text:
Kevin (Probably) Saves the World
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Kevin (Probably) Saves the World
Genre
Fantasy
Comedy-drama
Created by
Michele Fazekas
Tara Butters
Starring
Jason Ritter
JoAnna Garcia Swisher
Kimberly Hebert Gregory
India de Beaufort
J. August Richards
Chloe East
Dustin Ybarra
Composer(s)
Blake Neely
Country of origin
United States
Original language(s)
English
No. of seasons
1
No. of episodes
10 (list of episodes)
Production
Executive producer(s)
Michele Fazekas
Tara Butters
Chris Dingess
Craig DiGregorio
Running time
43 minutes
Production company(s)
Fazekas & Butters
ABC Studios
Distributor
Disney–ABC Domestic Television
Release
Original network
ABC
Original release
October 3, 2017 (2017-10-03) – present
Kevin (Probably) Saves the World (stylized as Kevin ^Probably Saves the World) is an American high-concept angelic-themed fantasy comedy-drama television series that was created and executive produced by Michele Fazekas & Tara Butters for ABC Studios. The series airs on ABC as a Tuesday night entry during the 2017–18 television season, and was greenlit on May 11, 2017.[1] The series premiered on October 3, 2017.[2] The show is set in Taylor, Texas.
Contents
[hide]
1 Premise
2 Cast and characters
2.1 Main
2.2 Recurring/Guest
3 Episodes
4 Production
4.1 Casting
5 Reception
5.1 Ratings
5.2 Critical response
6 References
7 External links
Premise[edit]
Kevin, a down-on-his-luck man who survived a suicide attempt, moves in with his twin sister Amy, an engineer and professor at the local college, and Amy's teenage daughter Reese. Shortly after, he discovers a celestial being named Yvette; Yvette claims that God has tasked Kevin with saving the world, and sent Yvette to guide and protect him. Only Kevin can see and hear Yvette, so his conversations appear to be hallucinations to those around him. The series also explores a mystery, as there are supposed to be 36 righteous souls in each generation, but for unknown reasons, Kevin is the only one left.[3]
Cast and characters[edit]
Main[edit]
Jason Ritter as Kevin Finn
JoAnna Garcia as Amy Cabrera (née Finn)
Kimberly Hebert Gregory as Yvette
India de Beaufort as Kristin Allen
J. August Richards as Sheriff Deputy Nathan Purcell
Chloe East as Reese Cabrera
Dustin Ybarra as Tyler Medina
Recurring/Guest[edit]
Barbara Eve Harris as Colonel O'Donnell
Michael Harney as Karl Gilmore
Sam Huntington as Jake Gilmore
Lesley Boone as Lucille
Emma Bell as Deb
Christian Ochoa as Ben
Lauren Blumenfeld as Ava
Richard Masur as Dr. Sloane
Kate Flannery as Anne
Will Sasso as Dave
Brandon Quinn as Ignacio "Iggy" DePerro
Anjali Bhimani as Susan Allen
Episodes[edit]
No.
Title
Directed by
Written by
Original air date
U.S. viewers
(millions)
1
"Pilot" Paul McGuigan Michele Fazekas & Tara Butters October 3, 2017 (2017-10-03) 4.17[4]
After getting fired from his Wall Street job and surviving a suicide attempt, Kevin Finn returns to his hometown to live with his sister Amy, a widowed mom, and her teenage daughter Reese. While Amy is away at a work assignment, a meteor crashes to earth near her home. Kevin and Reese investigate, and when Kevin touches the meteorite, he is hurtled backward. He begins having strange visions, including a mysterious woman named Yvette that only Kevin can see. Yvette calls herself one of God's messengers, tasked with locating the 36 righteous souls of this generation, of which Kevin is the only one known to be left.
2
"Listen Up" Kevin Dowling Craig DiGregorio & Jack Kenny October 10, 2017 (2017-10-10) 3.61[5]
Yvette tells Kevin that not even she knows what happened to the other 35 righteous ones, and that they'll have to let the universe guide them. While helping the son of a brewery pub owner find his true path, Kevin reconnects with his ex-girlfriend Kristin and the two sleep together. They ponder getting back together, but both remember how badly Kevin treated Kristin in the past and decide it's not a good idea. Kevin has a vision of an island surrounded by ocean.
3
"Sweet Little Lies" Peter Leto Chris Dingess & Davah Avena October 17, 2017 (2017-10-17) 3.26[6]
Kevin tries to intervene as a wedding planner for Deb, whose former childhood friend proposed to her when she got cancer. But now that Deb is healthy, she reveals to Kevin that she does not want to get married. Kevin has a vision of a mariachi band. Yvette meets with Ava, a celestial messenger like herself. Ava says she will gather all the other messengers to meet about finding the rest of the righteous, but come meeting time, they are the only two to show up. Ava then says that she too is giving up.
4
"How to be Good" J. Miller Tobin Teleplay by: Brant Englestein
Story by: Michele Fazekas & Tara Butters October 24, 2017 (2017-10-24) 2.87[7]
Kevin helps Lucille, Tyler's rude boss at the diner, and gets dragged into a feud between Lucille and her estranged sister, Anne. Kevin later has a vision of being in an Asian marketplace. Reese confronts Kevin about the strange things she's observed, and asks if the meteorite gave him superpowers.
5
"Brutal Acts of Kindness" Rob Hardy Craig DiGregorio October 31, 2017 (2017-10-31) 2.71[8]
After Yvette convinces him to withdraw his entire $30,000 severance pay and give it away, Kevin helps a woman who cannot afford her son's diabetes medication. He later has a vision of being chased by a tiger through a jungle. Amy finds Reese's journal and sees that Kevin caused Reese to be thrown in jail. She angrily tells Kevin to pack up and move out.
6
"Rocky Road" Wendey Stanzler Jack Kenny November 7, 2017 (2017-11-07) 2.91[9]
Kevin begins looking for places to stay, hitting up Tyler, Kristin and Nathan. He also helps a man who lost his job 18 months ago look for work, learning that the man never told his wife and has now exhausted their life savings. Angry at her mom, Reese skips school and runs away to an abandoned factory. Kevin and Amy arrive to talk her down, but Reese slips from her perch and falls. Yvette suspends Reese in mid air for a couple of seconds, allowing Kevin to get underneath and catch her. A dumbfounded Amy observes, and starts seeing Kevin the way Reese has seen him. Kevin gets a printout of all his previous visions, plus a new one of mountaintops in the clouds.
7
"Dave" Ron Underwood Chris Dingess November 14, 2017 (2017-11-14) 2.62[10]
Kevin and Yvette are joined by Dave (Will Sasso), another celestial messenger, who helps them on Kevin's next assignment. The assignment turns out to be helping Kristin's cancer-stricken mother Susan (Anjali Bhimani) find some joy while living out her last days. Kevin later sees a vision of a flaming gazebo. Meanwhile, Amy wants to use science to figure out what she witnessed when Reese fell, and soon meets Iggy (Brandon Quinn), a theology professor who tries to convince her that it's okay for some things to remain unexplained. Also, Nathan tells Reese he wants to ask Amy out on a date, but Reese will not give him permission.
8
"Chrysalis" Metin Hüseyin Kevin Deiboldt December 5, 2017 (2017-12-05) 2.62[11]
Kevin sees a vision of blue butterflies, and follows one to an art class held by Ethan (Enoch King). Kevin offers to help Ethan get over his fear of rejection by taking him to an art show, later realizing this will conflict with Reese's school play. Dave appears and reveals himself to Ethan, offering to take him to the art showing so Kevin can be with his family. At the same time, Yvette meets with Ava, who tells her that Dave has turned all the celestial messengers against her. Kevin angrily confronts Yvette about being able to reveal herself to other people, and asks what else she's hidden from him. Yvette admits she does not know if the other 35 righteous really exist, and is operating on faith alone. Kevin chooses to work with Dave, which backfires when Ethan gets scared and backs out of the show. Kevin returns to Yvette while making things right with Ethan by setting up a surprise showing of Ethan's paintings. Ethan offers a painting of a blue butterfly to Kevin as a thank you, also telling Kevin about a trip he took that inspired it. Kevin now knows where the next righteous soul will be found. Elsewhere, Kristin helps Amy prepare for her first date with Iggy, but later notices that Amy will not tell Nathan about the date.
9
"Probably" Tamra Davis Michele Fazekas & Tara Butters December 12, 2017 (2017-12-12) 2.49[12]
Kevin travels to Laos, taking Tyler along. The two are befriended by Vong (David Huynh), whom Kevin and Yvette briefly think is the next righteous but he's not. Kevin sees another of his visions and wants to press on, but Yvette now has doubts and thinks Dave may have been right. Yvette appears as human and is approached by Tyler, who finds her fascinating. The two dance to a mariachi band (another of Kevin's earlier visions), which renews Yvette's faith. Kevin and Tyler, with help from Lucille on video chat, then help Vong's wife deliver their first child, and it turns out the baby is the next righteous soul. Back at home, Reese tells Amy that Nathan wanted to ask her out. Amy meets Nathan the next day and tells him about Iggy, but says she now knows she wasn't yet ready to date and is glad she realized this with someone she doesn't truly care about. Nathan later does something special for Amy.
10
"The Ugly Sleep" J. Miller Tobin Davah Avena January 2, 2018 (2018-01-02) 2.62[13]
Kevin helps Charlie (Trent Garrett), who is despondent over a recent breakup, meet someone new, but when the someone new turns out to be Kristin, it leads to awkwardness. The situation causes Charlie to realize the girl he left is his one true love, and he returns to her. Inspired by Kevin's good deeds, Reese befriends a new girl at school who is struggling to fit in. Meanwhile, Yvette sees that Tyler is still smitten over her and tries to figure out a way to help him move on. Kevin has a vision of a snow-covered area in the woods. As the episode closes, Kristin tells Kevin that she submitted his name for an open substitute teacher position.
11
"Solo"[14] Lee Rose Kevin Deiboldt January 9, 2018 (2018-01-09) TBD
12
"Caught White-Handed"[15] Jennifer Lynch Brant Englestein January 16, 2018 (2018-01-16) TBD
Production[edit]
The series was originally called The Gospel of Kevin, but the name was changed since the show was not "overtly religious".[16]
The series was picked up for a 16-episode full season on November 10, 2017.[17]
Casting[edit]
Cristela Alonzo, who played a lead role as the heaven-sent entity in the original pilot, was replaced by Kimberly Hebert Gregory after the series was picked up.[18]
Reception[edit]
Ratings[edit]
No.
Title
Air date
Rating/share
(18–49)
Viewers
(millions)
DVR
(18–49)
DVR viewers
(millions)
Total
(18–49)
Total viewers
(millions)
1 "Pilot" October 3, 2017 1.0/4 4.17[4] N/A 2.17 N/A 6.33[19]
2 "Listen Up" October 10, 2017 0.8/3 3.61[5] TBD TBD TBD TBD
3 "Sweet Little Lies" October 17, 2017 0.8/3 3.26[6] TBD 1.75 TBD 5.01[20]
4 "How to be Good" October 24, 2017 0.7/3 2.87[7] TBD TBD TBD TBD
5 "Brutal Acts of Kindness" October 31, 2017 0.6/2 2.71[8] TBD TBD TBD TBD
6 "Rocky Road" November 7, 2017 0.7/3 2.91[9] TBD TBD TBD TBD
7 "Dave" November 14, 2017 0.7/3 2.62[10] TBD TBD TBD TBD
8 "Chrysalis" December 5, 2017 0.6/2 2.62[11] TBD TBD TBD TBD
9 "Probably" December 12, 2017 0.6/2 2.49[12] TBD TBD TBD TBD
10 "The Ugly Sleep" January 2, 2018 0.7/3 2.62[13] TBD TBD TBD TBD
11 "Solo" January 9, 2018 TBD TBD TBD TBD TBD TBD
12 "Caught White-Handed" January 16, 2018 TBD TBD TBD TBD TBD TBD
Critical response[edit]
The review aggregator website Rotten Tomatoes reported a 68% approval rating with an average rating of 6.73/10 based on 22 reviews. The website's consensus reads, "Breezily entertaining, Kevin (Probably) Saves the World relies on its likable lead to carry its still-sketchy premise, hinting at deeper potential that's yet to develop."[21] Metacritic, which uses a weighted average, assigned a score of 59 out of 100 based on 18 critics, indicating "mixed or average reviews".[22]
References[edit]
Jump up ^ Goldberg, Lesley (May 11, 2017). "ABC Orders 'The Mayor', Zach Braff Comedy, 'Gospel of Kevin', 'Crossing', 'Good Doctor', Shondaland Drama to Series". The Hollywood Reporter. Retrieved May 16, 2017.
Jump up ^ Otterson, Joe (July 24, 2017). "ABC Sets Fall Premiere Dates for Marvel's 'Inhumans,' Daveed Diggs' 'The Mayor'". Variety. Retrieved July 24, 2017.
Jump up ^ "'Kevin (Probably) Saves the World' series premiere react: Meet the last of the Righteous". EW.com. 2017-10-04. Retrieved 2017-10-18.
^ Jump up to: a b Porter, Rick (October 4, 2017). "'Fresh Off the Boat,' 'Voice' adjust up, 'Brooklyn Nine-Nine,' 'L&O True Crime' adjust down: Tuesday final ratings". TV by the Numbers. Retrieved October 4, 2017.
^ Jump up to: a b Porter, Rick (October 11, 2017). "'Voice,' 'Flash,' 'Lethal Weapon' & 'The Mick' adjust up, 'NCIS: New Orleans' down: Tuesday final ratings". TV by the Numbers. Retrieved October 11, 2017.
^ Jump up to: a b Porter, Rick (October 18, 2017). "'NCIS,' 'Voice' and 'This Is Us' adjust up, 'Black-ish' and 'L&O True Crime' down: Tuesday final ratings". TV by the Numbers. Retrieved October 18, 2017.
^ Jump up to: a b Porter, Rick (October 25, 2017). "'This Is Us,' 'Fresh Off the Boat,' 'Kevin' & World Series adjust up, 'L&O True Crime' down: Tuesday final ratings". TV by the Numbers. Retrieved October 25, 2017.
^ Jump up to: a b Porter, Rick (November 1, 2017). "'The Middle' and World Series adjust up, 'Law & Order True Crime' down: Tuesday final ratings". TV by the Numbers. Retrieved November 1, 2017.
^ Jump up to: a b Porter, Rick (November 8, 2017). "'The Middle' adjusts up, 'The Mayor' adjusts down: Tuesday final ratings". TV by the Numbers. Retrieved November 8, 2017.
^ Jump up to: a b Porter, Rick (November 15, 2017). "'Fresh Off the Boat,' 'The Flash' and 'Kevin' adjust up, 'Bull' and 'L&O True Crime' adjust down: Tuesday final ratings". TV by the Numbers. Retrieved November 15, 2017.
^ Jump up to: a b Porter, Rick (December 6, 2017). "'Chicago Med' adjusts up: Tuesday final ratings". TV by the Numbers. Retrieved December 6, 2017.
^ Jump up to: a b Porter, Rick (December 13, 2017). "'The Voice,' 'Brooklyn Nine-Nine,' all others unchanged: Tuesday final ratings". TV by the Numbers. Retrieved December 13, 2017.
^ Jump up to: a b Porter, Rick (January 4, 2018). "'Bull' adjusts up: Tuesday final ratings". TV by the Numbers. Retrieved January 4, 2018.
Jump up ^ "(#111) "Solo"". The Futon Critic. Retrieved December 22, 2017.
Jump up ^ "Shows A-Z - kevin (probably) saves the world on abc". The Futon Critic. Retrieved November 16, 2017.
Jump up ^ Malone, Michael (September 4, 2017). "Show Name Changes (Probably) Help the Series". Broadcasting & Cable: 28–29.
Jump up ^ Andreeva, Nellie (November 10, 2017). "ABC: 'Kevin (Probably) Saves the World' Gets 3-Episode Back Order, 'The Mayor' Gets 3 More Scripts". Deadline Hollywood. Retrieved November 10, 2017.
Jump up ^ Andreeva, Nellie (June 16, 2017). "'The Gospel Of Kevin': Kimberly Hébert Gregory To Co-Star On ABC Series, Replacing Cristela Alonzo". Deadline.com. Retrieved October 3, 2017.
Jump up ^ Porter, Rick (October 18, 2017). "'The Orville,' 'Once Upon a Time,' 5 more shows double in week 2 broadcast Live +7 ratings". TV by the Numbers. Retrieved October 18, 2017.
Jump up ^ Porter, Rick (November 2, 2017). "'Chicago PD,' 10 more shows double in week 4 broadcast Live +7 ratings". TV by the Numbers. Retrieved November 2, 2017.
Jump up ^ "Kevin (Probably) Saves the World: Season 1". Rotten Tomatoes. Retrieved October 18, 2017.
Jump up ^ "Kevin (Probably) Saves the World - Season 1 Reviews". Metacritic. Retrieved October 3, 2017.
External links[edit]
Official website
Kevin (Probably) Saves the World on IMDb
[hide]
v
t
e
ABC programming (current and upcoming)
Primetime
20/20 (since 1978)
Agents of S.H.I.E.L.D. (since 2013)
America's Funniest Home Videos (since 1989)
American Housewife (since 2016)
The Bachelor (since 2002)
Black-ish (since 2014)
Child Support (since 2018)
Dancing with the Stars (since 2005)
Designated Survivor (since 2016)
Fresh Off the Boat (since 2015)
The Goldbergs (since 2013)
The Good Doctor (since 2017)
The Great American Baking Show (since 2015)
The Great Christmas Light Fight (since 2013)
Grey's Anatomy (since 2005)
How to Get Away with Murder (since 2014)
Inhumans (since 2017)
Kevin (Probably) Saves the World (since 2017)
Match Game (since 2016)
The Middle (since 2009)
Modern Family (since 2009)
Once Upon a Time (since 2011)
Quantico (since 2015)
Scandal (since 2012)
Shark Tank (since 2009)
Somewhere Between (since 2017)
Speechless (since 2016)
The Toy Box (since 2017)
Summer
The $100,000 Pyramid (since 2016)
20/20: In an Instant (since 2015)
The Bachelorette (2003–2005; since 2008)
Bachelor in Paradise (since 2014)
Bachelor in Paradise: After Paradise (since 2015)
Battle of the Network Stars (since 2017)
Boy Band (since 2017)
Celebrity Family Feud (since 2015)
The Gong Show (since 2017)
Steve Harvey's Funderdome (since 2017)
To Tell the Truth (since 2016)
What Would You Do? (since 2008)
Daytime
The Chew (since 2011)
General Hospital (since 1963)
The View (since 1997)
Late night
Jimmy Kimmel Live! (since 2003)
Nightline (since 1980)
News
20/20 (since 1978)
ABC World News Tonight (since 1953)
America This Morning (since 1982)
Good Morning America (since 1975)
Nightline (since 1980)
This Week (since 1981)
What Would You Do? (since 2008)
World News Now (since 1992)
Sports
ESPN College Football on ABC
Indianapolis 500
IndyCar Series on ABC
NBA on ABC
ESPN Saturday Night Football
WNBA on ESPN
Saturday morning
Born to Explore with Richard Wiese
Jack Hanna's Wild Countdown
Ocean Mysteries with Jeff Corwin
Sea Rescue
Upcoming
Alex, Inc. (2018)
American Idol (2018)
The Bachelor Winter Games (2018)
The Crossing (2018)
Dancing with the Stars: Athletes Edition (2018)
Deception (2018)
For the People (2018)
The Heiresses (TBA)
Roseanne (2018)
Splitting Up Together (2018)
Take Two (TBA)
Untitled Grey's Anatomy spinoff (2018)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Kevin_(Probably)_Saves_the_World&oldid=819399647"
Categories:
2010s American comedy-drama television series
2017 American television series debuts
American Broadcasting Company network shows
American fantasy television series
Angelic-themed television series
Television series by ABC Studios
English-language television programs
Television shows set in Texas
Navigation menu
Personal tools
Not logged in
Talk
Contributions
Create account
Log in
Namespaces
Article
Talk
Variants
Views
Read
Edit
View history
More
Search
Navigation
Main page
Contents
Featured content
Current events
Random article
Donate to Wikipedia
Wikipedia store
Interaction
Help
About Wikipedia
Community portal
Recent changes
Contact page
Tools
What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Wikidata item
Cite this page
Print/export
Create a book
Download as PDF
Printable version
Languages
Français
Italiano
Polski
Русский
Edit links
This page was last edited on 9 January 2018, at 04:18.
Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
Privacy policy
About Wikipedia
Disclaimers
Contact Wikipedia
Developers
Cookie statement
Mobile view
Enable previews

key: html

type: local

value: div

attrs: id class

values: mw-page-base noprint

values: mw-head-base noprint

value: a

value: i

attrs: id class lang

values: firstHeading firstHeading en

values: siteSub noprint

values: jump-to-nav mw-jump

value: th

attrs: colspan class style

values: text-align:center;font-size:125%;font-weight:bold;font-style: italic; background: #CCCCFF; padding: 0.25em 1em; line-height: 1.5em;

value: tr

value: img

attrs: alt src width height srcset data-file-width data-file-height

attrs: href class

value: td

attrs: colspan style

attrs: href title

value: li

values:
/wiki/JoAnna_Garcia_Swisher
mw-redirect
JoAnna Garcia Swisher

values: text-align:center;background: #CCCCFF; padding: 0.25em 1em; line-height: 1.5em;

values: 2017–18 United States network television schedule

values:
description
6
border-bottom:solid 3px #000

attrs: data-sort-type class tabindex role title

values:
number
headerSort
0
columnheader button
Sort ascending

values: background: #ececec; color: #2C2C2C; vertical-align: middle; font-size: smaller; text-align: center;

values:
nofollow
http://www.imdb.com/title/tt6474174/
external text

values: Template:ABCNetwork Shows (current and upcoming)

values: Template talk:ABCNetwork Shows (current and upcoming)

values: List of programs broadcast by American Broadcasting Company

values: List of late-night American network TV programs

values:
/wiki/Jack_Hanna%27s_Wild_Countdown
mw-redirect
Jack Hanna's Wild Countdown

values: nowraplinks hlist collapsible autocollapse navbox-inner

values: Category:2010s American comedy-drama television series

values: Category:2017 American television series debuts

values: Category:American Broadcasting Company network shows

values: Category:American fantasy television series

values: Category:Television series by ABC Studios

values:
catlinks mw-normal-catlinks
catlinks mw-normal-catlinks
interface

values: Discussion about edits from this IP address [ctrl-alt-n]

values: A list of edits made from this IP address [ctrl-alt-y]

values: You are encouraged to create an account and log in; however, it is not mandatory

values: You're encouraged to log in; however, it's not mandatory. [ctrl-alt-o]

values:
/wiki/Kevin_(Probably)_Saves_the_World
View the content page [ctrl-alt-c]
c

values: Discussion about the content page [ctrl-alt-t]

values: p-namespaces navigation vectorTabs p-namespaces-label

values:
p-variants
navigation
vectorMenu emptyPortlet
p-variants-label

values: Past revisions of this page [ctrl-alt-h]

values: p-views navigation vectorTabs p-views-label

values:
p-cactions
navigation
vectorMenu emptyPortlet
p-cactions-label

values:
mw-wiki-logo
/wiki/Main_Page
Visit the main page

values:
/wiki/Main_Page
Visit the main page [ctrl-alt-z]
z

values: Featured content – the best of Wikipedia

values: Find background information on current events

values:
/wiki/Special:Random
Load a random article [ctrl-alt-x]
x

values: portal navigation p-navigation p-navigation-label

values: Guidance on how to use and edit Wikipedia

values: About the project, what you can do, where to find things

values: A list of recent changes in the wiki [ctrl-alt-r]

values: portal navigation p-interaction p-interaction-label

values: List of all English Wikipedia pages containing links to this page [ctrl-alt-j]

values: Recent changes in pages linked from this page [ctrl-alt-k]

values:
/wiki/Wikipedia:File_Upload_Wizard
Upload files [ctrl-alt-u]
u

values: A list of all special pages [ctrl-alt-q]

values: Permanent link to this revision of the page

values: Link to connected data repository item [ctrl-alt-g]

values: Printable version of this page [ctrl-alt-p]

values: Kevin (Probably) Saves the World – French

values: Kevin (Probably) Saves the World – Italian

values: Kevin (Probably) Saves the World – Polish

values: Кевин (наверно) спасает мир – Russian

values: /static/images/wikimedia-button-1.5x.png 1.5x, /static/images/wikimedia-button-2x.png 2x

values: /static/images/poweredby_mediawiki_132x47.png 1.5x, /static/images/poweredby_mediawiki_176x62.png 2x

values:
suggestions
display: none; font-size: 13px;

values: mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Kevin_Probably_Saves_the_World rootpage-Kevin_Probably_Saves_the_World skin-vector action-view


text:
Local Ad
From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
"Local Ad"
The Office episode
The Dunder Mifflin graphic created by Pam for the "Local Ad"
Episode no.
Season 4
Episode 9
Directed by
Jason Reitman
Written by
B. J. Novak
Production code
409
Original air date
October 25, 2007[1]
Guest appearance(s)
Kyle Bornheimer as Adman
Andy Buckley as David Wallace
Tim Kang as Koh
Episode chronology
← Previous
"Money" Next →
"Branch Wars"
The Office (U.S. season 4)
List of The Office (U.S. TV series) episodes
"Local Ad" is the ninth episode of the fourth season of the American comedy television series The Office, and the show's sixty-second episode overall. The episode was written by B. J. Novak, who also acts in the show as Ryan Howard, and directed by Jason Reitman. It originally aired in the United States on October 25, 2007 on NBC.[1]
After a video team is brought to the office to create a commercial for the company, Michael decides that the employees of the Scranton branch of Dunder Mifflin can create a better commercial. While the majority of the staff work on the commercial, Dwight, still depressed from his break-up with Angela, instead chooses to play a computer game.
Contents
[hide]
1 Plot
2 Production
3 Reception
4 References
5 External links
Plot[edit]
When Michael Scott (Steve Carell) learns that the Scranton branch's participation in a Dunder Mifflin television commercial is limited to five seconds of the staff waving at the camera, he dismisses the advertising consultants sent to the branch, and convinces the company's corporate headquarters to consider an alternative version that he will produce himself.
Michael asks Pam Beesly (Jenna Fischer) to design an animated logo, and she works all night on it.[2][3] Phyllis Vance's (Phyllis Smith) mission to enlist visiting author Sue Grafton to appear in the ad is unsuccessful. Headed by Darryl Philbin (Craig Robinson), a group of employees write and perform a jingle for the commercial, which Michael ultimately rejects. Andy Bernard (Ed Helms), meanwhile, struggles throughout the day to recall the product name from an advertising jingle that contains the lyrics "Gimme a break. Gimme a break. Break me off a piece of that..."
Dwight Schrute (Rainn Wilson) has largely removed himself to the online virtual world of Second Life. Dwight has created an avatar named Dwight Shelford, also a paper salesman, patterned after his once-perfect real life. He now uses Second Life as an escape from his real-life troubles, even going as far as creating a virtual Second Life, called Second Second Life. Jim Halpert (John Krasinski), on the other hand, has created an avatar named Jim Samtanko, a guitar-playing Philadelphia sportswriter, and enters Second Life in order to spy on Dwight.
Dwight has also reluctantly become Andy's confidante regarding his relationship with Angela Martin (Angela Kinsey), Dwight's former girlfriend. Dwight's spirits are lifted when he learns that, during a makeout session with Andy, Angela cried, "Oh, D!". Though, Andy is oblivious to the fact that Angela was referring to Dwight.
After the corporate headquarters rejects Michael's ad, the office employees gather at Poor Richard's Pub to watch the professionally filmed commercial, which Michael refers to as "the world premiere of corporate crapfest." After the commercial, Jim plays Michael's version of the ad on the bar's television set. Over the theme from Chariots of Fire, as Michael narrates "trite catchphrases",[3] a sheet of paper is depicted making a journey around the world, carrying a variety of messages meaningful to the recipients; as Pam's animated whirling sheets of paper coalesce into the company logo to end the ad, the employees as well as the other patrons of the bar show their approval.
The episode ends with Andy doing an interview, still trying to recall the product name from the jingle. On the basis that it has to rhyme, he incorrectly concludes that it promotes Fancy Feast cat food.
Production[edit]
"Local Ad" was the seventh episode of the series written by B. J. Novak, who also acts in the show as Ryan Howard, and the first episode of the series directed by Jason Reitman, who directed the films Juno and Thank You for Smoking. When speaking about his directorial experience with The Office, Reitman stated that "Anyhow, the whole experience was awesome. They’re all geniuses over there. I didn’t have to contribute much at the end of the day because they’re all so on their game." He also stated that "Weird moment of production design surprise – There's a three ring binder on Creed's desk with the logo from the Academy of Tobacco Studies that we created for [Thank You For] Smoking. I have no idea how it got there and neither does he."[4] B.J. Novak's brother Jesse, a musician, contributed in writing the song that some of the characters sing in the episode.
The Second Life scenes in "Local Ad" were produced by Clear Ink of Berkeley, CA, using existing locations within Second Life as well as virtual sets created for the episode.[5][6][7] In a study made by IAG Research, the appearance of Second Life in "Local Ad" was rated eighth in the top ten most effective product placements of 2007. The Office was the only non-reality show to make the list, and Second Life was the only product on the list that did not pay for its placement.[8] In a deleted scene, Toby has an idea for the ad: film it in slow-motion so that it will stand out when the viewer uses his TiVo or other DVR to speed past it. The staff loves the idea, but Michael hates it and won't consider it, even though Toby reveals he formerly worked in advertising for three years.
Reception[edit]
"Local Ad" received a 5.2 Nielsen rating and an 8% Share. The episode was watched by an estimate audience of 8.98 million viewers and achieved a 4.7/11 in the key adults 18–49 demographic. This means that 4.1 percent of all people aged 18–49 viewed the episode, and eleven percent of all people watching television at the time viewed the episode.[9]
"Local Ad" received generally favorable reviews from critics. Travis Fickett of IGN gave the episode a favorable review, saying "This episode is a prime example of how The Office is able to do broad comedy while at the same time treating its characters as real people." Fickett went on to praise the acting of Rainn Wilson as a depressed Dwight, as well as the story's twist. Fickett stated that "A great twist here is that we think we're watching Michael pilot a sinking ship as usual, but in fact – the ad is quite good. There's some clever stuff in there, albeit some of it not exactly professional in its production, but Michael doesn't do such a bad job."[10] Like Fickett, Christine Fenno of Entertainment Weekly gave the episode a favorable review. Fenno said that "The premise of this episode, 'Local Ad' — the Scranton staffers shoot a commercial — was strong, and allowed almost every ensemble member to shine." Fenno also praised the acting work of Ed Helms as Andy, as well as Steve Carell as Michael.[11] Oscar Dahl, a Senior Writer for BuddyTV, praised the episode, but also felt that the episode's thirty-minute length created a stark contrast to the previous four episodes' hour-long run, saying "tonight's episode felt short. Really short."[12]
For his work on this episode, B. J. Novak was nominated for a Writers Guild of America Award for Best Screenplay – Episodic Comedy, but ultimately failed to win, losing to another episode of The Office, "The Job."[13]
References[edit]
^ Jump up to: a b Michael is Asked to Participate in a Company Ad Next Week on The Office Celebrity Spider, retrieved July 16, 2008
Jump up ^ "TV Recap: The Office – Local Ad". CinemaBlend. October 25, 2007
^ Jump up to: a b "The Office: Add TV Producer to Michael’s Résumé". People magazine. October 26, 2007.
Jump up ^ Director's Blog Archived March 27, 2008, at the Wayback Machine. Fox Searchlight Pictures, retrieved July 16, 2008
Jump up ^ "Clear Ink and NBC's The Office in Second Life – A Quick Recap". clearnightsky.com. Archived from the original on July 4, 2008.
Jump up ^ "The Office – A Viral Approach to Second Life". Ambling in Second Life.
Jump up ^ "SL Business Communicators Transcript: The Office in SL with Clear Ink". Business Communicators of Second Life. Archived from the original on June 19, 2008.
Jump up ^ "Effective (and cost-effective) brand placement: Second Life in The Office". clearnightsky.com. Archived from the original on September 24, 2008.
Jump up ^ "Broadcast TV Ratings for Thursday, October 25, 2007". Your Entertainment Now. Retrieved October 26, 2007.
Jump up ^ The Office: "Local Ad" Review IGN, retrieved July 16, 2008
Jump up ^ The Office: See Spot Not Run Entertainment Weekly, retrieved July 16, 2008
Jump up ^ The Office: Episode 4.5, "Local Ad" Recap BuddyTV, retrieved July 16, 2008
Jump up ^ 2008 Writers Guild Awards Television & Radio Nominees Announced Archived December 19, 2007, at the Wayback Machine. Press Release. WGA. December 12, 2007.
External links[edit]
"Local Ad" at NBC.com
"Local Ad" on IMDb
"Local Ad" at TV.com
show
v
t
e
Works by Jason Reitman
As director
Thank You for Smoking (2005)
Juno (2007)
Up in the Air (2009)
Young Adult (2011)
Labor Day (2013)
Men, Women & Children (2014)
Tully (2018)
The Front Runner (2018)
As writer
Thank You for Smoking (2005)
Up in the Air (2009)
Labor Day (2013)
Men, Women & Children (2014)
The Front Runner (2018)
As producer
Up in the Air (2009)
Jennifer's Body (2009)
Jeff, Who Lives at Home (2011)
Young Adult (2011)
Labor Day (2013)
Men, Women & Children (2014)
Tully (2018)
The Front Runner (2018)
Television work
The Office (2005–2013): "Local Ad"
"Frame Toby"
show
v
t
e
The Office (U.S.) episodes
Season 1
"Pilot"
"Diversity Day"
"Health Care"
"The Alliance"
"Basketball"
"Hot Girl"
Season 2
"The Dundies"
"Sexual Harassment"
"Office Olympics"
"The Fire"
"Halloween"
"The Fight"
"The Client"
"Performance Review"
"Email Surveillance"
"Christmas Party"
"Booze Cruise"
"The Injury"
"The Secret"
"The Carpet"
"Boys and Girls"
"Valentine's Day"
"Dwight's Speech"
"Take Your Daughter to Work Day"
"Michael's Birthday"
"Drug Testing"
"Conflict Resolution"
"Casino Night"
Season 3
"Gay Witch Hunt"
"The Convention"
"The Coup"
"Grief Counseling"
"Initiation"
"Diwali"
"Branch Closing"
"The Merger"
"The Convict"
"A Benihana Christmas"
"Back from Vacation"
"Traveling Salesmen"
"The Return"
"Ben Franklin"
"Phyllis' Wedding"
"Business School"
"Cocktails"
"The Negotiation"
"Safety Training"
"Product Recall"
"Women's Appreciation"
"Beach Games"
"The Job"
Season 4
"Fun Run"
"Dunder Mifflin Infinity"
"Launch Party"
"Money"
"Local Ad"
"Branch Wars"
"Survivor Man"
"The Deposition"
"Dinner Party"
"Chair Model"
"Night Out"
"Did I Stutter?"
"Job Fair"
"Goodbye, Toby"
Season 5
"Weight Loss"
"Business Ethics"
"Baby Shower"
"Crime Aid"
"Employee Transfer"
"Customer Survey"
"Business Trip"
"Frame Toby"
"The Surplus"
"Moroccan Christmas"
"The Duel"
"Prince Family Paper"
"Stress Relief"
"Lecture Circuit"
"Blood Drive"
"Golden Ticket"
"New Boss"
"Two Weeks"
"Dream Team"
"Michael Scott Paper Company"
"Heavy Competition"
"Broke"
"Casual Friday"
"Cafe Disco"
"Company Picnic"
Season 6
"Gossip"
"The Meeting"
"The Promotion"
"Niagara"
"Mafia"
"The Lover"
"Koi Pond"
"Double Date"
"Murder"
"Shareholder Meeting"
"Scott's Tots"
"Secret Santa"
"The Banker"
"Sabre"
"The Manager and the Salesman"
"The Delivery"
"St. Patrick's Day"
"New Leads"
"Happy Hour"
"Secretary's Day"
"Body Language"
"The Cover-Up"
"The Chump"
"Whistleblower"
Season 7
"Nepotism"
"Counseling"
"Andy's Play"
"Sex Ed"
"The Sting
"Costume Contest"
"Christening"
"Viewing Party"
"WUPHF.com"
"China"
"Classy Christmas"
"Ultimatum"
"The Seminar"
"The Search"
"PDA"
"Threat Level Midnight"
"Todd Packer"
"Garage Sale"
"Training Day"
"Michael's Last Dundies"
"Goodbye, Michael"
"The Inner Circle"
"Dwight K. Schrute, (Acting) Manager"
"Search Committee"
Season 8
"The List"
"The Incentive"
"Lotto"
"Garden Party"
"Spooked"
"Doomsday"
"Pam's Replacement"
"Gettysburg"
"Mrs. California"
"Christmas Wishes"
"Trivia"
"Pool Party"
"Jury Duty"
"Special Project"
"Tallahassee"
"After Hours"
"Test the Store"
"Last Day in Florida"
"Get the Girl"
"Welcome Party"
"Angry Andy"
"Fundraiser"
"Turf War"
"Free Family Portrait Studio"
Season 9
"New Guys"
"Roy's Wedding"
"Andy's Ancestry"
"Work Bus"
"Here Comes Treble"
"The Boat"
"The Whale"
"The Target"
"Dwight Christmas"
"Lice"
"Suit Warehouse"
"Customer Loyalty"
"Junior Salesman"
"Vandalism"
"Couples Discount"
"Moving On"
"The Farm"
"Promos"
"Stairmageddon"
"Paper Airplane"
"Livin' the Dream"
"A.A.R.M."
"Finale"
Webisodes
The Accountants
Kevin's Loan
The Outburst
Blackmail
Subtle Sexuality
The Mentor
The 3rd Floor
The Podcast
The Girl Next Door
Retrieved from "https://en.wikipedia.org/w/index.php?title=Local_Ad&oldid=846790303"
Categories:
The Office (U.S. season 4) episodes
2007 American television episodes
Second Life
Television episodes about advertising
Hidden categories:
Webarchive template wayback links
Tv.com template using numeric id
Good articles
Navigation menu
Personal tools
Not logged in
Talk
Contributions
Create account
Log in
Namespaces
Article
Talk
Variants
Views
Read
Edit
View history
More
Search
Navigation
Main page
Contents
Featured content
Current events
Random article
Donate to Wikipedia
Wikipedia store
Interaction
Help
About Wikipedia
Community portal
Recent changes
Contact page
Tools
What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Wikidata item
Cite this page
Print/export
Create a book
Download as PDF
Printable version
Languages
Add links
This page was last edited on 20 June 2018, at 22:25 (UTC).
Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
Privacy policy
About Wikipedia
Disclaimers
Contact Wikipedia
Developers
Cookie statement
Mobile view
Enable previews

values: mw-page-base noprint

values: mw-head-base noprint

values: This is a good article. Follow the link for more information.

attrs: class id

values: firstHeading firstHeading en

values: siteSub noprint

attrs: class href

values: mw-jump-link #mw-head

values: mw-jump-link #p-search

value: b

values: text-align:center;font-size:125%;font-weight:bold;font-weight: normal; background: #CCCCFF; padding: 0.25em 1em; line-height: 1.5em;

value: span

values: text-align:center;font-weight: bold; font-size: 110%

values: text-align:center;background: #CCCCFF; padding: 0.25em 1em; line-height: 1.5em;

values: text-align: left; padding: 5px; margin: 0; padding-left: 1em

values: width: 50%; padding: 0.2em 0.1em 0.2em 0; text-align: center;

values: width: 50%; padding: 0.2em 0 0.2em 0.1em; text-align: center;

values:
/wiki/Television_program
mw-redirect
Television program

values:
/wiki/Nielsen_rating
mw-redirect
Nielsen rating

values:
/wiki/The_Job_(The_Office_episode)
mw-redirect
The Job (The Office episode)

values:
nofollow
external text
http://my.foxsearchlight.com/node/1237

values:
nofollow
external text
http://clearnightsky.com/node/391

values:
nofollow
external text
http://clearnightsky.com/node/407

values:
nofollow
https://www.imdb.com/title/tt1031473/
external text

values: nowraplinks collapsible autocollapse navbox-inner mw-collapsible mw-made-collapsible mw-collapsed

values: Take Your Daughter to Work Day (The Office)

values:
/wiki/Kevin%27s_Loan
mw-redirect
Kevin's Loan

values:
/wiki/The_Outburst
mw-redirect
The Outburst

values:
/wiki/Blackmail_(The_Office)
mw-redirect
Blackmail (The Office)

values:
/wiki/Subtle_Sexuality
mw-redirect
Subtle Sexuality

values:
/wiki/The_Mentor_(webisodes)
mw-redirect
The Mentor (webisodes)

values:
/wiki/The_3rd_Floor
mw-redirect
The 3rd Floor

values:
/wiki/The_Podcast
mw-redirect
The Podcast

values: Category:The Office (U.S. season 4) episodes

values: Category:2007 American television episodes

values: Category:Television episodes about advertising

values: Category:Webarchive template wayback links

values: Category:Tv.com template using numeric id

values: Discussion about edits from this IP address [ctrl-alt-n]

values: A list of edits made from this IP address [ctrl-alt-y]

values: You are encouraged to create an account and log in; however, it is not mandatory

values: You're encouraged to log in; however, it's not mandatory. [ctrl-alt-o]

values:
/wiki/Local_Ad
View the content page [ctrl-alt-c]
c

values: Discussion about the content page [ctrl-alt-t]

values: p-namespaces navigation vectorTabs p-namespaces-label

values:
p-variants
navigation
vectorMenu emptyPortlet
p-variants-label

values:
/w/index.php?title=Local_Ad&action=edit
Edit this page [ctrl-alt-e]
e

values: Past revisions of this page [ctrl-alt-h]

values: p-views navigation vectorTabs p-views-label

values:
p-cactions
navigation
vectorMenu emptyPortlet
p-cactions-label

values:
mw-wiki-logo
/wiki/Main_Page
Visit the main page

values:
/wiki/Main_Page
Visit the main page [ctrl-alt-z]
z

values: Featured content – the best of Wikipedia

values: Find background information on current events

values:
/wiki/Special:Random
Load a random article [ctrl-alt-x]
x

values: portal navigation p-navigation p-navigation-label

values: Guidance on how to use and edit Wikipedia

values: About the project, what you can do, where to find things

values: mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Local_Ad rootpage-Local_Ad skin-vector action-view