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New Coke
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New Coke
Type
Cola
Manufacturer
The Coca-Cola Company
Distributor
Coca-Cola Enterprises
Country of origin
USA
Introduced
April 23, 1985
Discontinued
July 2002
Color
Caramel
Variants
Coke Ⅱ
New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke). New Coke originally had no separate name of its own but was simply known as "the new taste of Coca-Cola" until 1992, when it was renamed Coke Ⅱ.[1]
Coca-Cola's market share had been losing ground to diet soft drinks and non-cola beverages for many years. Consumers who were purchasing regular colas seemed to prefer the sweeter taste of rival Pepsi-Cola, as Coca-Cola learned in conducting blind taste tests. However, the American public's reaction to the change was negative, even hostile, and the new cola was considered a major failure. The subsequent, rapid reintroduction of Coke's original formula, rebranded "Coca-Cola Classic" and put back into market within three months of New Coke's debut, resulted in a significant gain in sales. This led to speculation by some that the introduction of the New Coke formula was just a marketing ploy to stimulate sales of original Coca-Cola; however, the company has maintained it was a genuine attempt to replace the original product.[2]
Coke Ⅱ was completely discontinued in July 2002. It remains influential as a cautionary tale against tampering too extensively with a well-established and successful brand.
Contents
[hide]
1 Background
1.1 Market research
2 Launch
2.1 Early acceptance
2.2 Backlash
2.3 Response by Pepsi
2.4 Company dissatisfaction
2.5 Reversal
3 Aftermath
3.1 After Coca-Cola Classic
3.2 Coke Ⅱ
3.3 Commercial legacy
3.4 Conspiracy theories
3.5 Taste test problems
4 See also
5 References
6 Further reading
7 External links
Background[edit]
After World War II, the market share for Coca-Cola was 60%. By 1983, it had declined to under 24%, largely because of competition from Pepsi-Cola. Pepsi had begun to outsell Coke in supermarkets; Coke maintained its edge only through soda vending machines and fountain sales in fast food restaurants, concessions, and sports venues where Coca-Cola had purchased "pouring rights".[2]
Market analysts believed baby boomers were more likely to purchase diet drinks as they aged and remained health- and weight-conscious. Growth in the full-calorie segment would have to come from younger drinkers, who at that time favored Pepsi by even more overwhelming margins than the market as a whole.[3] Meanwhile, the overall market for colas steadily declined in the early 1980s, as consumers increasingly purchased diet and non-cola soft drinks, many of which were sold by Coca-Cola themselves. This trend further eroded Coca-Cola's market share.[4][5] When Roberto Goizueta became Coca-Cola CEO in 1980, he pointedly told employees there would be no "sacred cows" in how the company did business, including how it formulated its drinks.[6]
Market research[edit]
One of Coke's ads to promote the flavor change
Coca-Cola's senior executives commissioned a secret project headed by marketing vice president Sergio Zyman and Coca-Cola USA president Brian Dyson to create a new flavor for Coke. The effort, Project Kansas, took its name from a photo of Kansas journalist William Allen White drinking a Coke; the image had been used extensively in Coca-Cola advertising and hung on several executives' walls.[7]:114
The sweeter cola overwhelmingly beat both regular Coke and Pepsi in taste tests, surveys, and focus groups. Asked if they would buy and drink the product if it were Coca-Cola, most testers said they would, although it would take some getting used to. About 10-12% of testers felt angry and alienated at the thought, and said they might stop drinking Coke altogether. Their presence in focus groups tended to negatively skew results as they exerted indirect peer pressure on other participants.[8]:355
The surveys, which were given more significance by standard marketing procedures of the era, were less negative than the taste tests and were key in convincing management to change the formula in 1985, to coincide with the drink's centenary. But the focus groups had provided a clue as to how the change would play out in a public context, a data point the company downplayed but which proved important later.[9]
Management rejected an idea to make and sell the new flavor as a separate variety of Coca-Cola. The company's bottlers were already complaining about absorbing other recent additions into the product line since Diet Coke in 1982; Cherry Coke was launched nationally nearly concurrently with New Coke during 1985. Many of them had sued over the company's syrup pricing policies. A new variety of Coke in competition with the main variety could also have cannibalized Coke’s sales and increase the proportion of Pepsi drinkers relative to Coke drinkers.
Early in his career with Coca-Cola, Goizueta had been in charge of the company's Bahamian subsidiary. In that capacity, he had improved sales by tweaking the drink's flavor slightly, so he was receptive to the idea that changes to the taste of Coke could lead to increased profits. He believed it would be "New Coke or no Coke",[7]:106 and that the change must take place openly. He insisted that the containers carry the "New!" label, which gave the drink its popular name.[8]:358
Goizueta also made a visit to his mentor and predecessor as the company's chief executive, the ailing Robert W. Woodruff, who had built Coke into an international brand following World War Ⅱ. He claimed he had secured Woodruff's blessing for the reformulation, but even many of Goizueta's closest friends within the company doubt that Woodruff understood Goizueta's intentions.[8]:356[7]:115
Launch[edit]
“ To hear some tell it, April 23, 1985, was a day that will live in marketing infamy... spawning consumer angst the likes of which no business has ever seen. ”
— The Coca-Cola Company, on the New Coke announcement[10]
New Coke was introduced on April 23, 1985. Production of the original formulation ended later that week. In many areas, New Coke was initially introduced in "old" Coke packaging; bottlers used up remaining cans, cartons and labels before new packaging was widely available. Old cans containing New Coke were identified by their gold colored tops, while glass and plastic bottles had red caps instead of silver and white, respectively.
The press conference at New York City's Lincoln Center to introduce the new formula did not go well. Reporters had already been fed questions by Pepsi,[11] which was worried that New Coke would erase its gains. Goizueta, Coca-Cola's CEO, described the new flavor as "bolder", "rounder", and "more harmonious",[8]:352 and defended the change by saying that the drink's secret formula was not sacrosanct and inviolable. As far back as 1935, Coca-Cola sought kosher certification from an Atlanta rabbi and made two changes to the formula so the drink could be considered kosher (as well as halal and vegetarian).[12] Goizueta also refused to admit that taste tests had led the change, calling it "one of the easiest decisions we've ever made."[7]:117) A reporter asked whether Diet Coke would also be reformulated "assuming [New Coke] is a success," to which Goizueta curtly replied, "No. And I didn't assume that this is a success. This is a success."[8]:352
The emphasis on the sweeter taste of the new flavor also ran contrary to previous Coke advertising, in which spokesman Bill Cosby had touted Coke's less-sweet taste as a reason to prefer it over Pepsi.[11]:136 Nevertheless, the company's stock went up on the announcement, and market research showed 80% of the American public was aware of the change within days.[7]:119[13]
Early acceptance[edit]
The company, as it had planned, introduced the new formula with big marketing pushes in New York (workers renovating the Statue of Liberty were symbolically the first Americans given cans to take home)[13] and Washington, D.C. (where thousands of free cans were given away in Lafayette Park). As soon as New Coke was introduced, the new formula was available at McDonald's and other drink fountains in the United States. Sales figures from those cities, and other areas where it had been introduced, showed a reaction that went as the market research had predicted. In fact, Coke's sales were up 8% over the same period as the year before.[6]
Most Coke drinkers resumed buying the new Coke at much the same level as they had the old one. Surveys indicated, in fact, that a majority liked the new flavoring.[11]:153 Three-quarters of the respondents said they would buy New Coke again.[6] The big test, however, remained in the Southeast, where Coke was first bottled and tasted.
Backlash[edit]
Despite New Coke's acceptance with a large number of Coca-Cola drinkers, many more resented the change in formula and were not shy about making that known — just as had happened in the focus groups. Many of these drinkers were Southerners, some of whom considered Coca-Cola a fundamental part of their regional identity. They viewed the company's decision to change the formula through the prism of the Civil War, as another surrender to the "Yankees".[11]:149-151
Company headquarters in Atlanta began receiving letters and telephone calls expressing anger or deep disappointment. The company received over 40,000 calls and letters,[7]:119 including one letter, delivered to Goizueta, that was addressed to "Chief Dodo, The Coca-Cola Company". Another letter asked for his autograph, as the signature of "one of the dumbest executives in American business history" would likely become valuable in the future. The company hotline, 1-800-GET-COKE, received over 1,500 calls a day compared to around 400 before the change.[10] A psychiatrist whom Coke had hired to listen in on calls told executives that some people sounded as if they were discussing the death of a family member.[11]:163
They were, nonetheless, joined by some voices from outside the region. Chicago Tribune columnist Bob Greene wrote some widely reprinted pieces ridiculing the new flavor and damning Coke's executives for having changed it. Comedians and talk show hosts, including Johnny Carson and David Letterman, made regular jokes mocking the switch. Ads for New Coke were booed heavily when they appeared on the scoreboard at the Houston Astrodome.[13] Even Fidel Castro, a longtime Coca-Cola drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence.[8]:362 Goizueta's own father expressed similar misgivings to his son, who later recalled that it was the only time the older man had agreed with Castro, whose rule he had fled Cuba to avoid.[7]:118
Gay Mullins, a Seattle retiree looking to start a public relations firm with $120,000 of borrowed money, formed the organization Old Cola Drinkers of America on May 28 to lobby Coca-Cola to either reintroduce the old formula or sell it to someone else. His organization eventually received over 60,000 phone calls. He also filed a class action lawsuit against the company (which was quickly dismissed by a judge who said he preferred the taste of Pepsi[14]), while nevertheless expressing interest in landing The Coca-Cola Company as a client of his new firm should it reintroduce the old formula.[11]:160 In two informal blind taste tests, Mullins either failed to distinguish New Coke from old or expressed a preference for New Coke.[11]:162
Still, despite ongoing resistance in the South, New Coke continued to do well in the rest of the country.[11]:149-151 But executives were uncertain of how international markets would react. Executives met with international Coke bottlers in Monaco; to their surprise, the bottlers were not interested in selling New Coke.[15] Zyman also heard doubts and skepticism from his relatives in Mexico, where New Coke was slated to be introduced later that summer, when he went there on vacation.
Goizueta stated that Coca-Cola employees who liked New Coke felt unable to speak up due to peer pressure, as had happened in the focus groups. Donald Keough, the Coca-Cola president and chief operating officer, reported overhearing someone say at his country club that they liked New Coke, but they would be "damned if I'll let Coca-Cola know that."[11]:154
Response by Pepsi[edit]
Pepsi-Cola took advantage of the situation, running ads in which a first-time Pepsi drinker exclaimed, "Now I know why Coke did it!"[11]:148-9 Even amidst consumer anger and several Pepsi ads mocking Coca-Cola's debacle, Pepsi actually gained very few long-term converts over Coke's switch, despite a 14% sales increase over the same month the previous year, the largest sales growth in the company's history.[6] Coca-Cola's director of corporate communications, Carlton Curtis, realized over time that consumers were more upset about the withdrawal of the old formula than the taste of the new one.[11]:175
Roger Enrico, then director of Pepsi's North American operations, declared a company-wide holiday and took out a full-page ad in The New York Times proclaiming that Pepsi had won the long-running "Cola Wars".[7]:115 [8]:359 Since Coke officials were preoccupied over the weekend with preparations for the announcement, their Pepsi counterparts had time to cultivate skepticism among reporters, sounding themes that would later come into play in the public discourse over the changed drink.[11]:125 After the announcement on April 23, PepsiCo gave their employees the day off saying, "By today's action, Coke has admitted that it's not the real thing."
Company dissatisfaction[edit]
Some Coca-Cola executives had quietly been arguing for a reintroduction of the old formula as early as May.[11]:157 By June, when soft drink sales usually start to rise, the numbers showed that new Coke was leveling among consumers. Executives feared social peer pressure was now affecting their bottom line. Some consumers even began trying to obtain "old" Coke from overseas, where the new formula had not yet been introduced, as domestic stocks of the old drink were exhausted.[11]:158 Over the course of the month, Coca-Cola's chemists also quietly reduced the acidity level of the new formula, hoping to assuage complaints about the flavor and allow its sweetness to be better perceived (advertisements pointing to this change were prepared, but never used).[8]:364
In addition to the noisier public protests, boycotts, and bottles being emptied into the streets of several cities, the company had more serious reasons to be concerned. Its bottlers, and not just the ones still suing the company over syrup pricing policies, were expressing concern. While they had given Goizueta a standing ovation when he announced the change at an April 22 bottlers' meeting at Atlanta's Woodruff Arts Center, glad the company had finally taken some initiative in the face of Pepsi's advances,[13] they were less enthusiastic about the taste.[8]:364 [7]:106,116 Most of them saw great difficulty having to promote and sell a drink that had long been marketed as "The Real Thing", constant and unchanging, now that it had been changed.
The 20 bottlers still suing Coca-Cola made much of the change in their legal arguments. Coca-Cola had argued in its defense when the suit was originally filed that the formula's uniqueness and difference from Diet Coke justified different pricing policies from the latter – but if the new formula was simply an HFCS-sweetened Diet Coke, Coca-Cola could not argue the formula was unique. Bottlers, particularly in the South, were also tired of facing personal opprobrium over the change. Many reported that some acquaintances and even friends and relatives had ostracized them, or had expressed displeasure in other emotionally hurtful ways. On June 23, several of the bottlers took these complaints to Coca-Cola executives in a private meeting.[7]:121 With the company now fearing boycotts not only from its consumers but its bottlers, talks about reintroducing the old formula moved from "if" to "when".
Finally the Coca-Cola board had had enough and decided to bring back the old Coke. Company president Donald Keough revealed years later, in the documentary The People vs. Coke (2002), that they realized this was the only right thing to do when they visited a small restaurant in Monaco and the owner of the restaurant proudly said they had "the real thing, it's a real Coke," offering them a chilled 6 and 1/2 oz. glass bottle of original Coca-Cola.[16]
Reversal[edit]
Coca-Cola executives announced the return of the original formula during the afternoon of July 11, seventy-eight days after New Coke's introduction. ABC News' Peter Jennings interrupted General Hospital with a special bulletin to share the news with viewers. On the floor of the U.S. Senate, David Pryor called the reintroduction "a meaningful moment in U.S. history".[8] The company hotline received 31,600 calls in the two days after the announcement.[10]
The new product continued to be sold and retained the name Coca-Cola (until 1992, when it was renamed Coke Ⅱ), so the original formula was renamed Coca-Cola Classic (also called Coke Classic), and for a short period it was referred to by the public as Old Coke. Some who tasted the reintroduced formula were not convinced that the first batches really were the same formula that had supposedly been retired that spring. This was true for a few regions, because Coca-Cola Classic differed from the original formula in that all bottlers who hadn't already done so were using high fructose corn syrup instead of cane sugar to sweeten the drink, though most had by this time.[11]:183
"There is a twist to this story which will please every humanist and will probably keep Harvard professors puzzled for years," said Keough at a press conference. "The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people."
The company gave Gay Mullins, founder of the organization Old Cola Drinkers of America (which had lobbied Coca-Cola to either reintroduce the old formula or sell it to someone else), the first case of Coca-Cola Classic.[13]
Aftermath[edit]
By the end of the year, Coca-Cola Classic was substantially outselling both New Coke and Pepsi. Six months after the rollout, Coke's sales had increased at more than twice the rate of Pepsi's.[17]
New Coke's sales dwindled to a three percent share of the market, although it was selling quite well in Los Angeles and some other key markets.[17] Later research, however, suggested that it was not the reintroduction of Coca-Cola Classic, but instead the less-heralded rollout of Cherry Coke, that can be credited with the company's success that year.[11]:187
The Coca-Cola Company spent a considerable amount of time trying to figure out where it had made a mistake, ultimately concluding that it had underestimated the public reaction of the portion of the customer base that would be alienated by the switch. This would not emerge for several years afterward, however, and in the meantime the public simply concluded that the company had, as Keough suggested, failed to consider the public's attachment to the idea of what Coke's old formula represented. While that has become conventional wisdom in the ensuing years, some analyses have suggested otherwise.
This populist version of the story served Coke's interests, however, as the whole episode did more to position and define Coca-Cola as a brand embodying values distinct from Pepsi than any deliberate effort to do so probably could have done. Allowing itself to be portrayed as a somewhat clueless large corporation forced to back off a big change by overwhelming public pressure flattered customers (as Keough put it, "We love any retreat which has us rushing toward our best customers with the product they love the most."[8]:360 Bottles and cans continued to bear the "Coca-Cola Classic" title until 2009 when the company announced that it would discontinue the use of "Classic" to avoid confusion with the younger generation.[18]
While in the short term the fiasco led Bill Cosby to end his long time advertising for Coke, claiming his commercials that praised the superiority of the new formula had hurt his credibility, no one at Coca-Cola was fired or otherwise held responsible for what is still widely perceived as a misstep, for the simple reason that it ultimately wasn't. When Goizueta died in 1997, the company's share price was at a level well above what it was when he had taken over 16 years earlier and its position as market leader even more firmly established. At the time Roger Enrico, then head of Pepsi's American operations, likened New Coke to the Edsel.[19][citation needed] Later, when he became PepsiCo's CEO, he modified his assessment of the situation, saying that had people been fired or demoted over New Coke, it would have sent a message that risk-taking was strongly discouraged at the company.[20]
In the late 1990s, Zyman summed up the New Coke experience thus:
Yes, it infuriated the public, cost us a ton of money and lasted for only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke.[21]
New Coke continued to do what it had originally been designed to do: win taste tests. In 1987, The Wall Street Journal surveyed 100 randomly selected cola drinkers, the majority of whom indicated a preference for Pepsi, with Classic Coke accounting for the remainder save two New Coke loyalists. When this group was given a chance to try all three in a blind test, New Coke slightly edged out Pepsi – yet many drinkers reacted angrily to finding they had chosen a brand other than their favorite.[22]
Goizueta claimed that he never once regretted the decision. He even threw a tenth anniversary party for New Coke in 1995 and continued to drink it until his death in 1997.[13]
After Coca-Cola Classic[edit]
In the short run, the reintroduction of original Coca-Cola saved Coke's sales numbers and brought it back in the good graces of many customers and bottlers. Phone calls and letters to the company were as joyful and thankful as they had been angry and depressed. "You would have thought we'd cured cancer", said one executive.[11]:181
But confusion reigned at the company's marketing department, which had to come up with a plan to market two Coca-Colas where such plans had been completely off the table just a few months before. Coca-Cola Classic did not need much help, with a "Red, White and You" campaign showcasing the American virtues many of those who had clamored for its reintroduction had pointedly reminded the company that it embodied. But the company was at a loss to sell what was now just "Coke". "The Best Just Got Better" could no longer be used. Marketers fumbled for a strategy for the rest of the year.[8]:366 Matters were not helped when McDonald's announced shortly after the reintroduction that it was switching from New Coke back to Coca-Cola Classic at every one of its restaurants across the country.[8]:369
Max Headroom print ad from "Catch the Wave"
At the beginning of 1986, however, Coke's marketing team found a strategy by returning to one of their original motives for changing the formula: the youth market so beholden to Pepsi. Max Headroom, the purportedly computer-generated media personality played by Matt Frewer, was chosen to replace Cosby as the spokesman for Coke's new "Catch the Wave" campaign. With his slicked-back hair and sunglasses, he was already known to much of the U.S. youth audience through appearances on MTV, where he had first appeared in the Art of Noise's "Paranoimia" video and Cinemax. The campaign was launched with a television commercial produced by McCann Erickson New York, with Max saying in his trademark stutter, "C-c-c-catch the wave!" and referring to his fellow "Cokeologists".[23] In a riposte to Pepsi's televisual teasings, one showed Headroom asking a Pepsi can he was "interviewing" how it felt about more drinkers preferring Coke to it and then cut to the condensation forming on, and running down, the can. "S-s-s-s-sweating?", he asked.
The campaign was a huge success, and surveys likewise showed that more than three-quarters of the target market were aware of the ads within two days. Coke's corporate hotline received more calls about Max than any previous spokesperson, some even asking if he had a girlfriend.[24] The ads and campaign continued throughout the year and were chosen as best of 1986 by Video Storyboard of New York.[24]
Coke Ⅱ[edit]
A can of Coke Ⅱ
In 1985, New Coke was sold only in Canada, the United States, and United States territories, while the original formula continued to be sold in the rest of the world. New Coke was eventually returned to the company's product portfolio; it was test-marketed in certain U.S. cities under the name Coke Ⅱ in 1990,[1] and officially renamed Coke Ⅱ in late 1992, despite the company's original intention not to create a second brand. Filmmaker Miranda July is said to have suggested the name of Coke Ⅱ while working as a tastemaker for an ad agency.[25]
However, Coca-Cola did little to promote or otherwise distinguish it. In a market already offering far more choice of drinks calling themselves "Coke" in some fashion or another, the public saw little reason to embrace a product they had firmly rejected seven years earlier, and within about a year, Coke Ⅱ was largely off the American shelves again. By 1998, it could be found only in some scattered Midwestern and overseas markets, and in July 2002, Coca-Cola announced that it would be discontinued entirely.
On August 16, 2002, Coca-Cola announced a change of the label in which the word "Classic" was no longer so prominent, leading to speculation that it would eventually be removed and the last traces of New Coke eliminated.[26] In 2009, Coca-Cola permanently removed "Classic" from its North American packaging.[27] As of 2017, however, the "Classic" label continues to appear on Coke cans in international markets.[28][29][30]
Commercial legacy[edit]
New Coke had the spotlight for only three months in 1985, but it casts a long shadow, in both the business world and popular culture that can still be seen today. It is most frequently mentioned as a cautionary tale among businesses against tampering too extensively with a well-established and successful brand.
"For a product so widely despised," noted AdWeek blogger Tim Nudd in 2006, more than two decades later, "New Coke (a.k.a. Coke Ⅱ) still gets an admirable amount of ink." He noted Blink: The Power of Thinking Without Thinking (2005) by Malcolm Gladwell, and Why Most Things Fail: Evolution, Extinction and Economics (2005) by Paul Ormerod, that dealt with it at some length, as well as two recent mentions in Forbes and Sports Illustrated.[31]
Within Coca-Cola, the role the company's bottlers had played in forcing its hand led executives to create a new subsidiary, Coca-Cola Enterprises, which bought out several of the larger bottlers and placed distribution and marketing efforts more tightly under Coca-Cola's control.[citation needed]
Conspiracy theories[edit]
The Coca-Cola Company's apparently sudden reversal on New Coke led to several rumors and conspiracy theories that have circulated in the years since to explain how a company with the resources and experience of Coca-Cola could have made such an obvious and colossal blunder.
Some explanations that have been proffered are:
The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike.[2] Keough answered this speculation by saying "We're not that dumb, and we're not that smart."[2][15]
The putative switch was planned all along to cover the change from sugar-sweetened Coke to much less expensive high fructose corn syrup (HFCS), a theory that was supposedly given credence by the apparently different taste of Coke Classic when it first hit the market (the U.S. sugar trade association took out a full-page ad lambasting Coke for using HFCS in all bottling of the old formula when it was reintroduced).[11] In fact, Coca-Cola began allowing bottlers to remove up to half of the product's cane sugar as early as 1980, five years before the introduction of New Coke. By the time the new formula was introduced, most bottlers had already sweetened the drink entirely with HFCS.[2]
It provided cover for the final removal of all coca derivatives from the product to placate the Drug Enforcement Administration, which was trying to eradicate the plant worldwide to combat an increase in cocaine trafficking and consumption. While Coke's executives were indeed relieved the new formula contained no coca and concerned about the long-term future of the Peruvian government-owned coca fields that supplied it in the face of increasing DEA pressure to end cultivation of the crop, according to author Mark Pendergrast there was no direct pressure from the DEA on Coca-Cola to do so.[8] This theory was endorsed in a TIME magazine article, as well as by historian Bartow Elmore, who claims the reformulation was made in response to the escalating War on Drugs by the Reagan Administration.[32]
Taste test problems[edit]
In his book Blink: The Power of Thinking Without Thinking (2005), Malcolm Gladwell relates his conversations with market researchers in the food industry who put most of the blame for the failure of New Coke on the flawed nature of taste tests. They claim most are subject to systematic biases. Tests such as the Pepsi Challenge were "sip tests", meaning that drinkers were given small samples (less than a can or bottle's worth) to try. Gladwell contends that what people say they like in these tests may not reflect what they actually buy to drink at home over several days.[33] Carol Dollard, who once worked in product development for Pepsi, told Gladwell: "I've seen many times where the sip test will give you one result and the home-use test will give you the exact opposite."[33]:159 For example, although many consumers react positively to the sweeter taste of Pepsi in small volumes, it may become unattractively sweet when drunk in quantity. Coke, on the other hand, may be more attractive for drinking in volume, because it is less sweet. A more comprehensive testing regimen could possibly have revealed this, Gladwell's sources believe.[33]
Gladwell reports that other market researchers have criticized Coke for not realizing that much of its success as a brand came from what they call sensation transference, a phenomenon first described by marketer Louis Cheskin in the late 1940s: tasters unconsciously add their reactions to the drink's packaging into their assessment of the taste.[34] For example, one of the researchers told Gladwell that his firm's research had found 7-Up drinkers believe a sample from a bottle with a more yellow label is more "lemony", although the flavor was identical.[33]:163
In Coke's case, it is alleged that buyers, subject to sensation transference, were also "tasting" the red color of the container and distinctive Coca-Cola script. It was therefore, in their opinion, a mistake to focus solely on the product and its taste. "The mistake Coke made," said Darrel Rhea, an executive with the firm Cheskin founded, "was in attributing their loss in share entirely to the product." He points to Pepsi's work in establishing a youth-oriented brand identity from the 1960s as having more bearing on its success.[35]
Coke considered but rejected gradually changing the drink's flavor incrementally, without announcing they were doing so. Executives feared the public would notice and exaggerate slight differences in taste. In 1998, Joel Dubow, a professor of food marketing at St. Joseph's University, tested this "flavor balance hypothesis" and argued that it was not true. He and fellow researcher Nancy Childs tested mixtures of Coca-Cola Classic and Coke Ⅱ and found that the gradual changes of taste were not noticed by a significant number of tasters. Coke, he said, would have succeeded had it chosen this strategy.[36]
See also[edit]
1980s portal
Atlanta portal
Drink portal
Coca-Cola C2
Crystal Pepsi
Dasani (United Kingdom)
List of defunct consumer brands
MagiCan
OK Soda
References[edit]
^ Jump up to: a b Jamieson, Sean (April 5, 1990). "Coke II makes its Spokane debut". Spokesman-Review. (Spokane, Washington). p. A8.
^ Jump up to: a b c d e Mikkelson, Barbara (March 13, 2007). "Knew Coke / New Coke Origin". Snopes.com. Retrieved March 16, 2010.
Jump up ^ Koten, John; Kilman, Scott (12 July 1985). "Coca-Cola Faces Tough Marketing Task in Attempting to Sell Old and New Coke". The Wall Street Journal.
Jump up ^ Stevenson, Richard W. (20 August 1985). "New Coke vs. Classic: The Verdict Is Still Out". The New York Times. NYTimes Co. Retrieved 8 April 2017.
Jump up ^ "The Real Story of New Coke, http://www.coca-colacompany.com/stories/coke-lore-new-coke/>
^ Jump up to: a b c d Demott, John S. (24 June 1985). "All Afizz Over the New Coke". Time. Retrieved 8 April 2017.
^ Jump up to: a b c d e f g h i j Hays, Constance L. (2005). The Real Thing: Truth and Power at the Coca-Cola Company (Random House Trade pbk. ed.). New York: Random House. ISBN 0-8129-7364-X.
^ Jump up to: a b c d e f g h i j k l m n Pendergrast, Mark (2004). For God, Country and Coca-Cola : The Definitive History of the Great American Soft Drink and the Company that Makes It (2. ed., rev. and expanded, [Nachdr.] ed.). New York: Basic Books. ISBN 0-465-05468-4.
Jump up ^ Schindler, Robert M. (1992). "The Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence". Marketing Research. 4 (4): 22 [p. 27]. ISSN 1040-8460.
^ Jump up to: a b c "The Real Story of New Coke". Coke Lore. The Coca-Cola Company. Retrieved October 10, 2011.
^ Jump up to: a b c d e f g h i j k l m n o p q r Oliver, Thomas (1987). The Real Coke, The Real Story (Repr ed.). New York: Penguin Books. ISBN 0140104089.
Jump up ^ American Jewish Historical Society
^ Jump up to: a b c d e f Matthews, Blair (Spring 2005). "Coca Cola's Big Mistake: New Coke 20 Years Later ..." Soda Pop Dreams. Archived from the original on December 2009. Retrieved June 16, 2006.
Jump up ^ "Coke Flavor-Suit Rejected". UPI. June 21, 1985.
^ Jump up to: a b Barry, Daniel (2002). People vs Coke. BBC Documentary.
Jump up ^ Barry, Daniel (2002). The People vs Coke. BBC Documentary.
^ Jump up to: a b "Topics; Cars and Cola Jokes". The New York Times. October 23, 1985. Retrieved November 19, 2006.
Jump up ^ Geller, Martinne (January 30, 2009). "Coke scraps "Classic" tag from flagship cola: report". Reuters.
Jump up ^ TIME; July 22, 1985; 48
Jump up ^ En Erico, Roger & Kornbluth, Jesse. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York, NY: Bantam Books. p. 240. ISBN 0-553-26632-2. CS1 maint: Multiple names: authors list (link)
Jump up ^ Bigford, Andrew. "Last Run: Sergio Zyman". SKI Magazine. Retrieved June 14, 2006.
Jump up ^ Smith, Gary (October 15, 2006) [1998]. Introduction to Statistical Reasoning. McGraw Hill. pp. 186–87.
Jump up ^ "Max & N-N-New Coke". The Max Headroom Chronicles. 2005. Retrieved December 14, 2006.
^ Jump up to: a b "Highlights in the History of Coca-Cola Television Advertising". Library of Congress. Retrieved June 22, 2006.
Jump up ^ Onstad, Katrina (July 14, 2011). "Miranda July, The Make-Believer". The New York Times.
Jump up ^ John H. McConnell; How to Design, Implement and Interpret an Employee Survey, AMACOM Division of the American Management Association, ISBN 0-8144-0709-9, 2003, 3.
Jump up ^ Clifford, Stephen (January 31, 2009). "Coca-Cola Deleting 'Classic' From Coke Label". The New York Times. Retrieved October 3, 2011.
Jump up ^ "Coca-Cola – Coca-Cola Malaysia". www.coca-cola.com.my. Retrieved 2017-10-17.
Jump up ^ "Coca-Cola Australia, New Look - Same great feeling. Discover our brands and stay up to date with the latest news and special events". www.coca-cola.com.au. Retrieved 2017-10-17.
Jump up ^ "Coca-Cola Classic | Coca-Cola GB". Retrieved 2017-10-17.
Jump up ^ Nudd, Tim (February 24, 2006). "Where are the last few cans of New Coke?". AdWeek. Retrieved June 26, 2006.
Jump up ^ "New Coke History America". TIME.
^ Jump up to: a b c d Gladwell, Malcolm (2005). Blink: The Power of Thinking Without Thinking (1. ed.). New YorK (etc.): Back Bay. ISBN 0-316-17232-4.
Jump up ^ Cheskin, Louis & Ward, L.B. (September 1948). "Indirect Approach to Market Reactions". Harvard Business Review. CS1 maint: Multiple names: authors list (link)
Jump up ^ Gordon, Ian; Frank, Thomas (December 1999). "The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism". The Journal of American History. 86 (3): 1396. doi:10.2307/2568708.
Jump up ^ Dubow, Joel S; Childs, Nancy M (November 1998). "New Coke, Mixture Perception, and the Flavor Balance Hypothesis". Journal of Business Research. 43 (3): 147–155. doi:10.1016/s0148-2963(97)00220-8.
Further reading[edit]
Civille, Gail Vance & Lyon, Brenda G. (1996). Aroma and Flavor Lexicon for Sensory Evaluation. West Conshohocken, PA: American Society for Testing and Materials. CS1 maint: Uses authors parameter (link)
Hine, Thomas (1997). The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers. Back Bay Books. ISBN 0-316-36546-7. CS1 maint: Uses authors parameter (link)
Imram, Nazlin (1999). "The role of visual cues in customer perception and acceptance of a food product". Nutrition & Food Science. 99 (5): 224–230. doi:10.1108/00346659910277650. CS1 maint: Uses authors parameter (link)
Leven, S. and Levine, D. (1996). "Multiattribute Decision Making in Context: A Dynamic Neural Network Methodology". Cognitive Science. 20: 271–299. doi:10.1207/s15516709cog2002_4. CS1 maint: Uses authors parameter (link)
Meilgaard, Morten; Civille, Gail Vance & Carr, B. Thomas (1999). Sensory Evaluation Techniques (Third ed.). Boca Raton, FL: CRC Press. CS1 maint: Uses authors parameter (link)
Wilson, Timothy & Schooler, Jonathan (1999). "Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions". Journal of Personality and Social Psychology. 60 (2): 181–192. doi:10.1037/0022-3514.60.2.181. CS1 maint: Uses authors parameter (link)
External links[edit]
Bastedo, Michael & Davis, Angela. "God, What a Blunder: The New Coke Story". lycos.co.uk. Archived from the original on May 15, 2006. CS1 maint: Multiple names: authors list (link) CS1 maint: BOT: original-url status unknown (link) With a good talk on the problems of their research methodologies (focus groups v. surveys).
"Coke Lore (Knew Coke) — Snopes' take on New Coke". Snopes.
"Coke Lore: New Coke". Coca-Cola.
"New Coke - a market research disaster?". St John's College Blog. 2012.
"QuickTime news clip on New Coke introduction". KTLA. Los Angeles: CNN. Archived from the original on February 28, 2008. CS1 maint: BOT: original-url status unknown (link)

[show]
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World of Dance (season 2)
From Wikipedia, the free encyclopedia
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World of Dance
Season 2
Broadcast from
May 29 (2018-05-29) – September 12, 2018 (2018-09-12)
Judges
Jennifer Lopez
Ne-Yo
Derek Hough
Host(s)
Jenna Dewan
Broadcaster
NBC
Winner
The Lab
Origin
West Covina, California
Genre(s)
Hip Hop
Runner-up
Michael Dameski (Upper)
Chronology
◀
2018
The second season of American reality competition television series World of Dance premiered May 29, 2018, on NBC.[1] Jennifer Lopez, Ne-Yo, and Derek Hough returned as the judges, with Jenna Dewan also returning as the host.
Contents
1 Production
1.1 Format changes
1.2 Show concept
1.3 Scoring
2 Judges, host and mentors
3 Dancers
3.1 Junior (under 18, up to 4 members)
3.2 Junior Team (under 18, 5-15 members)
3.3 Upper (18 and over, up to 4 members)
3.4 Upper Team (18 and over, 5-15 members)
4 The Qualifiers
5 The Duels
5.1 The Duel Picks
6 The Cut
7 Divisional Final
8 World Final
8.1 Final Scores
9 Highest Scoring Dances
10 Ratings
11 Contestants who appeared on previous season
12 References
13 External links
Production[edit]
Season 2 was taped between January and March 2018 at Universal Studios Hollywood; about two months before first airing.
Format changes[edit]
While the format for season 2 remained relatively unchanged, there were a few slight alterations. Season 2 received a 16-episode order.,[2] six more than the ten-episode first season. Additionally, this season, a fourth category, Junior Team, was added for acts under 18 with 5 or more members. The qualifier rounds are cut down from a two minutes to an one-minute routine. The Duels are cut down from two minutes to a ´75 seconds´-routine. The top three highest-scoring acts in The Cut from each division will move on to The Divisional Final, in last season it was just the top two. The Cut, Divisional and World Final rounds are cut down from a two minutes to a '90 seconds'-routine. In The Cut and Divisional Final guess celebrities are assigned as mentors to each division. On World Final there are intermezzo shows. This season by Les Twins, Keone & Mari (actually Mariel) Madrid, Kinjaz and Derek Hough.
Show concept[edit]
In preparation for season two, handpicked competitors, being talented in any styles of dancing, from qualifying events around the nation and thousands of online submissions, are divided into four divisions: Junior (groups of 1-4, under 18), Upper (groups of 1-4, 18 and older), Junior Team (groups of 5+, under 18) and Upper Team (groups of 5+, 18 and older). In some cases dancers who didn't apply were directly contacted by the producers or their agents.
The elimination process of the contestants are in four rounds:
The Qualifiers - The contestants have to qualify with at least 80 points to make it to The Duels.
The Duels - The contestants choose their opponent starting with the highest scorer from the qualifiers. If the number of contestants in a division is uneven, the last duel will be competed by the three remaining opponents that were unpicked previously. The winner of the dual is the contestant/s with the highest score who then move on to The Cut.
The Cut - Mentors are assigned to each division to prepare the contestants for their performances. The top three scoring acts in each division move on to Divisional Final.
Divisional Final - The mentors still support the contestants from each division. A guest judge joins the panel to four judges. The top scoring act in each division will become division champion and move on to the World Final.[3]
In the World Final all four division champions will compete for the $1,000,000 USD grand prize. The concept of last season is copied; every contestant will perform twice in two separate rounds. The average score of both rounds by each contestant will make their final score. The contestant(s) with the highest final score will be crowned World of Dance champion 2018 and will win the $1,000,000 USD grand prize.
Scoring[edit]
The judges are scoring in 5 categories. Each category is worth 20 points, with a perfect score of 100:
Performance (20 points):
Effort: How many different elements put into the routine without overloading or rushing through it. What was the whole effort to dance the performance by the act.
Personality: How characters and personality put into the performance, in the sense of acting to stimulate emotions by the audience, telling a story or framing pictures.
Technique (20 points):
Transitions: How smooth and elegant the transitions from move to move were without lacking a performance moment.
Cleanness: How synchronized, ordered by a pattern, precise and committed the movements were within the act.
Execution: How flawless the execution of the performance by the act was to the performance song.
Choreography (20 points):
Difficulty: How difficult it was to perform the figures and movements by the act from judges point of view.
Musicality: How well pictures, figures and movements were choreographed to the sound and beat of the performance song.
Tricks: Are unexpected show elements included by properties, clothing or the bodies of the dancers and how well was it done.
Creativity (20 points):
Originality: How unique, new, fresh and interesting was the performance.
Artistic Choices: What styles of dancing were shown and merged. How well was it done regarding basic dance styles and style culture, e.g. costumes, shoes. The performance song and the use of properties are artistic choices as well. How well did they fit to the performance.
Dynamics: How energizing and powerful the performance was and how much action was on stage.
Presentation (20 points):
Crowd Appeal: How the crowd around the show stage reacted to the performance.
Impact: How memorable, influential and worth talking about it later the performance was.
Judges, host and mentors[edit]
Season 2 host and judges
Jenna Dewan
Jennifer Lopez
Derek Hough
Ne-Yo
Jennifer Lopez, Ne-Yo, and Derek Hough returned as the series judges, with Jenna Dewan returning as host.[4] Misty Copeland, who judged in season 1, is announced coming back as guest judge for the Divisional Final, with Julianne Hough, Mel B, Savion Glover and Paula Abdul also joining as guest mentors for The Cut.[5]
Tony Award winner Savion Glover will collaborate with judge Jennifer Lopez with the Junior Team division. Actress, dancer, singer and Emmy Award-winning choreographer Julianne Hough, who will be working with her brother, judge Derek Hough, in the Upper division. “America’s Got Talent” judge Mel B will join forces with judge Ne-Yo in mentoring the Junior division. World-renowned dancer/choreographer Paula Abdul will team with host/mentor Jenna Dewan in the Upper Team division Grammy Award-winning and multi-platinum selling artist Ciara joining as guest mentor during the Divisional Final as well (airing Wednesday, Sept. 5 at 9 p.m. ET/PT).
Three weeks after the season finale host Jenna Dewan publicly announced that she would not return as host for season 3. “It has been an absolute thrill to be a part of this incredible, groundbreaking show from the very beginning, and I am forever grateful“. While she may not return for season 3 as a host she confirmed she would be returning briefly as a mentor.
Dancers[edit]
The acts competing in season 2 were released by People on May 1, 2018 and Bustle.[6][7] The list of contestants who made it to The Duels is published by NewsWeek, except Elektro Elite and ThaMOST (s.below).[8] The ages for each dance act were made available on the World of Dance website.
Table key
Key
Description
Contestant(s) came in first in the World Final and won the competition
Contestant(s) didn't win in the World Final
Contestant(s) has/have qualified for the Divisional Final but didn't make it to The World Final
Contestant(s) has/have qualified for The Cut but didn't make it to The Divisional Final
Contestant(s) has/have qualified for The Duels but didn't make it to The Cut
Contestant(s) did not advance in The Qualifiers
Junior (under 18, up to 4 members)[edit]
Dance act
Age(s)
Hometown
Dance style
Elimination date
Placement
Charity & Andres 18 Springville, Utah Contemporary - World Final (3rd Place)
Sean & Kaycee 16/15 Los Angeles, California Hip Hop Fusion September 5, 2018 Division Final
Jaxon Willard 16 American Fork, Utah Contemporary September 5, 2018 Division Final
Josh & Taylor 18/15 Edmonton, Canada Hip Hop August 29, 2018 Cut
Avery & Marcus 13/17 San Clemente, California / Scottsdale, Arizona Contemporary/Ballet August 29, 2018 Cut
Jonas & Ruby 14/15 Miami, Florida Ballroom August 29, 2018 Cut
Madison Brown 12 Wellington, Florida Contemporary August 29, 2018 Cut
Victoria Caban 14 Jersey City, New Jersey Flamenco August 29, 2018 Cut
3 Xtreme 13-15 Bergen County, New Jersey Hip Hop August 1, 2018 Duels
Daniel & Mishella 10 Los Angeles, California Ballroom August 15, 2018 Duels
Elektro Elite 14-16* Gilbert, Arizona Hip Hop August 15, 2018 Duels [9]
Eva Igo1 15 Inver Grove Heights, Minnesota Contemporary July 25, 2018 Duels
FRESHH 14-16 Vancouver, Canada Hip Hop August 8, 2018 Duels
Lucas Marinetto 14 Leesburg, Virginia Tap August 8, 2018 Duels
Second to None 13-15 San Diego, California Tap August 15, 2018 Duels
Vivian Ruiz 16 Miami, Florida Contemporary August 1, 2018 Duels
The Gentlemen - Fairfield, California Hip Hop July 17, 2018 Qualifiers
Ages of Elektro Elite are taken from a personal Q&A video.
Junior Team (under 18, 5-15 members)[edit]
Dance act
Age(s)
Hometown
Dance style
Elimination date
Placement
The Lab1 8-16 West Covina, California Hip Hop - Winners
Fabulous Sisters 11-17 Fukushima, Japan Urban Dance September 5, 2018 Division Final
The Rock Company 10-16 Las Vegas, Nevada Contemporary September 5, 2018 Division Final
Expressenz 14-17 Indianapolis, Indiana Contemporary August 22, 2018 Cut
FLIP 15-17 Quebec, Canada Whacking August 22, 2018 Cut
The Pulse 15-17 Orem, Utah Ballroom August 22, 2018 Cut
Quad Squad 11-17 Anaheim Hills, California Contemporary August 22, 2018 Cut
Cubcakes Dance Crew 9-12 Orange County, California Hip Hop August 8, 2018 Duels
Dem Raider Boyz 15-17 Greenbelt, Maryland Stepping August 8, 2018 Duels
Girl Cool 11-17 Los Angeles, California Jazz/Fusion August 15, 2018 Duels
Iowa Girlz 12-16 Pleasant Hill, Iowa Contemporary August 15, 2018 Duels
Lil Killaz Crew 11-17 Minsk, Belarus B-Boying August 1, 2018 Duels
RASCALS 9-17 Waipahu, Hawaii Hip Hop July 25, 2018 Duels
Tribe Unleashed 11-17 Pittsburgh, Pennsylvania Hip Hop August 15, 2018 Duels
The Untouchables 10-17 Miami, Florida Ballroom July 25, 2018 Duels
Upper (18 and over, up to 4 members)[edit]
Dance act
Age(s)
Hometown
Dance style
Elimination date
Placement
Michael Dameski 22 Sydney, Australia Contemporary - World Final (Runner-up)
Karen y Ricardo 23/24 Santiago, Chile Latin Cabaret September 5, 2018 Division Final
Ashley & Zack 24/26 Los Angeles, California Contemporary September 5, 2018 Division Final
Alisa & Joseph 23/30 Estonia & Greece Urban Dance August 22, 2018 Cut
BDash & Konkrete 27/29 Los Angeles, California Krumping August 22, 2018 Cut
DNA1 28/32 New York City, New York Ballroom August 22, 2018 Cut
MarInspired 23/27 Los Angeles, California Contemporary August 22, 2018 Cut
Angyil 25 Kansas, Missouri Popping July 25, 2018 Duels
Dragon House 24-27 Atlanta, Georgia Animation August 1, 2018 Duels
Elektro Botz 19-21 Tempe, Arizona Popping August 1, 2018 Duels
L & J 24 & 30 Calgary, Canada & Paris, France Contemporary August 15, 2018 Duels
Luka & Jenalyn1 17/20 Toronto, Canada Cabaret Ballroom July 25, 2018 Duels
Morning Of Owl Suwon, South Korea Street Fusion August 15, 2018 Duels
Pasha & Daniella 24/31 New York City, New York Ballroom July 25, 2018 Duels
Hilty & Bosch 35/36 Osaka, Japan Locking May 29, 2018 Qualifiers
St Kingz - Tokyo, Japan Hip Hop/Comedy July 10, 2018 Qualifiers
Upper Team (18 and over, 5-15 members)[edit]
Dance act
Age(s)
Hometown
Dance style
Elimination date
Placement
S-Rank 13-27 Los Angeles, California Hip Hop - World Final (4th Place)
The Ruggeds 21-30 Eindhoven, Netherlands B-Boying September 5, 2018 Division Final
Poreotics 20-29 Los Angeles, California Hip Hop September 5, 2018 Division Final
The Bradas 19-23 Auckland, New Zealand Hip Hop August 29, 2018 Cut
Connection 14-24 Chihuahua, Mexico Hip Hop August 29, 2018 Cut
Desi Hoppers 20-28 Mumbai, India Hip Hop August 29, 2018 Cut
Embodiment 15-28 Los Angeles, California Contemporary August 29, 2018 Cut
Lock 'N lol Crew 20-31 Seoul, South Korea Hip Hop/Lockin' August 29, 2018 Cut
Brotherhood 20-28 Vancouver, Canada Hip Hop August 15, 2018 Duels
Funkywunks 17-28 Orlando, Florida Hip Hop August 8, 2018 Duels
The Jam Project 20-32 Washington D.C. Tap July 25, 2018 Duels
Marissa & The Heartbreakers 20-29 Los Angeles, California Heels August 8, 2018 Duels
Opus Dance Collective 16-24 Toronto, Ontario Contemporary August 1, 2018 Duels
Pursuit 19-22 Los Angeles, California Contemporary August 8, 2018 Duels
Royal Flux1 20-28 Los Angeles, California Contemporary August 1, 2018 Duels
ThaMOST San Diego, California Hip Hop August 15, 2018 [10] Duels
LD Dance Company - Houston, Texas Samba June 12, 2018 Qualifiers
Silver Beat - Rwanda / London, United Kingdom Afrodance June 26, 2018 Qualifiers
^1 This dance act competed on Season 1 of World of Dance
The Qualifiers[edit]
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The qualifier round took place between May 29, 2018 and July 24. In each round of the Qualifiers, the dance acts performed a 1-minute routine in front of the judges and a live studio audience. For a dance act to move to the next round, they had to receive an average score of 80 or higher. Karen y Ricardo was the first dance act of the season (and the second in the show's history) to receive a score of 100 from one or more of the judges, setting up an all-time show high score of 99.7 points, until Charity & Andres became the first act in the show's history to receive a perfect score of 100 in The Duels.
Table key
Key
Description
Contestant(s) did not qualify
Contestant performances and Judges' score
Date
Name
Division
Performance song
Judges' score
Ne-Yo
Jennifer
Derek
Average
May 29
Desi Hoppers Upper Team "Shape of You" - Ed Sheeran[a] 98 94 96 96
Sean & Kaycee Junior "Silence" - Marshmello (ft. Khalid) 97 96 95 96
S-Rank Upper Team "One Time Comin" - YG 92 91 90 91
Jaxon Willard Junior "Fragile" - Kygo & Labrinth 95 96 91 94
FLIP Junior Team "Feeling Good" - Avicii 81 83 84 82.7
Hilty & Bosch Upper "Bad Man" - Pitbull 79 78 78 78.3
Karen y Ricardo Upper "Pégate" - Ricky Martin 100 100 99 99.7
June 5
The Lab Junior Team "Take It to da House" - Trick Daddy 95 92 95 94
Pasha & Daniella Upper "Limit to Your Love" - James Blake 79 93 87 86.3
Connection Upper Team "Mi Gente" - J Balvin ft. Willy William 90 92 90 90.7
Charity & Andres Junior "Say You Won't Let Go" - James Arthur 97 96 93 95.3
BDash & Konkrete Upper "Moves" - Big Sean 96 93 94 94.3
Fabulous Sisters Junior Team "Beethoven Scherzo" - David Garrett 94 93 97 94.7
June 12
The Ruggeds Upper Team "Right Here, Right Now" - Fatboy Slim 82 83 85 83.3
Josh & Taylor Junior "Bellyache" - Billie Eilish (Marian Hill Remix) 94 94 92 93.3
Lock 'N lol Crew Upper Team 80 79 84 81
Michael Dameski Upper "Mercy" - Shawn Mendes 90 95 93 92.7
LD Dance Company Upper Team "Danza Kuduro" - Don Omar 79 73 71 74.3
Rascals Junior Team "Let's Go" - Travis Barker 83 83 88 84.7
Elektro Botz Upper "Fireflies" - Owl City 93 88 86 89
June 19
Jonas & Ruby Junior "Legend" - The Score 85 87 82 84.7
The Bradas Upper Team "I Mean It" - G-Eazy 86 92 85 87.7
Lucas Marinetto Junior "Levels" - Nick Jonas 82 84 82 82.7
Expressenz Junior Team "Something in the Water" - Carrie Underwood 84 90 87 87
Poreotics Upper Team "TRNDSTTR" - Black Coast ft. M. Maggie (Lucian Remix) 87 90 87 88
Eva Igo Junior "I Ran(So Far Away)" - Hidden Citizens 96 95 94 95
June 26
Embodiment Upper Team “Believer” - Imagine Dragons 80 88 86 84.7
Daniel & Mishella Junior Runaway Baby” - Bruno Mars 80 87 81 82.7
Marissa & The Heartbreakers Upper Team “Love So Soft” - Kelly Clarkson (Cash Cash Remix) 83 86 82 83.7
Madison Brown Junior “The Fire” - Bishop Briggs 84 88 89 87
Freshh Junior “Like That” - Memphis Bleek 83 84 85 84
Silver Beat Upper Team “Recebe” - Black House 80 77 79 78.7
Royal Flux Upper Team ”Don’t You Cry for Me” - Cobi 82 91 88 87
June 26
DNA Upper "O Fortuna" - Carmina Burana - Carl Orff 85 89 89 87.7
Brotherhood Upper Team “Run It” - Chris Brown 81 75 85 80.3
Vivian Ruiz Junior “You Don’t Do It for Me Anymore” - Demi Lovato 83 84 82 83
The Untouchables Junior Team "Instruction" - Jax Jones and Demi Lovato 87 89 90 88.7
St Kingz Upper "Bang Bang" - will.i.am 79 78 80 79
Ashley & Zack Upper "Versace on the Floor" - Bruno Mars 84 84 87 85
The Rock Company Junior Team "Imagine" - Emeli Sandé 97 97 96 96.7
July 17
Cubcakes Dance Crew Junior Team Swalla" - Jason Derulo 84 85 80 83
Luka & Jenalyn Upper "Down" - Marian Hill 88 86 87 87
The Jam Project Upper Team "25 or 6 to 4" - Chicago 82 83 84 83
Marinspired Upper "Issues" - Julia Michaels 88 96 90 91.3
Alisa & Joseph Upper "Stand by Me" - Ben E. King 92 94 86 90.7
The Gentlemen Junior "Another Love Song" - Judge 81 79 79 79.7
Dragon House Upper "Unforgettable" - French Montana 81 80 79 80
Quad Squad Junior Team "Sorry Not Sorry" - Demi Lovato 91 86 90 89
July 24
Victoria Caban Junior “Te Amo” - Rihanna 89 93 90 90.7
Pursuit Upper Team "All Time Low" - Jon Bellion 86 89 86 87
L & J Upper "What About Us" - Pink 94 89 88 90.3
The Pulse Junior Team "Bailar" - Deorro 78 84 79 80.3
Avery & Marcus Junior "Jungle" - Jamie N Common & X Ambassadors 85 83 84 84
FunkyWunks Upper Team "Sexy and I Know It" - LMFAO 89 87 85 87
Morning of Owl Upper "Go" - The Chemical Brothers. 82 86 84 84
Iowa Girls Junior Team Everybody Wants to Rule the World - Lorde - - - 87.3
Dem Raider Boys Junior Team G.D.F.R. - Flo Rida - - - 84
Girl Cool Junior Team Feel It Still - Portugal. The Man - - - 81.7
Second To None Junior Glorious - Macklemore - - - 82.7
Lil Killaz Crew Junior Team "It's Just Begun" - The Jimmy Castor Bunch - - - 83
Opus Dance Collective Upper Team Green Light - Lorde - - - 80.7
3 Xtreme Junior Mic Drop - BTS - - - 83.3
Tribe Unleashed Junior Team Hollaback Girl - Gwen Stefani - - - 83
Angyil Upper Confessions Part II - Usher - - - 85.3
Jump up ^ Desi Hoppers used a remix of "Shape of You" that incorporated Indian drums.
Some average scores are taken from a summary clip from the TV broadcast of part 8. Elektro Elite has qualified with 80 points and ThaMOST with 84 points, but neither performance was posted as a Digital Exclusive, nor are the acts listed on NBC World of Dance website.
The Duels[edit]
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In each round of The Duels, two acts in the same division compete for a spot in the next round. In each division, the acts with the top qualifying scores choose their opponents, then both acts perform back-to-back, receiving feedback from the judges. The act with the highest average at the end of the duel moves on to the next round; the other faces immediate elimination. Charity & Andres earned the first perfect score in the show's run during The Duels.
Table key
Key
Description
Contestant(s) was/were eliminated by a duel
The Qualifiers scores
Rank
Upper
Upper Team
Junior
Junior Team
Name
Score
Name
Score
Name
Score
Name
Score
1st
Karen y Ricardo 99.7 Desi Hoppers 96.0 Sean & Kaycee 96.0 The Rock Company 96.7
2nd
BDash & Konkrete 94.3 S-Rank 91.0 Charity & Andres 95.3 Fabulous Sisters 94.7
3rd
Michael Dameski 92.7 Connection 90.7 Eva Igo 95.0 The Lab 94.0
4th
MarInspired 91.3 Poreotics 88.0 Jaxon Willard 94.0 Quad Squad 89.0
5th
Alisa & Joseph 90.7 The Bradas 87.7 Josh & Taylor 93.3 The Untouchables 88.7
6th
L & J 90.3 Funkywunks 87.0 Victoria Caban 90.7 Iowa Girlz 87.3
7th
Elektro Botz 89.0 Pursuit 87.0 Madison Brown 87.0 Expressenz 87.0
8th
DNA 87.7 Royal Flux 87.0 Jonas & Ruby 84.7 Rascals 84.7
9th
Luka & Jenalyn 87.0 Embodiment 84.7 Avery & Marcus 84.0 Dem Raider Boyz 84.0
10th
Pasha & Daniella 86.3 ThaMOST 84.0 FRESHH 84.0 Tribe Unleashed 83.0
11th
Angyil 85.3 Marissa & The Heartbreakers 83.7 3 Xtreme 83.3 Lil Killaz Crew 83.0
12th
Ashley & Zack 85.0 The Ruggeds 83.3 Vivian Ruiz 83.0 Cubcakes Dance Crew 83.0
13th
Morning Of Owl 84.0 The Jam Project 83.0 Daniel & Mishella 82.7 FLIP 82.7
14th
Dragon House 80.0 Lock 'N lol Crew 81.0 Lucas Marinetto 82.7 Girl Cool 81.7
15th
Opus Dance Collective 80.7 Second to None 82.7 The Pulse 80.3
16th
Brotherhood 80.3 Elektro Elite 80.0
The Duel Picks[edit]
Opponent selection proceeded according to rank within each division, but performances have been arranged to spread the favorites among the episodes, in an effort to keep ratings up across all episodes.
Contestant performances and Judges' scores
Date
Division
Name
Performance song
Judges' score
Ne-Yo
Jennifer
Derek
Average
July 25
Upper Karen y Ricardo "La Malanga" - Mercado Negro 97 99 99 98.3
Luka & Jenalyn "Seven Nation Army" - The White Stripes 90 92 95 92.3
Junior Team The Untouchables "Warriors" - Imagine Dragons 89 89 90 89.3
Expressenz "Say Something" - A Great Big World 93 95 94 94
Upper Pasha & Daniella "Faded" - ZHU 85 89 91 88.3
BDash & Konkrete "Moonlight Sonata" - Covered Record 95 94 94 94.3
Junior Team Rascals "Snap Yo Fingers" - Lil Jon and E-40 97 94 92 94.3
The Fabulous Sisters "Shatter Me" - Lindsey Stirling 95 96 96 95.7
Upper Michael Dameski "Hanging On" - Ellie Goulding 95 94 95 94.7
Angyil "Down the Road" - C2C. 90 87 88 88.3
Upper Team The Bradas "Caught Up" - Usher 90 90 89 89.7
The Jam Project "I Feel Good" - James Brown 86 88 91 88.3
Junior Eva Igo Praying - Kesha 94 91 91 92
Avery & Marcus Now or Never - Halsey 95 93 92 93.3
August 1
Junior Team The Lab "Lean Back" - Terror Squad 95 95 95 95
Lil Killaz Crew "Pump It" - The Black Eyed Peas 84 87 86 85.7
Upper Alisa & Joseph "One in a Million" - Ne-Yo 88 87 88 87.7
Elektro Botz "XO Tour Llif3" - Lil Uzi Vert 85 85 91 87
Upper Team Opus Dance Collective "Stone Cold" - Demi Lovato 80 85 85 83.3
Desi Hoppers "Talk Dirty" - Jason Derulo[a] 90 90 91 90.3
Junior 3 Xtreme "Burn Up the Dance" - Dillon Francis 86 87 88 87
Sean & Kaycee "Grimey" - TroyBoi 95 93 92 93.3
Upper Team Royal Flux "I Am Here" - Pink 86 89 90 88.3
Lock and LoL Crew "Run Boy Run" - Woodkid 89 89 90 89.3
Upper MarInspired "Sign of the Times" - Harry Styles 85 87 88 86.7
Dragon House "Break Ya Neck" - Busta Rhymes 85 84 90 86.3
Junior Vivian Ruiz "Came Here for Love" - Sigala 95 96 96 95.7
Charity & Andres "Way Down We Go" - Kaleo 100 100 100 100
August 8
Junior Lucas Marinetto "Green Light" - John Legend 86 89 89 88
Jaxon Willard "Surprise Yourself" - Jack Garratt 97 98 93 96
Upper Team Marissa & The Heartbreakers "Do It Like a Dude" - Jessie J 81 85 85 83.7
Poreotics "Need You" - Dillon Francis. 86 89 88 87.7
Junior Jonas & Ruby "Santa Maria" - The Gotan Project 90 90 94 91.3
Freshh "It Takes Two" - Rob Base and DJ EZ Rock 90 88 86 88
Upper Team Pursuit "Go Off" - M.I.A. 80 84 83 82.3
The Ruggeds "Come Down." - Anderson Paak 85 84 85 84.7
Junior Team Flip "Galvanize" - Beethoven/The Chemical Brother 90 88 93 90.3
Dem Raider Boyz "Pump It Up" - Joe Budden 86 84 86 85.3
Cubcakes Dance Crew "That's Not My Name" - The Ting Tings 88 88 88 88
Upper Team Connection "My Humps" - Black Eyed Peas. 85 86 85 85.3
FunkyWunks "U Can't Touch This" - MC Hammer 84 85 86 85
August 15
Junior Victoria Caban "Havana" - Camila Cabello 94 96 92 94
Daniel & Mishella "Sax" - Fleur East 86 87 88 87
Upper Team S-RANK "Drop It Like It's Hot" - Snoop Dogg Feat. Pharrell Williams 97 92 94 94.3
ThaMOST "Temperature" - Sean Paul 85 85 85 85
Junior Second To None "Classic" - MKTO 88 83 88 86.3
Josh & Taylor "Fallin'" - Alicia Keys 90 95 92 92.3
Upper L&J "I Like The Way" - Bodyrockers 84 87 87 86
DNA "Proud Mary" - Tina Turner 88 89 88 88.3
Junior Team Girl Cool "These Boots Are Made for Walkin'" - Nancy Sinatra 84
Quad Squad "Shout" - The Isley Brothers 93
Junior Madison Brown "Game of Survival" - Ruelle 86.3
Elektro Elite "D.A.N.C.E." - Justice 83.3
Junior Team Tribe Unleashed "It's Tricky" - Run-D.M.C. 82.7
The Rock Company "Love, Reign O'er Me" - Lovelife's remix of The Who 85.7
Junior Team Iowa Girls "Never Forget You" - Zara Larsson 84
The Pulse "Amor, Amor, Amor" - Jennifer Lopez 84.3
Upper Ashley & Zack "Don't Wanna Think" - Julia Michaels 91 92 93 92
Morning Of Owl "The Rockafeller Skank" - Fatboy Slim 94 90 91 91.7
Upper Team Embodiment "Pray" - Sam Smith 94 93 93 93.3
Brotherhood "HUMBLE" - Kendrick Lamar 94 91 93 92.7
Jump up ^ Desi Hoppers used a remix of "Talk Dirty" that incorporated Indian drums.
Some average scores are taken from a summary clip from the TV broadcast of part 4.
The Cut[edit]
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In The Cut, the 30 remaining acts compete for three spots in each of their divisions. As each dance act competes, their final score is displayed on a leaderboard for their division. Once a dance act's score falls out of the top 3, they face immediate elimination. For this round, each of the judges and the host, Jenna Dewan, became mentors for one of the four divisions; They were also joined by four guest mentors: Savion Glover, Julianne Hough, Paula Abdul, and Mel B. Jennifer & Savion worked with the Junior Teams, Derek & Julianne worked with the Upper acts, Jenna & Paula worked with the Upper Teams, and Ne-Yo & Mel B worked with the Junior acts.
Table key
Key
Description
Contestant(s) was/were eliminated
The Duels scores
Rank
Upper
Upper Team
Junior
Junior Team
Name
Score
Name
Score
Name
Score
Name
Score
1st
Karen y Ricardo 98.3 S-Rank 94.3 Charity & Andres 100 The Fabulous Sisters 95.7
2nd
Michael Dameski 94.7 Embodiment 93.3 Jaxon Willard 96 The Lab 95
3rd
BDash & Konkrete 94.3 Desi Hoppers 90.3 Victoria Caban 94 Expressenz 94
4th
Ashley & Zack 92 The Bradas 89.7 Avery & Marcus 93.3 Quad Squad 93
5th
DNA 88.7 Lock and LoL Crew 89.3 Sean & Kaycee 93.3 Flip 90.3
6th
Alisa & Joseph 87.7 Poreotics 87.7 Josh & Taylor 92.3 The Rock Company 85.7
7th
MarInspired 86.7 Connection 85.3 Jonas & Ruby 91.3 The Pulse 84.3
8th
The Ruggeds 84.7 Madison Brown 86.3
Contestant performances and Judges' scores
Date
Division
Name
Performance song
Judges' score
Ne-Yo
Jennifer
Derek
Average
August 22
Junior Team Flip "Big Breakdown" - Hans Dulfer & Candy Dulfer / "Perm" - Bruno Mars 87 88 90 88.3
Expressenz "California Dreamin'" - Sia 86 87 88 87
The Pulse "Another One Bites the Dust" - Hidden Citizens 88
The Lab "Cold Water" - Major Lazer ft. Justin Bieber & MØ 100 97 98 98.3
Quad Squad "Blame" - Calvin Harris 86.0
The Rock Company "Hallelujah" - Jeff Buckley 93 93 95 93.7
The Fabulous Sisters "Black and Gold" - Sam Sparro 94 97 98 96.3
Upper Michael Dameski "Lay Me Down" - Sam Smith 91 95 93 93
DNA "I Could Fall in Love" - Selena 90 89 89 89.3
Alisa & Joseph "Rather Be" - Clean Bandit 86.3
BDash & Konkrete "Something Just Like This" - The Chainsmokers & Coldplay 92 91 90 91
MarInspired "Make Me (Cry)" - Noah Cyrus 88 87 88 87.7
Ashley & Zack "Fix You" - Coldplay 90 91 93 91.3
Karen y Ricardo "Caminare" - Marc Anthony 100 99 98 99
August 29
Upper Team Desi Hoppers "Like A G6" - Far East Movement ft. The Cataracs & Dev[a] 92 90 90 90.7
Embodiment "Gravity" - John Mayer 89 91 93 91
Lock and LoL Crew "Get Up Offa That Thing" - James Brown 86.7
The Bradas "I'll Show You" - Justin Bieber 90 88 89 89
Connection "Scream" - Usher 94 91 89 91.3
Poreotics "A Thousand Miles" - Vanessa Carlton[b] 93 91 91 91.7
The Ruggeds "Not Giving In" - Rudimental ft. John Newman & Alex Clare 92 92 94 92.7
S-Rank "DNA" - Kendrick Lamar 91 93 93 92.3
Junior Josh & Taylor "Latch" - Disclosure ft. Sam Smith 86 83 87 85.3
Victoria Caban "Titanium" - David Guetta ft. Sia 85.3
Jonas & Ruby "Animals" - Martin Garrix 85 89 91 88.3
Madison Brown "American Funeral" - Alex da Kid ft. Joseph Angel 85.7
Sean & Kaycee "Can I Be Him" - James Arthur 88 94 94 92.0
Avery & Marcus "Thunder" - Imagine Dragons 85 86 85 85.3
Charity & Andres "Waves" - Dean Lewis 89 93 96 92.7
Jaxon Willard "Higher" - The Score 90 90 92 90.7
Jump up ^ Desi Hoppers used a remix of "Like A G6" that incorporated Indian drums.
Jump up ^ Poreotics used a remix of "A Thousand Miles" that incorporated a jelly donut edm soundtrack, from the comment Derek Hough made about them in The Duels.
Divisional Final[edit]
In the Divisional Final, the 3 remaining acts in each division square off, with only one act going to the World Final to represent their division. Same as The Cut, each of the judges and the host, Jenna Dewan, became mentors for one of the four divisions. Jennifer mentored the Upper acts, Derek worked with the Junior Teams, Ne-Yo worked with the Upper Teams, and Jenna worked with the Junior acts. Guest mentor Ciara helped each division in their practice as well. Guest judge Misty Copeland joined the panel for this segment.
Table key
Key
Description
Contestant(s) didn't make it to the World Final
The Cut scores
Rank
Upper
Upper Team
Junior
Junior Team
Name
Score
Name
Score
Name
Score
Name
Score
1st
Karen y Ricardo 99.0 The Ruggeds 92.7 Charity & Andres 92.7 The Lab 98.3
2nd
Michael Dameski 93.0 S-Rank 92.3 Sean & Kaycee 92.0 The Fabulous Sisters 96.3
3rd
Ashley & Zack 91.3 Poreotics 91.7 Jaxon Willard 90.7 The Rock Company 93.7
Contestant performances and Judges' scores
Date
Division
Name
Performance song
Judges' score
Ne-Yo
Misty
Jennifer
Derek
Average
September 5
Upper
Karen y Ricardo "Bemba Colora" - Celia Cruz 95 94 96 96 95.3
Ashley & Zack "Gravity" - Alex & Sierra 84 86 87 90 86.8
Michael Dameski "Madness" - Ruelle 100 98 95 98 97.8
Junior Team The Lab "Lemon" - N.E.R.D & Rihanna 100 99 100 100 99.8
The Rock Company "Find Me" - Sigma ft. Birdy 91 92 91 92 91.5
The Fabulous Sisters "Wrecking Ball" - Miley Cyrus[a] 93 92 91 92 92
Upper Team The Ruggeds "Iron" - Woodkid 92 90 92 92 91.5
S-Rank "Gas Pedal" - Sage the Gemini ft. IamSu 96 93 94 93 94
Poreotics "Bangarang" - Skrillex ft. Sirah 85 87 87 88 86.8
Junior Charity & Andres "Castle" - Halsey 93 93 92 94 93
Jaxon Willard "Blind Faith" - Johnny Manuel 87 89 87 88 87.8
Sean & Kaycee "The Way I Do" - Bishop Briggs 91 92 95 91 92.3
Jump up ^ The Fabulous Sisters used a remix of "Wrecking Ball" that incorporated Japanese sounds and beats.
World Final[edit]
In the World Final, the final 4 division champions competed head to head to win the one million dollar prize. As with the previous 2 rounds, the judges and the host, Jenna, became mentors for each of the finalists. Derek worked with Charity & Andres, Jennifer worked with S-Rank, Jenna worked with Michael Dameski, and Ne-Yo worked with The Lab. Each of the 4 finalists performed twice. The first performance's music was chosen by their judge, or Jenna, and the second was chosen by the finalist. After each performance, the final scores were displayed on a leaderboard. The winner of the World Finals was determined by the judges combined average scores from both performances. After the first four performances, Season 1's Divisional Finalists Kinjaz and Keone & Mari performed with Derek Hough. Season 1's winner Les Twins also performed before the crowning. After the final performances, The Lab were announced as the winners of World of Dance; their final combined score of 97.5 beat out Michael Dameski by 1.5 points.
Table key
Key
Description
Contestant(s) didn't win the competition
The Divisional Final scores
Upper
Upper Team
Junior
Junior Team
Name
Score
Name
Score
Name
Score
Name
Score
Michael Dameski 97.8 S-Rank 94 Charity & Andres 93 The Lab 99.8
Contestant performances and Judges' scores
Date
Round
Dance Act
Performance song
Judges' score
Ne-Yo
Jennifer
Derek
Average
September 12
1 Charity & Andres "Ain't No Sunshine (Lido remix)" - Bill Withers 92 96 95 94.3
S-Rank "Headband" - B.o.B ft. 2 Chainz 91 95 93 93
Michael Dameski "Dive" - Ed Sheeran 95 97 95 95.7
The Lab "Work It" - Missy Elliott 97 97 97 97
2 S-Rank "It's Goin' Down" - Yung Joc ft. Nitti 94 94 94 94
Charity & Andres "Legendary" - Welshly Arms 96 93 94 94.3
Michael Dameski "Survivor" - 2WEI 98 96 95 96.3
The Lab "Waiting on the World to Change" - John Mayer 100 96 98 98
Final Scores[edit]
4th S-Rank (93.5)
3rd Charity & Andres (94.3)
2nd Michael Dameski (96)
WINNER The Lab (97.5)
Highest Scoring Dances[edit]
Dance act
Division
Round
Music
Scores
Charity & Andres Junior The Duels ”Way Down We Go"—Kaleo 100 (100, 100, 100)
The Lab Junior Team Divisional Final "Lemon"—N.E.R.D. & Rihanna 99.8 (100, 991, 100, 100)
Karen y Ricardo Upper The Qualifiers "Pégate"—Ricky Martin 99.7 (100, 100, 99)
Karen y Ricardo Upper The Cut "Caminaré"—Marc Anthony 99 (100, 99, 98)
Karen y Ricardo Upper The Duels "La Malanga"—Mercado Negro 98.3 (97, 99, 99)
The Lab Junior Team The Cut "Cold Water"—Major Lazer ft. Justin Bieber & MØ 98.3 (100, 97, 98)
The Lab Junior Team World Final "Waiting on the World to Change"—John Mayer 98 (100, 96, 98)
Michael Dameski Upper Divisional Final "Madness"—Ruelle 97.8 (100, 981, 95, 98)
The Lab Junior Team World Final "Work It"—Missy Elliott 97 (97, 97, 97)
The Rock Company Junior Team The Qualifiers "Imagine"—Emeli Sandé 96.7 (97, 97, 96)
The Fabulous Sisters Junior Team The Cut "Black and Gold"—Sam Sparro 96.3 (94, 97, 98)
Michael Dameski Upper World Final "Survivor" - 2WEI 96.3 (98, 96, 95)
Desi Hoppers Upper Team The Qualifiers "Shape of You"—Ed Sheeran 96 (98, 94, 96)
Jaxon Willard Junior The Duels "Surprise Yourself"—Jack Garratt 96 (97, 98, 93)
Sean & Kaycee Junior The Qualifiers "Silence"—Marshmello ft. Khalid 96 (97, 96, 95)
^1 Misty Copeland joined the Judges panel for Division Final round
Ratings[edit]
No.
Title
Air date
Rating/share
(18–49)
Viewers
(millions)
1 "The Qualifiers 1" May 29, 2018 1.7/7 7.17[11]
2 "The Qualifiers 2" June 5, 2018 1.5/7 6.31[12]
3 "The Qualifiers 3" June 12, 2018 1.4/6 6.07[13]
4 "The Qualifiers 4" June 19, 2018 1.4/6 6.22[14]
5 "The Qualifiers 5" June 26, 2018 1.3/6 6.08[15]
6 "The Qualifiers 6" July 10, 2018 1.2/6 5.88[16]
7 "The Qualifiers 7" July 17, 2018 1.3/6 5.90[17]
8 "The Qualifiers 8" July 24, 2018 1.2/6 5.64[18]
9 "The Duels 1" July 25, 2018 1.0/5 4.94[19]
10 "The Duels 2" August 1, 2018 1.1/5 5.33[20]
11 "The Duels 3" August 8, 2018 1.1/5 4.75[21]
12 "The Duels 4" August 15, 2018 1.1/5 5.12[22]
13 "The Cut 1" August 22, 2018 1.2/5 5.05[23]
14 "The Cut 2" August 29, 2018 1.1/5 5.06[24]
15 "Divisional Final" September 5, 2018 1.1/5 5.17[25]
16 "World Final" September 12, 2018 1.1/5 5.58[26]
Contestants who appeared on previous season[edit]
Melvin Timtim, of S-Rank, competed in season 1, as a member of Chapkis Dance Family.
Josh Price, of S-Rank, competed in season 1, as a member of ImmaBEAST.
The Lab competed in season 1. They added six new members by The Lab to the lineup of last season.
Sean Lew, of Sean & Kaycee, competed in season 1, as a member of ImmaBEAST.
Taylor Hatala, of Josh & Taylor, competed in season 1 with her dance partner Kyndall Harris as KynTay.
Josh Beauchamp, of Josh & Taylor, competed in season 1, as a member of ImmaBEAST.
Eva Igo, competed in season 1, reached the World Final and finished as runner-up to 'Les Twins'.
Luka & Jenalyn competed in season 1.
Royal Flux competed in season 1.
DNA competed in season 1.
D'Angelo Castro, of The Untouchables, competed in season 1 with his partner Amanda Carbajales.
References[edit]
Jump up ^ "Mark Your Calendars: NBC World of Dance Season 2 Has a Premiere Date". 6 March 2018.
Jump up ^ Lemoncelli, Jenna (2 May 2018). "Jennifer Lopez Vs. Jenna Dewan: Which Hot Mama's Look Was Your Fave At 'World Of Dance' Event".
Jump up ^ "JNBC's "World of Dance" Welcomes Ciara, Julianne Hough, Mel B, Misty Copeland, Paula Abdul and Savion Glover as Guest Mentors and Judges". 23 July 2018.
Jump up ^ Sheehan, Paul (29 May 2018). "'World of Dance': Everything you need to know about season 2 – premiere, judges, format changes".
Jump up ^ "NBC's 'World of Dance' Welcomes Ciara, Julianne Hough, Mel B, Misty Copeland, Paula Abdul and Savion Glover as Guest Mentors and Judges". 23 July 2018.
Jump up ^ "World of Dance Bringing Back Breakout Contestants from Last Season and Impressive Challengers — See the Lineup!".
Jump up ^ "The 'World Of Dance' Season 2 Contestants Include Talented Groups From Every Genre & Backstory — EXCLUSIVE PHOTOS".
Jump up ^ "World of Dance' Season 2, Episode 9 Duels Recap and Results: Who Left and Who Stayed Tonight?". NewsWeek.
Jump up ^ Elektro Elite qualified with 80 points. According on episode 9 1:10:31 video of NBC WOD website displayed charts.
Jump up ^ ThaMOST qualified with 84 point according video of episode 9 1:00:37 displayed charts on NBC World of Dance website.
Jump up ^ Welch, Alex (May 31, 2018). "'America's Got Talent' adjusts up, 'World of Dance' adjusts down: Tuesday final ratings". TV by the Numbers. Retrieved June 1, 2017.
Jump up ^ Porter, Rick (June 6, 2018). "'World of Dance' adjusts down: Tuesday final ratings". TV by the Numbers. Retrieved June 6, 2017.
Jump up ^ Porter, Rick (June 13, 2018). "'America's Got Talent' and 'Beat Shazam' adjust up, 'World of Dance' down: Tuesday final ratings". TV By The Numbers. Retrieved June 13, 2018.
Jump up ^ Porter, Rick (June 20, 2018). "'America's Got Talent' adjusts up: Tuesday final ratings". TV By The Numbers. Retrieved June 20, 2018.
Jump up ^ Porter, Rick (June 27, 2018). "'World of Dance' adjusts down: Tuesday final ratings". TV By The Numbers. Retrieved June 27, 2018.
Jump up ^ Welch, Alex (July 11, 2018). "'20/20′ adjusts up, 'The Outpost' and 'World of Dance' adjust down: Tuesday final ratings". TV By The Numbers. Retrieved July 11, 2018.
Jump up ^ Welch, Alex (July 18, 2018). "'America's Got Talent' and all shows hold: Tuesday final ratings". TV By The Numbers. Retrieved July 18, 2018.
Jump up ^ Welch, Alex (July 25, 2018). "'The Last Defense' adjusts down: Tuesday final ratings". TV By The Numbers. Retrieved July 25, 2018.
Jump up ^ Welch, Alex (July 26, 2018). "'American Housewife' encore adjusts down: Wednesday final ratings". TV By the Numbers. Retrieved July 26, 2018.
Jump up ^ Welch, Alex (August 2, 2018). "'The Goldbergs' reruns adjust down: Wednesday final ratings". TV By the Numbers. Retrieved August 2, 2018.
Jump up ^ Welch, Alex (August 9, 2018). "'Big Brother' adjusts up: Wednesday final ratings". TV By the Numbers. Retrieved August 10, 2018.
Jump up ^ Welch, Alex (August 16, 2018). "'Big Brother' adjusts up, 'Supergirl' encore adjusts down: Wednesday final ratings". TV By the Numbers. Retrieved August 17, 2018.
Jump up ^ Welch, Alex (August 23, 2018). "'America's Got Talent' adjusts up, 'Burden of Truth' adjusts down: Wednesday final broadcast". TV By The Numbers. Retrieved August 23, 2018.
Jump up ^ Welch, Alex (August 30, 2018). "'Big Brother' adjusts up, 'The Goldbergs' rerun adjusts down: Wednesday final ratings". TV By The Numbers. Retrieved August 30, 2018.
Jump up ^ Welch, Alex (September 7, 2018). "'Big Brother,' 'America's Got Talent,' and 'World of Dance' adjust up: Wednesday final ratings". TV By The Numbers. Retrieved September 7, 2018.
Jump up ^ Welch, Alex (September 13, 2018). "'America's Got Talent' and 'Big Brother' adjust up, 'Castaways' adjusts down: Wednesday final ratings". TV By The Numbers. Retrieved September 13, 2018.
External links[edit]
All full episodes can currently be watched on NBC World of Dance website, but only officially within the United States due to geographical restrictions
World of Dance on IMDb
World of Dance at TV Guide
This article needs additional or more specific categories. Please help out by adding categories to it so that it can be listed with similar articles. (June 2018)
Retrieved from "https://en.wikipedia.org/w/index.php?title=World_of_Dance_(season_2)&oldid=865094330"
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