] Kirk Herbstreit showed his support for Bilas's comments regarding Ball.[82] A sports column in the Chicago Tribune called him a "media-made Frankenstein unworthy of obsessive coverage."[83]
Shoe dispute and continued relevance
On September 1, 2017, Big Baller Brand announced a signature shoe for LaMelo Ball, the Melo Ball 1 (MB1), on its website for pre-order for $395.[84] The announcement stirred controversy about whether the shoes would break NCAA rules and possibly make LaMelo ineligible to play at UCLA.[84][85] NCAA spokesperson Emily James said, "Generally speaking, a college athlete or prospect paid for use of their athletics reputation or ability risks their future eligibility in that sport. This includes profiting from the sale of items bearing the young person's name. NCAA rules, however, do allow prospects to promote commercial products prior to enrollment, provided it is not for pay."[84] LaVar responded to the questions raised, commenting, "We'll worry about it when we get there. Who cares? If he can't play, then he can't play. It doesn't mean he'll stop working out and getting better."[84] Ball, in an interview session with reporters in Chino, California, asserted that the NCAA would not stop the shoe from being released.[86]
Reality television
In early July 2017, Deadline.com reported that Facebook would be releasing a reality television show featuring the Ball family. It would be a part of a larger project for the social media website to enter the video business.[87] After several weeks, it was announced that the show, called Ball in the Family, would exclusively air on Facebook on August 31, with the following episodes airing every Sunday, starting on September 10.[88][89] It was produced by Bunim/Murray Productions, which also helped create the reality TV series Keeping Up with the Kardashians on E! and Real World on MTV.[90]
Personal life
Ball's sons have attended Chino Hills High School in Chino Hills, California (pictured).
Ball met his wife, Tina, at Cal State Los Angeles, and they have three sons, Lonzo, LiAngelo, and LaMelo.[91] Lonzo is currently a point guard for the Los Angeles Lakers, while LiAngelo is a shooting guard/small forward for the UCLA Bruins men's basketball team, and LaMelo is a junior point guard at Chino Hills High School.
After his youngest son LaMelo reached four years of age, Ball began training all of his sons to play basketball.[7] They were taught many skills by their father and later played for his Amateur Athletic Union (AAU) team, Big Ballers VXT.[13] For a relatively short period of time in their childhoods, LaVar also had them play flag football, with Lonzo playing quarterback and his other sons catching passes.[7] Following an illustrious career at Chino Hills High School in Chino Hills, California, Lonzo became a star at UCLA. LaVar's younger sons play at the same high school and are both committed to UCLA.[92]
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^ Jump up to: a b Bonesteel, Matt (August 3, 2017). "LeBron James saw the crowd at a LaVar Ball AAU game in Vegas and was like, ‘Nah’". The Washington Post. Retrieved July 27, 2017.
Jump up ^ Medcalf, Myron (July 27, 2017). "AAU game featuring LaMelo Ball, Zion Williamson goes on despite large crowd". ESPN. Retrieved August 3, 2017.
Jump up ^ Schnitzer, Kyle (July 27, 2017). "LaVar Ball turned Vegas AAU game into insane spectacle". New York Post. Retrieved August 3, 2017.
^ Jump up to: a b c Borzello, Jeff (July 28, 2017). "Female referee removed after LaVar Ball threatens to pull team off court". ESPN. Retrieved August 4, 2017.
Jump up ^ Hernandez, Hailey (July 28, 2017). "LaVar Ball demands replacement of female referee after technical foul". Sporting News. Retrieved August 4, 2017.
^ Jump up to: a b Winfield, Kristian (July 28, 2017). "LaVar Ball has referee replaced mid-game by Adidas after she gives him a technical foul". SB Nation. Retrieved August 4, 2017.
^ Jump up to: a b Boren, Cindy (July 31, 2017). "Early Lead ‘It was the wrong decision’: Adidas apologizes for removing female referee after LaVar Ball incident". The Washington Post. Retrieved August 4, 2017.
^ Jump up to: a b Gleeson, Scott (July 28, 2017). "LaVar Ball goes on sexist rant about female referee after ejection from AAU game". USA Today. Retrieved August 4, 2017.
^ Jump up to: a b Medcalf, Myron (July 31, 2017). "Officiating group cutting ties with Adidas after replacement of female referee". ESPN. Retrieved August 4, 2017.
Jump up ^ Bilas, Jay (July 31, 2017). "LaVar Ball crossed the line and isn't worthy of our attention". ESPN. Retrieved August 4, 2017.
Jump up ^ Traina, Jimmy (July 31, 2017). "Traina Thoughts: Jay Bilas And Kirk Herbstreit Have Had Enough Of LaVar Ball". Sports Illustrated. Retrieved August 4, 2017.
Jump up ^ Ryan, Shannon (August 1, 2017). "LaVar Ball is a media-made Frankenstein unworthy of obsessive coverage". Chicago Tribune. Retrieved August 4, 2017.
^ Jump up to: a b c d Goodman, Jeff (September 1, 2017). "LaVar Ball on son's NCAA eligibility: 'If he can't play, then he can't play'". ESPN. Retrieved September 4, 2017.
Jump up ^ "Big Baller Brand Drops Shoe For LaMelo Ball, Raising Questions About Future NCAA Eligibility". Sports Business Daily. September 1, 2017. Retrieved September 4, 2017.
Jump up ^ Nathan, Alec (September 3, 2017). "LaVar Ball: 'NCAA Ain't Going to Tell Me S--t' About LaMelo's Signature Shoe". Bleacher Report. Retrieved September 4, 2017.
Jump up ^ Medcalf, Myron (July 5, 2017). "LaVar Ball and family to star in reality TV series on Facebook". ESPN. Retrieved September 4, 2017.
Jump up ^ Joseph, Andrew (August 30, 2017). "LaVar Ball predictably dominates new trailer for the Ball family's reality show". For The Win. Retrieved September 4, 2017.
Jump up ^ "The Ball family's new reality show to air Aug. 31". ESPN. August 30, 2017. Retrieved September 4, 2017.
Jump up ^ "LaVar Ball, family to star in reality show on Facebook". NBA. August 30, 2017. Retrieved September 4, 2017.
Jump up ^ Goldstein, Patrick (May 13, 2016). "How This Family of Prodigies Turned a Public School Into a Basketball Powerhouse". Los Angeles magazine.
Jump up ^ Schilken, Chuck (March 14, 2017). "LaVar Ball, father of UCLA star Lonzo Ball, says he could have beaten Michael Jordan one-on-one". Chicago Tribune. Retrieved March 16, 2017.
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A Nightmare on Elm Street (2010 film)
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A Nightmare on Elm Street
Theatrical release poster
Directed by
Samuel Bayer
Produced by
Michael Bay
Andrew Form
Brad Fuller
Screenplay by
Wesley Strick
Eric Heisserer
Story by
Wesley Strick
Based on
Characters
by Wes Craven
Starring
Jackie Earle Haley
Kyle Gallner
Rooney Mara
Katie Cassidy
Thomas Dekker
Kellan Lutz
Music by
Steve Jablonsky
Cinematography
Jeff Cutter
Edited by
Glen Scantlebury
Production
company
New Line Cinema
Platinum Dunes
Distributed by
Warner Bros. Pictures
Release date
April 27, 2010 (2010-04-27) (Hollywood)[1]
April 30, 2010 (2010-04-30) (United States)
Running time
95 minutes
Country
United States
Language
English
Budget
$35 million
Box office
$115.6 million[2]
A Nightmare on Elm Street is a 2010 American slasher film directed by Samuel Bayer, and written by Wesley Strick and Eric Heisserer. The film stars Jackie Earle Haley, Kyle Gallner, Rooney Mara, Katie Cassidy, Thomas Dekker, and Kellan Lutz. It is a remake of Wes Craven's 1984 film of the same name; produced by Michael Bay and Platinum Dunes, it is designed to reboot the Nightmare on Elm Street franchise. The film centers around a group of teenagers being stalked and murdered in their dreams by a man named Freddy Krueger, ultimately discovering they all share a common link from their childhood that is making them targets for Freddy.
A Nightmare on Elm Street was originally going to follow the same design as Platinum Dunes' other remake, Friday the 13th, with the writers taking the best elements from each of the films in the original series and creating a single storyline with them. Eventually, they decided to use Craven's original storyline, and try to create a scarier film. That being, they decided to remove the one-line quipping Freddy, who had become less scary and more comical over the years, and bring him back to a darker nature; this included developing the character as a true child molester, something that Craven wanted to do originally in 1984 but changed to a simple child killer. The decision was also made to bring Freddy's physical appearance closer to that of an actual burn victim, and the use of computer-generated imagery was used in certain sections of Haley's face to further assist in that vision. A Nightmare on Elm Street was primarily filmed in Illinois because of the positive experience the producers of Platinum Dunes had when filming other films in the same area.
Craven has expressed his displeasure with the remaking of his film, primarily because he was not consulted on the project as has been done on previous films of his that have been remade. Robert Englund, who portrayed Freddy in the previous eight films, voiced his support of the remake and the casting of Haley in the role of Freddy. A Nightmare on Elm Street was officially released in North America on April 30, 2010, and later released in foreign markets on May 8, 2010. The film was met with primarily negative reviews from film critics, as well as audience members who scored the film a "C+" according to CinemaScore polls. Regardless, A Nightmare on Elm Street broke the record for midnight openings for a horror film, and was able to gross more in its opening weekend than the entire theatrical gross for four other Nightmare on Elm Street films. The film has brought in over $63 million at the domestic box office, and over $115 million worldwide.
Contents
1 Plot
2 Production
2.1 Development
2.2 Writing
2.3 Casting
2.4 Krueger's design
2.5 Filming
2.6 Music
3 Release
3.1 Box office
3.2 Critical response
3.3 Marketing
4 References
5 External links
Plot[edit]
Kris Fowles (Katie Cassidy) goes to the Springwood Diner to meet with her boyfriend, Dean Russell (Kellan Lutz), who falls asleep at the table and meets a man covered in burn scars, wearing a clawed glove on his hand. The burned man cuts Dean's throat in the dream, but in reality it appears that Dean is cutting his own throat as his friend, waitress Nancy Holbrook (Rooney Mara), looks on with Kris. At Dean's funeral, Kris sees a photograph of her and Dean as children, but cannot recall ever knowing Dean before high school. Kris begins to dream about the burned man herself and refuses to go to sleep for fear that she will die in her dreams. Jesse Braun (Thomas Dekker), Kris's ex-boyfriend, shows up to keep her company while she sleeps, but Kris meets the burned man in her dreams and is murdered. Covered in her blood, Jesse runs to Nancy's house and learns that Nancy has been having dreams about the same man: Freddy Krueger (Jackie Earle Haley).
Jesse is apprehended by the police under suspicion of murdering Kris, and is killed by Krueger when he falls asleep in his jail cell. With her friends dying, Nancy begins to question what everyone's connection is to each other, given that none of them can remember each other before their teenage years. Nancy and her friend Quentin Smith (Kyle Gallner) discover that all of them attended Badham Preschool. Nancy's mother, Gwen (Connie Britton), reluctantly tells Nancy and Quentin that there was a gardener at the preschool, Fred Krueger, who was accused of abusing Nancy and the rest of the kids. Gwen explains that Nancy was his favorite, and that she came home one day telling her mother about a hidden space in Krueger's room and the things he did to her there. Gwen claims Krueger skipped town before he was arrested. Nancy does not believe her and attempts to track down the remaining kids from the school. She discovers that all of the other kids have been killed, most of them in their sleep.
Quentin tries to accept that his nightmares are nothing more than repressed memories, but he falls asleep during swim practice and witnesses what really happened to Krueger: Everyone's parents hunted down Krueger and burned him alive. Quentin and Nancy believe that Krueger wants revenge on them for lying as children. As a result of their insomnia, they begin sporadically dreaming while they are still awake. To try to stop Krueger, they decide to go to the preschool and learn what they can. On the way, Nancy falls asleep and is attacked by Krueger, but when Quentin wakes her up, they discover she has pulled a piece of Krueger's sweater out of the dreamworld and into reality. Quentin takes Nancy to the hospital; there, he steals some adrenaline to help them stay awake. At the preschool, Quentin uncovers Krueger's hidden room and evidence that proves Krueger was in fact abusing all of the children; Krueger actually wants revenge on them for telling the truth.
Nancy decides the only way to end this is to pull Krueger out of their dreams and kill him in reality. Quentin tries to stay awake long enough to pull Nancy out of her dream when she has Krueger, but he falls asleep and is attacked. Krueger goes after Nancy, and explains that he intentionally left her for last so she would stay awake long enough that, when she finally fell asleep, she would no longer be able to wake up. Quentin uses the adrenaline to wake up Nancy, who pulls Krueger into reality. She uses a broken blade to cut Krueger's gloved hand off, and then slice his throat. She then torches the secret room, with Krueger's body inside, and she and Quentin leave. Nancy and her mother return home from the hospital; Krueger suddenly appears and kills Nancy's mother before pulling her body through a mirror while Nancy screams.
Production[edit]
A Nightmare on Elm Street was originally going to follow the same design as Platinum Dunes' other remake, Friday the 13th, with the writers taking what they thought were the best elements from each of the films and creating a single storyline with them. Eventually, they decided to use Craven's original storyline, and try to create a scarier film. That being, they decided to remove the one-line quipping Freddy, who had become less scary and more comical over the years, and bring him back to a darker nature; this included developing the character as a true child molester, something that Craven wanted to do originally in 1984 but changed to a child killer instead.
The decision was also made to bring Freddy's physical appearance closer to that of an actual burn victim, and the use of computer-generated imagery was used in certain sections of Haley's face to further assist in that vision. A Nightmare on Elm Street was primarily filmed in Illinois because of the positive experience the producers of Platinum Dunes had when filming other films in the same area.
Robert Englund, who portrayed Krueger in the previous eight films, voiced his support of the remake and the casting of Haley in the role. A Nightmare on Elm Street was officially released in North America on April 30, 2010, and later released in foreign markets on May 8, 2010. The film was met with primarily negative reviews from film critics, as well as audience members who scored the film a C+. Regardless, A Nightmare on Elm Street broke the record for midnight openings for a horror film. The film has brought in over $63 million at the domestic box office, and over $115 million worldwide.
Development[edit]
On January 29, 2008, Variety reported that Michael Bay and his Platinum Dunes production company would be rebooting the Nightmare on Elm Street franchise with a remake of the original 1984 film.[3] In an interview, producer Brad Fuller initially explained that they were following the same line they did with their Friday the 13th remake, by abandoning the things that made the character less scary—the film's antagonist, Freddy Krueger, would not be "cracking jokes" as had become a staple of his character in later films—and focusing more on trying to craft a "horrifying movie". Fuller expressed how everyone at the studio loved the concept of being killed if you fell asleep. The producer stated that the film would be a remake of the 1984 film, but clarified that they would be borrowing certain character deaths and dream sequences from the entire Nightmare series.[4]
In February 2009, The Hollywood Reporter announced that Samuel Bayer was hired to direct the film.[5] According to New Line production chief Toby Emmerich, Michael Bay advocated heavily for Bayer's hiring, as Bay, Bayer, and director David Fincher came up as commercial directors together. It is Bay's opinion that Bayer had "the ability to capture the kind of seductive and unsettling imagery that would make Nightmare feel like a fresh, visually arresting moviegoing experience".[6] Bayer declined Platinum Dunes' offer; twice. It was not until Bay sent the director an email "talking about the business", and explaining what kind of opportunity it would be for Bayer that he finally agreed.[7]
"It's definitely not a standard slasher film. This is a movie that you can mention to people and their jaws drop […] because of that franchise, that character, had a profound effect on their childhood. […] I hear things like, 'Freddy scared the hell out of me.' […] What everyone involved wants to do is re-invent the character for a new generation."
— Samuel Bayer on remaking A Nightmare on Elm Street.[7]
In a June 9, 2009 interview, Craven expressed his displeasure in the remaking of his 1984 film, primarily because the filmmakers chose not to have him as a consultant to the film, unlike with the 2009 remake The Last House on the Left where he "shepherd[ed] it towards production".[8] In contrast, Robert Englund, who portrayed Freddy throughout the film series, felt it was time for A Nightmare on Elm Street to be remade. Englund liked the idea of being able to "exploit the dreamscape" with CGI and other technologies that did not exist when Craven was making the original A Nightmare on Elm Street in 1984.[9] Subsequently, Bayer believed that the film is designed to pay homage to what Craven did in 1984, but not replicate it entirely. Bayer recognized that Craven attempted to put more meaning into his films, and that the character of Freddy Krueger was one that affected the lives of a certain generation of people. For Bayer, remaking A Nightmare on Elm Street was about bringing that feeling to a new generation, with a new spin on the character and story.[7]
Fuller and Form likened the new Nightmare film to their 2003 remake of The Texas Chain Saw Massacre, and retracted an earlier statement when they said they did not plan to "cherry pick" the best elements of the franchise, like they did with the reboot of the Friday the 13th franchise they released in 2009. Instead, the 2010 film is more of a reimagining.[10] The pair also explained that A Nightmare on Elm Street would have a different tone than the Friday the 13th remake. Form states, "I think a Friday the 13th movie like we made was really fun. You know, sex, drugs and rock and roll, and I think a Nightmare movie is not that."[11]
When asked why New Line was rebooting the Nightmare on Elm Street film series, Emmerich explained, "The Nightmare films are profoundly disturbing on a deep, human level because they're about our dreams. It's why we thought that we could reach an especially broad audience with a new film, since the feeling of having your dreams being invaded was something that would translate to any country and any culture."[6] Overall, Bayer wanted to create a darker Nightmare on Elm Street, one he felt would fit into what he describes as "a darker world". Bayer said there is subtext within the film, which is designed to get the audience to ask, "What makes a monster?" Bayer wants the audience to think about whether a monster is something that exists purely from a physical appearance—someone with a scarred face and a clawed glove on their hand—or can a monster be something that is deeper, and within the man himself without a scarred face and bladed glove?[12]
Writing[edit]
Wesley Strick was initially hired to pen a script for a new A Nightmare on Elm Street, after he impressed Emmerich with a prequel script he wrote for the 1995 film Seven; the film was never produced. Eric Heisserer was subsequently hired to provide a rewrite of Strick's script before the film moved into production.[6] When Bayer came on board he received a script that reflected the combined efforts of Strick and Heisserer, and which still "needed to be tinkered with". Bayer explained that the script goes deeper into "[Freddy] as a person [and] how he became the thing he was". Bayer expressed that, unlike the Friday the 13th remake that picked the best parts from the first four films, the Nightmare remake is coming straight from the first film.[7] At one point there was a scene in an early draft of the script where some characters were playing Guitar Hero. Fuller explained that the scene was removed to keep the film from feeling dated. To him, if someone watched the film five years later, and Guitar Hero was not as popular as it once was, it would automatically make the film feel more dated upon viewing. At the same time, they wanted the film to feel relevant, and including things like the Internet, mobile phones, and text messaging would give the film a more timeless feel.[13]
For the remake, Freddy was brought back to his darker roots and away from the comical character he had become in later Nightmare on Elm Street sequels. Fuller pointed out that this Freddy does have one-liners, but his comments come from a darker sense of humor and not intended to be as campy as previously seen. In addition, it was decided to follow Craven's original characterization of Freddy as a child molester. The decision to apply that characteristic was based in part on the idea that there would not be much of a story to tell if he simply killed children for no apparent reason. It would be easy for the teenage characters to figure out, whereas it is easier to hide the idea of children being molested and force the teen characters to seek out the truth of what happened.[13] In an effort to keep the story fresh, Heisserer developed the concept of micro-naps. In the story, as the characters prolong their time without sleeping they begin to experience micro-naps, which is where a character will unknowingly start dreaming while they are still awake. The micro-naps allowed the filmmakers the chance to blur the lines between reality and the dreamworld by offering an explanation for how the characters could slip so easily into a dream.[14]
Casting[edit]
The cast at WonderCon 2010. From left to right: Dekker, Cassidy, Mara, Gallner, and Haley.
In February 2009, The Hollywood Reporter revealed Robert Englund would not reprise the role of Freddy Krueger for the remake; Englund had performed the role for the eight previous films.[5] On April 3, 2009 Entertainment Weekly reported that Jackie Earle Haley was cast to take over Englund's most well-known role.[15] Initially, the studio wanted to cast an unknown for the role of Freddy Krueger, but it was Haley's performance in Little Children that impressed Emmerich enough to cast the actor against the original intentions. Emmerich explained, "Freddy is this incredible stew of malevolence and anger, but he also has a hint of vulnerability, and Jackie really has all of that and more. He just seemed completely right for the part."[6] Bayer stated that he and producers Form and Fuller managed to acquire the screen test Haley gave as Rorschach for Watchmen; after viewing it, Bayer said it "blew [his] mind", and that he knew Haley would be able to go deep and create a believable character who was a "[psychopath] with a burned face and a claw".[7]
Haley said the first time he heard his name mentioned in conjunction with the character was from people suggesting his casting on the internet, which he appreciated, and then later learned that his agents were already in talks with Brad Fuller.[16] Haley stated that he was apprehensive about taking on the role of a character with such a dark past—that of a child murderer—for about a "minute and a half". Knowing the Freddy Krueger in the remake would be even darker, Haley came to the realization quickly that at the end of the day he is doing a horror film, and this is just a fictional character. Haley said that once he embraced the idea of Freddy just being a "mythical boogeyman", it became "very freeing" for him as an actor.[12]
"Jackie is not big, and I think that Jackie's size is gonna really work […] One of the metaphors […] I've used for Freddy is a little rabid dog that just bites your ankle and holds on. […] And I think Jackie brings that, with his own physicality, to the role, without ever having to work it a little bit."
— Robert Englund on Jackie Earle Haley as Freddy Krueger.[9]
Haley is contracted for three films, which includes the remake and two sequels.[17] Englund stated he agreed with the casting of Haley, noting that he feels Haley's physical size works for him in this role.[9] Explaining why they chose to take away the comical aspect of Freddy's personality, Form and Fuller stated, "We've never been attracted to a jokey antagonist because it feels less scary and less real".[11] Even though the character is closer to how he was portrayed in the original film, Haley has stated that he does not intend to have Englund's performances influence his own. Haley stated that he used the frustration of having to sit in the make-up chair for three-and-a-half hours as his motivation to get into character.[10]
Rooney Mara plays the role of Nancy Holbrook;[18] Mara is also contracted for a sequel.[19] Bayer describes Nancy as "the loneliest girl in the world".[20] Mara stated that her Nancy is different than the role of Nancy Thompson, performed by Heather Langenkamp, and described her character as "socially awkward and timid and really doesn't know how to connect with people".[20] Kyle Gallner was cast as Quentin, who forms a connection with Nancy. Gallner described his character as "a mess, more jittery and more 'out there' than Nancy is".[20] Gallner pointed out that his character is like this because of the amount of pharmaceuticals he ingests to stay awake. Producer Brad Fuller commented that Gallner brought a sense of "humanity and relatability" to the role with his compassion and intellect.[20] Other cast members include Katie Cassidy, Thomas Dekker, and Kellan Lutz. Cassidy performed the role of Kris. According to Cassidy, Kris becomes an emotional wreck throughout the film. Cassidy described her character's ordeal: "She is literally dragged through hell, having to crawl through dark, claustrophobic tunnels. She's always crying and freaking out as her nightmares of Freddy bleed into her everyday life. Kris suspects there's something that connects her with the others; she even confronts her mother about it, but no one's talking."[20]
Dekker portrays Jesse, Kris's ex-boyfriend. According to Dekker, "Jesse kind of knows what's going on but refuses to believe it."[20] Dekker explained that Jesse spends so much time trying to convince himself that Freddy is not real, that by the time he does meet Freddy face-to-face, "he's just a mess.. […] There's no bravado about it. His terror is very real."[20] Lutz plays Dean, Kris's current boyfriend and "a well-liked, well-off high school jock".[21] Connie Britton, Clancy Brown and Elvis Jasso Marín also star.[22] Gallner and Mara explained that the teenagers in the remake are "a little more aware" of Freddy and their situation, whereas in the original Gallner and Mara characterized Nancy and her friends as "more mellow" and "nonchalant" about their situation until they were finally killed.[12]
Krueger's design[edit]
Haley wore prosthetic appliances on his face that were blended together to appear seamless and designed to look close to an actual burn victim. CGI was used on portions of his face—like his cheek—that appear open.
Discussing his physical appearance, Form and Fuller explained that Freddy would be more similar to a real burn victim.[11] Form later clarified that there was a fine line they did not want to cross when it came to making Freddy look like a true burn victim. According to the producer, the crew had many reference photos of actual victims, which detailed how white the skin would appear after healing. Form did not want the audience to turn away in disgust every time Freddy was on the screen, so they opted to hold back on some of the realism. Fuller noted how horrific the images were, and how difficult they were to look at.[23] The special effects crew that worked on The Dark Knight, creating the computer-generated images (CGI) for Two-Face's face, were brought in to work on the minimal CGI used for Freddy's face. The CGI is used in conjunction with the special effects make-up that Haley wears.[12] The prosthetics used to create Freddy's physical look were designed by Andrew Clement. Haley described the experience of wearing all of the prosthetics and make-up as "pretty encumbering".[24]
When production first started, Clement and his crew would spend six hours applying Haley's make-up; eventually, the crew was able to streamline their process.[23] According to Haley, the make-up crew would apply individual prosthetics to him, from his head all the way down his back, which were glued to his body. The appliances were then blended together to create a seamless appearance. Haley spent approximately three hours and twenty minutes in the make-up chair to apply the prosthetics, each day; on occasion, it would take almost four-and-a-half hours when the crew needed to apply the prosthetic skull cap, which Haley did not need to worry about most days as he was able to wear the fedora hat on top of his head. Haley also had to wear contact lenses, one that was bloody and another that was cloudy, with the latter one making it difficult for the actor to see out of.[24] Haley also had to work on developing Freddy's "voice" for the film. According to Haley, the process of coming up with the perfect voice for Freddy is "this organic process of embodying the character", and not about just "sitting around the table and going, 'Let me try this voice and this voice'". Haley and Bayer admitted that some of the voice would be digitally enhanced in the end to give it a "supernatural quality" and get it away from the voice Haley used as Rorschach in Watchmen.[25]
Filming[edit]
Filming at former City Methodist Church in Gary, Indiana.
With a budget of $35 million,[26] principal photography began on May 5, 2009 and officially wrapped on July 10, 2009.[27][28] Platinum Dunes chose to film in Illinois because of pleasurable filming experiences in the state when the company produced The Amityville Horror and The Unborn. Platinum Dunes also received a thirty percent tax break for filming in the state. For a representation of human version of Krueger, the producers were looking for locations that were "old and decaying". They settled on the Ryerson Steel warehouse on the West Side of Chicago. The warehouse became the central location for the scenes involving the townspeople burning Krueger alive.[29]
New Line contracted with two high schools in Illinois, Elk Grove High School and John Hersey High School, to use their location for scenes in the remake. According to Principal Nancy Holman, of Elk Grove High, the studio contacted schools across the nation looking for one that had a swimming pool. Although filming took place at both schools, neither was identified by name. The studio also cast 200 extras for various school scenes, including one in the pool, but required that all auditioning students be at least 16 years old.[30] School board President Lenore Gonzales Bragaw was initially apprehensive about the deal, as she disliked the idea of the studio filming "scenes of violence" at the schools; Bragaw agreed to the filming after being assured that no one would be killed during the swimming scenes.[31]
On May 22, 2009, the A Nightmare on Elm Street film crew went on location to the city of Gary, Indiana to film scenes at a Methodist church. The studio negotiated with the city for months before finally settling on a deal. According to Ben Clement, the executive director of the Gary Office of Film and Television, the studio was looking for "an architectural style that would fit the storyline of the film". The film crew returned to Gary in June to film a dream sequence that takes place on Elm Street in one of the local streets, and in December some new scenes were shot in a diner, with new characters.[32][33]
According to Fuller and Form, Warner Bros. suggested A Nightmare on Elm Street be released in 3-D, with the recent surge in 3-D films showing increased box office revenue. In the opinion of the Platinum Dunes producers, if a film is not initially conceived as 3-D then it should not be converted to 3-D. In other words, given that the original A Nightmare on Elm Street was not a 3-D film, Fuller and Form fought with the studio to keep the remake from being converted to 3-D. The producers note that at the end of the day, Warner Bros. and Platinum Dunes came to the agreement that presenting the film in 3-D would not be presenting "the best version of the movie".[34]
Music[edit]
The score to A Nightmare on Elm Street was composed by Steve Jablonsky, whom he produced with Steve Durkee and recorded the film's music with a 60-piece string ensemble of the Hollywood Studio Symphony at the Sony Scoring Stage.[35] Jablonsky's musical score was released by WaterTower Music on April 27, 2010.[36]
Release[edit]
A Nightmare on Elm Street was released on April 30, 2010 to 3,332 theaters and approximately 4,700 screens,[37] making it the twelfth-widest opening for an R-rated film in the United States.[38] Comparatively, the original A Nightmare on Elm Street was only released to 165 theaters on its opening, November 9, 1984; its widest release by the end of its box office run was 380 theaters.[39] The 2010 remake holds the record for widest A Nightmare on Elm Street release, beating out Freddy vs. Jason by 318 theaters.[40] A Nightmare on Elm Street was released on DVD and Blu-ray on October 5, 2010. The DVD's only feature is a featurette, "Freddy Krueger Reborn". The Blu-ray special features include the DVD's featurette along with a deleted scene, an alternate opening and ending, and the "Maniacle Movie Mode".[41]
Box office[edit]
Early estimates put A Nightmare on Elm Street's opening-day gross at approximately $15 million, with a projected opening weekend of $35 million.[42] Included in the $15 million is the $1.6 million the film made from midnight showings on Thursday night from 1,000 theaters. As a result, A Nightmare on Elm Street broke the record for midnight openings for a horror film, which was previously held by the Friday the 13th remake in 2009 that grossed $1 million.[43] Ultimately, the film finished its opening with $32,902,299, placing first for the weekend ahead of How to Train Your Dragon (6th week in release), Date Night (4th week in release), The Back-up Plan (2nd week in release), and Furry Vengeance; the latter film was also in its opening weekend.[44] A Nightmare on Elm Street dropped 72 percent in its second weekend, earning $9,119,389; dropping to second place for the weekend behind Iron Man 2.[45] The film dropped an additional 54 percent in its third week, bringing in $1.5 million, though it remained in the top 10 rankings for the weekend, placing sixth overall.[46] The film remained in the top ten for the fourth weekend in a row, grossing approximately $2,285,000 and finishing eighth for the week.[47] In its fifth weekend, the 2010 remake fell out of the box office top ten, finishing eleventh with an estimated $910,000.[48]
As of July 6, 2010, A Nightmare on Elm Street has earned $63,071,122 at the domestic box office.[49] With its $63 million in domestic box office, A Nightmare On Elm Street is the second-highest-grossing film among the recent slasher remakes, like When a Stranger Calls (2006), Black Christmas (2006), Halloween (2007), Prom Night (2008), and My Bloody Valentine 3D (2009) but behind Friday the 13th with $65 million.[50] The film was officially released overseas on May 8, 2010. In its opening weekend, it took in approximately $6.5 million throughout ten foreign territories. It also secured first place for the weekend at the Russian box office, with $3 million.[51] Since its opening, the film has taken in approximately $52,332,285 in the overseas box office, giving it a worldwide total gross of $115,407,296.[49]
The 2010 remake's opening weekend puts it ahead of the box office grosses for A Nightmare on Elm Street 2: Freddy's Revenge ($29,999,213), A Nightmare on Elm Street ($25,504,513), A Nightmare on Elm Street 5: The Dream Child ($22,168,359), and Wes Craven's New Nightmare ($18,090,181).[40] When adjusting the opening weekend for the 1984 original for the 2010 inflation, the remake out grossed Wes Craven's film $32,902,299 to $2,736,653.[52] When breaking the grosses down by per theater capita, the 1984 film averaged $16,585 per cinema compared to the remake's $9,874.[53] Comparing the film to other Platinum Dunes remakes, A Nightmare on Elm Street is second in opening-weekend gross, only behind Friday the 13th with $40,570,365.[54] The film sits ahead of the other Platinum Dunes remakes, which includes 2003's The Texas Chainsaw Massacre ($28,094,014),[55] 2005's The Amityville Horror ($23,507,007),[56] and 2007's The Hitcher ($7,818,239).[57] A Nightmare on Elm Street currently sits as the sixth-highest opening for an April weekend.[58]
The remake is currently the eighth-all-time-highest-grossing slasher film in unadjusted dollars.[59] It is also ninth all-time among horror remakes, dating back to 1982, in unadjusted dollars.[60] When comparing its opening weekends to other slasher films and horror remakes, A Nightmare on Elm Street sits in fifth spots for both categories.[61][62] The 2010 remake currently sits as the second-highest-grossing A Nightmare on Elm Street film in the franchise in North America, just behind Freddy vs. Jason ($82,622,655), in unadjusted dollars.[40]
Critical response[edit]
Based on 171 reviews collected by Rotten Tomatoes, A Nightmare on Elm Street holds a 15% overall approval rating from critics, with an average score of 3.7 out of 10.[63] The consensus at Rotten Tomatoes was that the film was "visually faithful but lacking the depth and subversive twists that made the original so memorable, the Nightmare on Elm Street remake lives up to its title in the worst possible way."[64] By comparison, Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream critics, calculated an average score of 35, based on 25 reviews.[65] CinemaScore polls reported that the average grade cinemagoers gave the film was a "C+" on an A+ to F scale,[66] with exit polls showing that audiences were evenly divided between males and females, with 40% between 18–24 years of age and 20% under 18.[67] Owen Gleiberman of Entertainment Weekly gave it a "B–" and concluded that, "I did jump a few times, and I liked Haley's dour malevolence, but overall, the new Nightmare on Elm Street is a by-the-numbers bad dream that plays a little too much like a corporately ordered rerun. One, two, Freddy's coming for you. Three, four, we've been there before".[68] Michael Rechtshaffen of The Hollywood Reporter criticized the acting calling it "lethargically lifeless" and criticized Haley's portrayal of Krueger, saying, "Even with his electronically deepened voice and a pointless amount of backstory, there's just no replacing Englund".[69] Roger Ebert of the Chicago Sun-Times gave the film one star out of four, writing in his review, "I stared at A Nightmare on Elm Street with weary resignation. The movie consists of a series of teenagers who are introduced, haunted by nightmares and then slashed to death by Freddy. So what? Are we supposed to be scared? Is the sudden clanging chord supposed to evoke a fearful Pavlovian response?".[70]
On January 5, 2011, the film won the People's Choice Award for "Best Horror Film".[71]
Marketing[edit]
In March 2010, the National Entertainment Collectibles Association (NECA) released two new Freddy Krueger action figures; one pre-burned Freddy with Jackie Earle Haley's likeness, and one based on the new burn design from the A Nightmare on Elm Street remake.[72] In addition, NECA also released a replica of Freddy's clawed glove.[73] In conjunction with the film, an online game was released where the user attempted to keep a young girl awake—through the use of coffee, cold showers, self-mutilation, and other various means—so as to keep her safe from Freddy.[74]
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External links[edit]
Wikimedia Commons has media related to A Nightmare on Elm Street (2010 film).
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A Nightmare on Elm Street at Box Office Mojo
A Nightmare on Elm Street on IMDb
A Nightmare on Elm Street at Metacritic
A Nightmare on Elm Street at Rotten Tomatoes
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Internet Movie Database

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values: كابوس في شارع إلم (فيلم 2010) – Arabic

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values: Noční můra v Elm Street (film, 2010) – Czech

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values: Freddy : Les Griffes de la nuit – French

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